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10 Essential Criteria For Choosing Your Target Market
(c) Tessa Stowe, Sales Conversation Pty Ltd. 2005 A specific group of people you will focus on selling your selling services to is your target market. This is not to be confused with the problem you will be solving for this group. Why...

Global Banking Forced to Favour the Customer
Banks worldwide are offering more and more new services that help the customer understand and plan for their future. The bank or financial institution is nothing without the customer and finally the customer is reaping some of the rewards....

How to use humor successfully in your business communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost...

Promote yourself more successfully
Promote yourself more successfully www.meldunn.com.au" target="_blank">meldunn.com.au One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to...

Top Ten Ways to Improve Your Communication Skills
1) Listen without judgment. The key to good communication is listening well. Save your judging for later after you have heard and understood what was said. 2) Listen with the willingness to be swayed to the other person's opinion. No obligation to...

 
Network Marketing Book Lovers Guide: 10 Hot Reads in 2005

Below you'll find some of the hottest direct selling, network marketing, MLM, and marketing books in 2005 - including Laura Klepacki's Avon: Building the World's Premier Company for Women; Mark Hughes' guide on how businesses capitalize on word-of-mouth in Buzzmarketing; and Build It Big: 101 Insider Secrets from Top Direct Selling Experts by the Direct Selling Women's Alliance.

The books are listed in order by publication date.

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth
By Joe Rubino
Publisher: Wiley, John & Sons Inc., $19.95
Format: Paperback, 336pp
Out: October 2005

The publisher states that the book will offer readers a wide variety of proven business-building techniques from many of the most successful network marketing leaders in the industry ant that it will offer the perspective of a great cross-section of well known top distributors and industry leaders who will share the secrets they attribute to creating their own success.

For: Readers who enjoy digging through pages of a book to find nuggets of wisdom from successful network marketing entrepreneurs.


The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
By Mark Joyner
Publisher: Wiley, John & Sons Inc., $21.95
Format: Hardcover, 208pp
Out: August 2005

According to the publisher: "The Irresistible Offer instructs readers how to make an offer to their customers in such a way that the job of selling is mostly done in the first glance. It provides practical tools to pre-gauge how effective an offer will be, thus creating more effective marketing right out of the gate. This book simplifies the selling process, breaking it down into the 4 questions that must be answered by your marketing, the 3 elements that make an offer irresistible, the 3 steps of a fool-proof business plan, and a handful of factors and tools that can increase the likelihood of a sale."

For: Anyone who wants to let their offer do all the selling for them.


The Complete Idiot's Guide to Growing Your Business with Google
By Dave Taylor
Publisher: Alpha Books, $19.95
Format: Paperback, 352pp
Out: August 2005

According to the publisher: "Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money-especially if you're not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest."

For: Entrepreneurs and small business owners who recognize that Google is the most used search engine on the net and want to learn how it works.


Buzzmarketing: Get People to Talk about Your Stuff
By Mark Hughes
Publisher: Portfolio, $23.95
Format: Hardcover, 256pp
Out: July 2005

As VP of marketing at Half.com and with a limited advertising budget, Hughes helped the company reach eight million users in three years by using "buzz marketing." He is well known for convincing the town of Halfway, Oregon to change its name to Half.com, which was called "one of the greatest publicity coups" in history by Time. His book explores buzz marketing and gives diverse company examples. It also outlines six secrets of great word-of-mouth campaigns.

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people," stated Ben Cohen, cofounder, Ben and Jerry's. "A business book that's entertaining and useful for big brands and start-ups alike," stated Steve Forbes, Editor in Chief, Forbes.

For: Serious readers who want a practical guide to the art of successful buzz marketing.


The Amazing Secret of 4 Desperate Network Marketers
By Fran McClough
Publisher: Synergy Marketing, $0 (free)
Format: Online, Fiction
Out: May 2005

If you enjoy watching the hit TV show, Desperate Housewives, then you'll have a ball reading this soap opera that was inspired by true events. The story takes a positive and comedic look at MLM (multi-level marketing), where the secret and sometimes dysfunctional lives of four Dallas, Texas network marketers aren't what they appear to be. It's also a fun and easy read that will show you a new twist on "making it" in the real world of network marketing.

The three-part mini-series is free exclusively at DesperateNetworkers.com.

For: Anyone who loves a story with comedy, romance, suspense, and yes, network marketing.


All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By Seth Godin
Publisher: Portfolio, $23.95
Format: Hardcover, 208pp
Out: May 2005

According to the book description: "Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20


glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better and look cooler than $20 no-names…and believing it makes it true.
Successful marketers…tell a story. A story we want to believe. But beware: If your stories are inauthentic, you cross the line from fib to fraud."

For: Anyone who desires to sell things people truly want as opposed to stuff that people need.


Avon: Building the World's Premier Company for Women
By Laura Klepacki, Foreword by Andrea Jung
Publisher: Wiley, John & Sons Inc., $24.95
Format: Hardcover, 264pp
Out: April 2005

Klepacki's Avon story chronicles the company's journey from a small business selling door-to-door in the 1800's to the world's largest direct sales company, with a record four million representatives in more than 140 countries worldwide. The book contains interviews with industry experts and company executives and examines the leadership principles that have made Avon prosper and become a global powerhouse. The book is also used by some Avon sales representatives as an effective recruiting tool.

You'll read how Avon changed the way the game was played by empowering women to start their own businesses and how the company handles the two million daily online transactions and forty million customer orders it receives annually.

The book has thirteen chapters, which include: Give Them What They Want, Hire the Best Man (or Woman) for the Job, Empower Your Sales Force, Speak in Every Language, Makeovers Can Be a Thing of Beauty, and Give Back.

For: Avon reps and fans, of course, and anyone interested in learning about the history and strategies of an icon in the direct selling industry.


The 7-Step System to Building a $1,000,000 Network Marketing Dynasty: How to Achieve Financial Independence through Network Marketing
By Joe Rubino, Foreword by Tom "Big Al" Schreiter
Publisher: Wiley, John & Sons Inc., $18.95
Format: Paperback, 256pp
Out: March 2005

Rubino's book will give you his step-by-step plan for building your direct sales business. From visioning to planning to personal development, the system looks at many aspects of network marketing. The book gives practical advice, tools, and tactics that may help you achieve greater success.

The seven core steps that Rubino covers in his book are: "develop your vision, create a detailed plan for realizing that vision, master effective prospecting, become an enrollment machine, train others to excel, become more effective through personal development, and learn to be a truly inspiring leader."

For: Seasoned network marketers and newbies who want to build a network marketing dynasty and desire concepts that are explained in a step-by-step manner.


Making Millions in Direct Sales: The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Earn More Money
By Michael G. Malaghan
Publisher: McGraw-Hill, $19.95
Format: Paperback, 256pp
Out: March 2005

This is Malaghan's first book. He gives his readers eight "must-do" activities for direct sellers, which are sell, prospect, hire, train, replicate yourself, motivate, manage, and lead. He also discusses sixty ways "energize" a sales meeting and fourteen tools to motivate and create sales enthusiasm.

For: Readers interested in sales management and advice on dealing with a sales team.


Build It Big: 101 Insider Secrets from Top Direct Selling Experts
By Direct Selling Women's Alliance (DSWA)
Publisher: Dearborn Trade, $17.95
Format: Paperback, 336pp
Out: January 2005

The book contains insights from people with different companies who share their advice and experiences. It examines three models of direct selling which are network marketing, party planning, and person-to-person. The book also uncovers four "life skills" that are believed to be missing from some companies support and training programs for their independent distributors/reps.

Some of the chapters include: Starting Your Direct-Selling Business, Sponsoring and Building Your Team, Managing Business Finances, Integrating Home and Business, Building through Technology, and Strategies for Success.

On the back cover of the book, author and speaker Les Brown states, "The DSWA hit a home run with this book…"

For: People who are already with a direct selling company or exploring the possibility of starting a home-based business.

This article may be reprinted as long as the About the Author resource box is left intact and all links are hyperlinked.

About the Author: Copyright Fran McClough. McClough, who is publisher of MLMMarketingSpot.com, helps network marketers grow their businesses by understanding marketing. To subscribe to the tip of the week newsletter, go to http://www.MLMMarketingSpot.com. Fran McClough, who is publisher of MLMMarketingSpot.com, helps network marketers grow their businesses by understanding marketing.

 

Language Tools
Translation of text and web pages between English and several European languages.
www.google.com
 
Language - Wikipedia, the free encyclopedia
Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ...
en.wikipedia.org
 
English language - Wikipedia, the free encyclopedia
Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ...
en.wikipedia.org
 
Free Translation and Professional Translation Services from SDL ...
SDL International is the world's number 1 provider of free and professional language translation services for websites and documents.
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AltaVista - Babel Fish Translation
Select from and to languages, Chinese-simp to English, Chinese-trad to English, English to Chinese-simp, English to Chinese-trad, English to Dutch ...
babelfish.altavista.com
 
yourDictionary.com • Comprehensive and Authoritative Language Portal
Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ...
www.yourdictionary.com
 
iLoveLanguages - Your Guide to Languages on the Web
The Human-Languages Page is a comprehensive catalog of language-related Internet resources. The over 1900 links in the HLP database have been hand-reviewed ...
www.ilovelanguages.com
 
AltaVista - Babel Fish Translation
AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ...
world.altavista.com
 
BBC - Languages - Homepage
Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines.
www.bbc.co.uk
 
Online Dictionaries and Translators
online dictionaries that assist in the conversion from one language to ... If the dictionary only translates from one language to another you will see this ...
www.word2word.com
 
The Klingon Language Institute
Nonprofit organization offers language tutorials, related merchandise, mailing list and membership information.
www.kli.org
 
MARC Code List for Languages
MARC Code List for Languages prepared by the Library of Congress Network Development and MARC Standards Office.
www.loc.gov
 
Python Programming Language -- Official Website
Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ...
www.python.org
 
SYSTRAN Language Translation Technology
Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ...
www.systransoft.com
 
Project MUSE - Language
Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ...
muse.jhu.edu
 
Learn a Language :: English, Spanish, German, Italian, French ...
English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ...
www.edufind.com
 
Parlo - Welcome to Parlo - learn to speak a new language.
Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ...
www.parlo.com
 
PHP: Hypertext Preprocessor
PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ...
www.php.net
 
Ethnologue, Languages of the World
Home page of ethnologue.com, a searchable database of language resources.
www.ethnologue.com
 
Language Log
Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists.
itre.cis.upenn.edu
 
 

 

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