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Breaking the Ice and Winning Over the Client
Wherever you turn these days you’ll find articles covering every business strategy and tactic available to man from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to...
From Net Dummy To Net Savvy In Two Months
How I Went From Net Dummy To Net Savvy In two short months, I went from being net dummy to being net savvy. How did that happen? For two and a half years I roamed the net, searching for a way to establish a presence and generate...
How Can You Be Sure That Your Marketing Efforts Will Generate Profits?
There are several ways to ensure that your adverts are responsive let me outline my top ten response boosting techniques: 1. An attention grabbing headline is crucial. Yes, headlines are one of the most important elements within your web...
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences of yours that most affect your organization? ...
The Power Of Words: Market Yourself By Adopting A Whole New Language
I think we all agree that gone are the days when we would mass e- or snail-mail tens or even hundreds of resumes just for the sake of telling ourselves that we’ve done all we could to find the right job. Assuming that it’s fair to say that the...
 
Writing a press release

When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for the person with the most information about the story to make it as easy as possible for the media to do their job!

When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the


name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.

Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the reader's attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

About the Author

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

 

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Language Log
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