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7 Explosive Strategies to Maximize Your Google AdWords Campaigns
If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.
In fact, more and more online marketers, both large organizations and ‘one-man’ companies...
Breaking the Ice and Winning Over the Client
Wherever you turn these days you’ll find articles covering every business strategy and tactic available to man from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to...
How to write powerful speeches and talks
Most of us get nervous about making a speech, whether it’s to 2000 conference delegates or a PTA meeting at our child’s school. Often, though, people find that’s the worst part of the whole process – the anticipation. The reality is often a lot...
Keeping your business event entertainment clean, not obscene: Amusing Without Abusing
When John Hakel decided to hire a comedian for one of his company's events, he knew that hiring the right comic would be no laughing matter. As the Director of the Association of General Contractors of California, Hakel plans dozens of events each...
Working With Your Real Estate Attorney
Purchasing or selling a home will probably be one of your largest and most important financial transactions. Before signing a contract to purchase or sell a home, both buyer and seller should consult an attorney to assure that the real estate...
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Create Confidence With Your Writing
Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that, your writing must instill confidence in a mind that is inclined to doubt you. Here are a few tips on keeping the reader on your side. Keep your word count under control. Keep it simple and don't say any more than necessary; when you write, limit your word count from the start. Never spend 1000 words covering ground that could have been covered in 200 words - the extra material looks exactly like the useless filler it is. Don't hedge. At all. Sometimes a writer is worried about offending the reader, and so either avoids making direct statements or pads the statements with language designed to soften the blow. Don't hedge - be bold and direct, and let the reader be offended. You can't make everyone happy, and you'll look like a fool if you try. Be on the lookout for language - phrases like "taken as a whole" and words like "basically" - which doesn't contribute anything towards supporting a direct claim. Weed out the hedging and get back to simple noun-and-verb statements. Use active verb tense - avoid passive tense at all costs. Active verbs describe the subject committing an action and influencing its environment ("Jim drove his car"), while passive verb clauses dislocate the subject so that it becomes secondary to the predicate clause ("The car was driven by Jim"). Typically any verb clause in the "to be" family ("has
been", "is being", etc.) is a passive clause.Don't use passive verbs; they express impersonal events rather than committed actions, and they create distance with the reader. They avoid a sense of personal accountability. Active verbs draw the reader closer and fix responsibility. Maintain an optimistic, positive tone. Politicians everywhere know that good news wins elections. Limit your use of negative statements as much as possible, and focus on the positive. Give your reader a sense of hope rather than apathy. Even if circumstances require that you deliver bad news, do so with optimism: there are problems, but we are solving them. Don't deny or avoid obvious unpleasant truths - if your reader knows about them already, your avoidances will only damage your credibility - but keep control over your tone. Promoting a consistently optimistic image to your readers goes a long way towards generating confidence, or at least benefit of the doubt. Structure your writing carefully. Carefully plan out what you intend to write, and then follow the plan. Don't make it up as you go along. Don't wander and don't be indirect - organize your message carefully, to say the most in the least words possible. Demonstrate that you are in control of your communications, and worthy of reader confidence.
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals. writer@rswarren.com
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Language Tools |
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Language - Wikipedia, the free encyclopedia |
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English language - Wikipedia, the free encyclopedia |
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AltaVista - Babel Fish Translation |
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Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines. |
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Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ... |
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Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ... |
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PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ... |
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Ethnologue, Languages of the World |
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