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7 Strategies For Feeding Success Thoughts To Your Brain
Copyright 2005 Juanita Bellavance How many times have you heard it before? Talk to yourself in positive, affirming language. Does it work? One thing I’ve learned is that when you keep hearing the same thing over and over in various ways and by...
Buyer Beware: Choose A Business Coach Carefully To Get The Results You Want
Consider this scenario. A colleague suggests you get a business coach. Via the Internet, you find one close-by. The woman says she’d love to help. She charges $300 a month for two 30-minute calls. It seems like a good deal, so you eagerly sign...
Buying A Business
Buying a business in today’s economic climate requires that you, the buyer, be on the ball, with regard to business basics. This economic climate, as far as businesses are concerned, is a sellers market. With the corporate downsizing, economic...
FAQs about buying Property In Spain
Welcome to the frequently asked questions about legal matters when buying property in Spain We have listed below the questions most frequently asked about legal matters by our clients. If you have any questions not listed below, please feel free to...
How Effective is Your Leadership Style?
How Effective is Your Leadership Style? Motivating employees according to their needs. by Dr. Marilyn Manning Would your staff say that you are easy to work with? Would they call you picky, overly analytical? Do they accuse you of dropping the ball...
 
Writing a press release

When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for the person with the most information about the story to make it as easy as possible for the media to do their job!

When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the


name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.

Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the reader's attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

About the Author

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

 

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