|
|
|
Build Confidence & Credibility: First-person Pronouns Get Your Messages Heard
Irritating speech habits destroy our professional credibility. Examples of irritating speech habits are sentences that end with dangling prepositions (Where did you hang your coat at?) and conversations peppered with �ums,� �uhs,� �like,� and...
Chandler Hill: Body Language Can Make or Break Interviews
What you are saying in a job interview may not be coming out of your mouth. Experts agree that non-verbal elements such as appearance, posture and eye contact can account for 60 percent of what you're communicating in a job interview. "Confidence...
Getting Started with HTML
Copyright 2004 Dean Walden
The basic language of the internet is html. If you can do crossword puzzles, if you can write a report for your teacher or boss, you can be creating web pages in a matter of minutes.
Even if you're not a...
Hiring Students for Summer Jobs? Update Yourself on the New Child Labor Laws
Soon, school will be out for the summer, and students will be seeking summer jobs. If your company employs anyone under 18, be aware that federal child labor laws, as part of the Fair Labor Standards Act (FLSA), have changed. Here is a summary of...
Protect Your Business With Non-Disclosure Agreements
Every business should protect proprietary information when dealing with independent contractors, vendors and other businesses. The best way to do this is to use a non-disclosure agreement, often referred to as an �NDA.� What is an NDA? An NDA is...
|
|
| |
|
|
|
|
|
|
Real Estate Marketing -- The Importance of Listing Language
Mr. and Mrs. Buyer have just seen a listing photo of a house
that's right up their alley. It seems to have the features they
want, and it's within their price range. Now, continuing in the
process, they read the details. They read what you've written to
describe the house.
This is when the quality of your listing language either moves
them forward, or drops them off.
The first parts of the listing are easy to write, and they're
often enough to get a buyer to come out for a visit. Number of
bedrooms. Square feet. The basics.
But your goal is to get as many interested buyers as possible to
come out, which obviously increases the likelihood of a sale. So
you have to go beyond the basics. Here are some tips to help you
do just that:
Do the necessary research.
When I'm hired to write about the benefits / qualities of a
product or service, I almost always spend more time researching
than writing. I never write a single word until I know, with
certainty, what's worth writing about and what's not.
The point is, you can't write everything about a house in a
listing -- there's no room for that. So you have to examine the
property inside and out to find those things that make it truly
unique. You have to dig up the unique selling points.
Put the reader in the house.
Whenever possible, try to describe the enjoyment that results
from a particular feature (as opposed to describing the feature
by itself).
Note the difference in the examples below.
Before: This house has a rear deck with a lake view.
After: Enjoy watching sunsets over Jefferson Lake from
your screened-in rear deck.
Before: The
family room features a large brick fireplace.
After: The family room's grand fireplace will keep you
cozy during Colorado winters.
Don't underestimate the small stuff.
If you're creating a short, bulleted "laundry list" of features,
be as specific and all-inclusive as possible. The house might
have a feature that makes you yawn but makes a buyer perk up:
Extra outlets in the media room. Low-maintenance deck material.
Wrought-iron gate. Picket fence. Sometimes the smallest things
make the biggest difference to people.
Use brand names.
Certain brands can add value to a house through name alone.
First, you must identify these brand names and make a list of
them. This comes from the research we mentioned above.
Then it's simply a matter of weaving them into your property
description.
Note the difference in the example below:
Before: Rear deck
After: Rear deck built with low-maintenance Trex�
material (with transferable lifetime warranty).
I've exaggerated the contrast between these examples for
demonstration purposes. But you get the idea.
Conclusion
Buyers are looking for more than a house. They also want a home.
A house is walls and ceilings. A home is where memories are
made. It's up to you to bring this across with your listing
language.
About the author:
Brandon Cornett has worked as a writer and advertising
manager within the direct mail industry. He now dedicates his
time to helping agents and brokers improve their marketing. His
"Modern Guide to Real Estate Marketing" and his free newsletter
are available at: http://www.ArmingYourFarming.com.
|
|
|
|
|
| Language Tools |
| Translation of text and web pages between English and several European languages. |
| www.google.com |
|
| Language - Wikipedia, the free encyclopedia |
| Gestures are a part of human language too. Some invented human languages have ... In human languages, the symbols are sometimes known as lexemes and the ... |
| en.wikipedia.org |
|
| English language - Wikipedia, the free encyclopedia |
| Estimates about second language speakers of English vary greatly between 150 million ... Distribution of first-language native English speakers by country ... |
| en.wikipedia.org |
|
| Free Translation and Professional Translation Services from SDL ... |
| SDL International is the world's number 1 provider of free and professional language translation services for websites and documents. |
| www.freetranslation.com |
|
| AltaVista - Babel Fish Translation |
| Select from and to languages, Chinese-simp to English, Chinese-trad to English, English to Chinese-simp, English to Chinese-trad, English to Dutch ... |
| babelfish.altavista.com |
|
| yourDictionary.com � Comprehensive and Authoritative Language Portal |
| Comprehensive index of on-line dictionaries in more than 200 different languages. Includes an index of on-line grammars, word of the day by email, ... |
| www.yourdictionary.com |
|
| iLoveLanguages - Your Guide to Languages on the Web |
| The Human-Languages Page is a comprehensive catalog of language-related Internet resources. The over 1900 links in the HLP database have been hand-reviewed ... |
| www.ilovelanguages.com |
|
| AltaVista - Babel Fish Translation |
| AltaVista Babel Fish provides the online text and web page language translation! ... Select from and to languages, Chinese-simp to English, Chinese-trad to ... |
| world.altavista.com |
|
| BBC - Languages - Homepage |
| Learn French, Spanish, German, Italian and other languages with the BBC. Start up with our courses or brush up with our audio magazines. |
| www.bbc.co.uk |
|
| Online Dictionaries and Translators |
| online dictionaries that assist in the conversion from one language to ... If the dictionary only translates from one language to another you will see this ... |
| www.word2word.com |
|
| The Klingon Language Institute |
| Nonprofit organization offers language tutorials, related merchandise, mailing list and membership information. |
| www.kli.org |
|
| MARC Code List for Languages |
| MARC Code List for Languages prepared by the Library of Congress Network Development and MARC Standards Office. |
| www.loc.gov |
|
| Python Programming Language -- Official Website |
| Home page for Python, an interpreted, interactive, object-oriented, extensible programming language. It provides an extraordinary combination of clarity and ... |
| www.python.org |
|
| SYSTRAN Language Translation Technology |
| Machine translation products. Free online translation available (the engine used by Altavista's Web translator) - English to French, German, Italian, ... |
| www.systransoft.com |
|
| Project MUSE - Language |
| Language, the official journal for the Linguistic Society of America, ... Edited by Brian Joseph , Language serves a readership of over 7000 and has been ... |
| muse.jhu.edu |
|
| Learn a Language :: English, Spanish, German, Italian, French ... |
| English language courses online: e-learning, learn English online, ... English language learning events,news, conferences, workshops and seminars ... |
| www.edufind.com |
|
| Parlo - Welcome to Parlo - learn to speak a new language. |
| Parlo helps you learn English, French, Spanish and other languages with free online courses, music, a magazine, flash cards, chat rooms, message boards and ... |
| www.parlo.com |
|
| PHP: Hypertext Preprocessor |
| PHP is a server-side HTML embedded scripting language. It provides web developers with a full suite of tools for building dynamic websites: native APIs to ... |
| www.php.net |
|
| Ethnologue, Languages of the World |
| Home page of ethnologue.com, a searchable database of language resources. |
| www.ethnologue.com |
|
| Language Log |
| Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists. |
| itre.cis.upenn.edu |
|
|