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5 Powerful Article Writing Tips
Writing articles is one of the most powerful, if not the most powerful methods of building your reputation and your online business. Not only do you get unlimited exposure, but it is fre^e as well!
If your article is well-written, you will...
Do You Have an Exclusive Market Segment?
You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most.
In your own best interests, here’s what you’d better be doing about...
PR: A Potent Force for Success
What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager’s way of thinking, and...
PR Still a Mystery to Some
Unfortunately, there are managers who define public relations by its applications. Which explains neither its underlying strengths nor what PR is all about.
The casual observer is left with a confusion of tactical, application-oriented...
Selling Foreign Language Domain Names.
Selling Foreign Language Domain Names. Making Money With Domain Names! This is not new but is a somewhat unspoken practice that is making a few "some bodies" a lot of Money. In Each Country they may have set rules for buying the countries...
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Writing a press release
When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for the person with the most information about the story to make it as easy as possible for the media to do their job!
When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the
name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.
Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the reader's attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.
Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.
About the Author
Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.
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| Weblog run by University of Pennsylvania phonetician Mark Liberman, with multiple guest linguists. |
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