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Are You Hearing Everything Your Customer, Peer, Boss, Supplier Isn't Saying?
Only 7% of what we say is verbal! The other 93% is nonverbal! How do you think Dr. Phil got his start? Reading the nonverbal communication of prospective jurors as a jury consultant. And that's why he's not afraid to call someone on a lie on his...
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Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. A mouthful, but...
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Network Marketing Book Lovers Guide: 10 Hot Reads in 2005

Below you'll find some of the hottest direct selling, network marketing, MLM, and marketing books in 2005 - including Laura Klepacki's Avon: Building the World's Premier Company for Women; Mark Hughes' guide on how businesses capitalize on word-of-mouth in Buzzmarketing; and Build It Big: 101 Insider Secrets from Top Direct Selling Experts by the Direct Selling Women's Alliance.

The books are listed in order by publication date.

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth
By Joe Rubino
Publisher: Wiley, John & Sons Inc., $19.95
Format: Paperback, 336pp
Out: October 2005

The publisher states that the book will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry ant that it will offer the perspective of a great cross-section of well known top distributors and industry leaders who will share the secrets they attribute to creating their own success.

For: Readers who enjoy digging through pages of a book to find nuggets of wisdom from successful network marketing entrepreneurs.


The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
By Mark Joyner
Publisher: Wiley, John & Sons Inc., $21.95
Format: Hardcover, 208pp
Out: August 2005

According to the publisher: "The Irresistible Offer instructs readers how to make an offer to their customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating more effective marketing right out of the gate. This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale."

For: Anyone who wants to let their offer do all the selling for them.


The Complete Idiot's Guide to Growing Your Business with Google
By Dave Taylor
Publisher: Alpha Books, $19.95
Format: Paperback, 352pp
Out: August 2005

According to the publisher: "Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest."

For: Entrepreneurs and small business owners who recognize that Google is the most used search engine on the net and want to learn how it works.


Buzzmarketing: Get People to Talk about Your Stuff
By Mark Hughes
Publisher: Portfolio, $23.95
Format: Hardcover, 256pp
Out: July 2005

As VP of marketing at Half.com and with a limited advertising budget, Hughes helped the company reach eight million users in three years by using "buzz marketing." He is well known for convincing the town of Halfway, Oregon to change its name to Half.com, which was called "one of the greatest publicity coups" in history by Time. His book explores buzz marketing and gives diverse company examples. It also outlines six secrets of great word-of-mouth campaigns.

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people," stated Ben Cohen, cofounder, Ben and Jerry's. "A business book that's entertaining and useful for big brands and start-ups alike," stated Steve Forbes, Editor in Chief, Forbes.

For: Serious readers who want a practical guide to the art of successful buzz marketing.


The Amazing Secret of 4 Desperate Network Marketers
By Fran McClough
Publisher: Synergy Marketing, $0 (free)
Format: Online, Fiction
Out: May 2005

If you enjoy watching the hit TV show, Desperate Housewives, then you'll have a ball reading this soap opera that was inspired by true events. The story takes a positive and comedic look at MLM (multi-level marketing), where the secret and sometimes dysfunctional lives of four Dallas, Texas network marketers aren't what they appear to be. It's also a fun and easy read that will show you a new twist on "making it" in the real world of network marketing.

The three-part mini-series is free exclusively at DesperateNetworkers.com.

For: Anyone who loves a story with comedy, romance, suspense, and yes, network marketing.


All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Publisher: Portfolio, $23.95
Format: Hardcover, 208pp
Out: May 2005

According to the book description: "Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20


glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better and look cooler than $20 no-names…and believing it makes it true.
Successful marketers…tell a story. A story we want to believe. But beware: If your stories are inauthentic, you cross the line from fib to fraud."

For: Anyone who desires to sell things people truly want as opposed to stuff that people need.


Avon: Building the World's Premier Company for Women
By Laura Klepacki, Foreword by Andrea Jung
Publisher: Wiley, John & Sons Inc., $24.95
Format: Hardcover, 264pp
Out: April 2005

Klepacki's Avon story chronicles the company's journey from a small business selling door-to-door in the 1800's to the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. The book contains interviews with industry experts and company executives and examines the leadership principles that have made Avon prosper and become a global powerhouse. The book is also used by some Avon sales representatives as an effective recruiting tool.

You'll read how Avon changed the way the game was played by empowering women to start their own businesses and how the company handles the two million daily online transactions and forty million customer orders it receives annually.

The book has thirteen chapters, which include: Give Them What They Want, Hire the Best Man (or Woman) for the Job, Empower Your Sales Force, Speak in Every Language, Makeovers Can Be a Thing of Beauty, and Give Back.

For: Avon reps and fans, of course, and anyone interested in learning about the history and strategies of an icon in the direct selling industry.


The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing
By Joe Rubino, Foreword by Tom "Big Al" Schreiter
Publisher: Wiley, John & Sons Inc., $18.95
Format: Paperback, 256pp
Out: March 2005

Rubino's book will give you his step-by-step plan for building your direct sales business. From visioning to planning to personal development, the system looks at many aspects of network marketing. The book gives practical advice, tools, and tactics that may help you achieve greater success.

The seven core steps that Rubino covers in his book are: "develop your vision, create a detailed plan for realizing that vision, master effective prospecting, become an enrollment machine, train others to excel, become more effective through personal development, and learn to be a truly inspiring leader."

For: Seasoned network marketers and newbies who want to build a network marketing dynasty and desire concepts that are explained in a step-by-step manner.


Making Millions in Direct Sales: The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Earn More Money
By Michael G. Malaghan
Publisher: McGraw-Hill, $19.95
Format: Paperback, 256pp
Out: March 2005

This is Malaghan's first book. He gives his readers eight "must-do" activities for direct sellers, which are sell, prospect, hire, train, replicate yourself, motivate, manage, and lead. He also discusses sixty ways "energize" a sales meeting and fourteen tools to motivate and create sales enthusiasm.

For: Readers interested in sales management and advice on dealing with a sales team.


Build It Big: 101 Insider Secrets from Top Direct Selling Experts
By Direct Selling Women's Alliance (DSWA)
Publisher: Dearborn Trade, $17.95
Format: Paperback, 336pp
Out: January 2005

The book contains insights from people with different companies who share their advice and experiences. It examines three models of direct selling which are network marketing, party planning, and person-to-person. The book also uncovers four "life skills" that are believed to be missing from some companies support and training programs for their independent distributors/reps.

Some of the chapters include: Starting Your Direct-Selling Business, Sponsoring and Building Your Team, Managing Business Finances, Integrating Home and Business, Building through Technology, and Strategies for Success.

On the back cover of the book, author and speaker Les Brown states, "The DSWA hit a home run with this book…"

For: People who are already with a direct selling company or exploring the possibility of starting a home-based business.

This article may be reprinted as long as the About the Author resource box is left intact and all links are hyperlinked.

About the Author: Copyright Fran McClough. McClough, who is publisher of MLMMarketingSpot.com, helps network marketers grow their businesses by understanding marketing. To subscribe to the tip of the week newsletter, go to http://www.MLMMarketingSpot.com. Fran McClough, who is publisher of MLMMarketingSpot.com, helps network marketers grow their businesses by understanding marketing.

 

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