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Informative Articles

9 Ways To Make Your Website More Presentable
Your website works as your spokesperson presenting the message you wish to convey. Thinking in terms of this analogy often helps you to look at your website from a different angle and make visitor-friendly changes. Imagine a situation - you...

Customers - What They Really Want - 6 Secrets of Customer
What customers really want can be divided into two areas. Firstly - they want the core service of your business to meet their needs. They expect your product or service to work. If you say you're a plumber, then the customer expects you to fix their...

FAQs about buying Property In Spain
Welcome to the frequently asked questions about legal matters when buying property in Spain We have listed below the questions most frequently asked about legal matters by our clients. If you have any questions not listed below, please feel free to...

Real Estate Marketing -- The Importance of Listing Language
Mr. and Mrs. Buyer have just seen a listing photo of a house that's right up their alley. It seems to have the features they want, and it's within their price range. Now, continuing in the process, they read the details. They read what you've...

Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior. A mouthful, but...

 
Writing a press release

When dealing with "this-just-in" type information, it is important to understand how to write a head-turning press release. A press release must contain substantial information that you consider to be newsworthy and substantial. Relate the news to the audience. Spell out for them WHY it is newsworthy and why they should read on. First describe your news, and THEN tell who said it, etc. Remember that the first ten words in your press release are the attention-getters, thus should be effective. Use what journalists refer to as plain-style language, not fancy words or lots of adjectives. Stick to the facts; avoid fluff. Provide plenty of contact information (the name, phone numbers, fax etc.) for the person with the most information about the story to make it as easy as possible for the media to do their job!

When learning how to write a press release, there is a very simple formula that one can follow. The first line in the upper left-hand corner should read FOR IMMEDIATE RELEASE, in all capital letters. Then skip a few lines and provide the


name of the contact person and all the contact information available. Even the home phone number of the contact person is necessary because journalists typically work late at night to meet deadlines. Your headline follows in bold letters, followed by the dateline that includes the city and the date the release is mailed.

Your lead paragraph is crucial to the success of the press release. It should contain action words that grasp the reader's attention, as well as answer the five W questions: who, what, when, where and why. The body of the press release should fully develop the topic. Finally, provide a recap to tie together all the details for easy reading and reviewing.

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

About the Author

Jakob Jelling is the founder of http://www.cashbazar.com. Visit his website for the latest on personal finance, debt elimination, budgeting, credit cards and real estate.

 

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