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5 Things More Important to Internet Buyers than WHAT You're Selling II
Web commerce is all about courtship, not salesmanship. In life, a suitor can't go from first date to the engagement ring in one afternoon. Courtship is an intricate dance, where each party contributes to the relationship at a measured tempo....
Follow-Up Marketing: How to Win More Sales with Less Effort
Copyright 2005 David Frey A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups imagine all the...
Kick-In-The-Pants Job Search
Believe it: three obstacles will hold you back from your ideal job -- your résumé, you, and your job-search methods. There’s no hidden formula; there’s no bribery needed; there’s no one standing in front of employment — other than YOU!
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Residual Income -- Making Money while You Sleep
What exactly is Residual Income?
"Residual income is the reason that MLM business opportunities can be so lucrative. It's the reason why as many as 10% of new millionaires made their money in MLM... and who knows how many settled for just ...
The Six Sigma Method and Design of Experiments
Six Sigma is becoming a proven approach for businesses and organizations to improve their performance. The spectrum of companies actively engaging in Six Sigma today is wide from industrials like Celanese, Caterpillar, GE, Honeywell, and 3M to...
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Create Confidence With Your Writing
Whether you are writing a magazine article, composing a press release, or editing the sales copy on your website, the end goal is always the same - to influence the thinking, and probably actions, of other human beings. To do that, your writing must instill confidence in a mind that is inclined to doubt you. Here are a few tips on keeping the reader on your side. Keep your word count under control. Keep it simple and don't say any more than necessary; when you write, limit your word count from the start. Never spend 1000 words covering ground that could have been covered in 200 words - the extra material looks exactly like the useless filler it is. Don't hedge. At all. Sometimes a writer is worried about offending the reader, and so either avoids making direct statements or pads the statements with language designed to soften the blow. Don't hedge - be bold and direct, and let the reader be offended. You can't make everyone happy, and you'll look like a fool if you try. Be on the lookout for language - phrases like "taken as a whole" and words like "basically" - which doesn't contribute anything towards supporting a direct claim. Weed out the hedging and get back to simple noun-and-verb statements. Use active verb tense - avoid passive tense at all costs. Active verbs describe the subject committing an action and influencing its environment ("Jim drove his car"), while passive verb clauses dislocate the subject so that it becomes secondary to the predicate clause ("The car was driven by Jim"). Typically any verb clause in the "to be" family ("has
been", "is being", etc.) is a passive clause.Don't use passive verbs; they express impersonal events rather than committed actions, and they create distance with the reader. They avoid a sense of personal accountability. Active verbs draw the reader closer and fix responsibility. Maintain an optimistic, positive tone. Politicians everywhere know that good news wins elections. Limit your use of negative statements as much as possible, and focus on the positive. Give your reader a sense of hope rather than apathy. Even if circumstances require that you deliver bad news, do so with optimism: there are problems, but we are solving them. Don't deny or avoid obvious unpleasant truths - if your reader knows about them already, your avoidances will only damage your credibility - but keep control over your tone. Promoting a consistently optimistic image to your readers goes a long way towards generating confidence, or at least benefit of the doubt. Structure your writing carefully. Carefully plan out what you intend to write, and then follow the plan. Don't make it up as you go along. Don't wander and don't be indirect - organize your message carefully, to say the most in the least words possible. Demonstrate that you are in control of your communications, and worthy of reader confidence.
Robert Warren (www.rswarren.com) is a Florida-based freelance copywriter specializing in the unique marketing needs of independent professionals. writer@rswarren.com
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Language Tools |
Translation of text and web pages between English and several European languages. |
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Language - Wikipedia, the free encyclopedia |
Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ... |
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English language - Wikipedia, the free encyclopedia |
Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ... |
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Free Translation and Professional Translation Services from SDL ... |
SDL International is the world's number 1 provider of free and professional language translation services for websites and documents. |
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AltaVista - Babel Fish Translation |
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yourDictionary.com • Comprehensive and Authoritative Language Portal |
Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ... |
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iLoveLanguages - Your Guide to Languages on the Web |
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AltaVista - Babel Fish Translation |
AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ... |
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BBC - Languages - Homepage |
Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines. |
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The Klingon Language Institute |
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Python Programming Language -- Official Website |
Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ... |
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SYSTRAN Language Translation Technology |
Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ... |
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Project MUSE - Language |
Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ... |
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Learn a Language :: English, Spanish, German, Italian, French ... |
English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ... |
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Parlo - Welcome to Parlo - learn to speak a new language. |
Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ... |
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PHP: Hypertext Preprocessor |
PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ... |
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Ethnologue, Languages of the World |
Home page of ethnologue.com, a searchable database of language resources. |
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Language Log |
Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists. |
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