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Aligning Teams with Organizational Goals
Teams don’t have to be aligned with the goals of the organization. Teams can work on what they believe to be the right things. They can work diligently on creating the results they think matter. They can be completely committed to success from their...
Build Your Business (on a shoestring): Hire a College Intern
Starting up a new venture or business can be one of the most exciting times of your life. It can also be one of the most stressful. In the early months, or even early years of your business, cash flow is often not what you would like it to be....
How To Use A Powerful Leadership Tool To Step Up Sales Results
Good sales people can close, but few “step up” for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales — that is if you know how to build the staircase.
Do it by applying a leadership tool I...
PRONTO North America ERP Allows Access via Red Hat Linux
With drill down support out-of-the-box, PRONTO-Xi Digital Dashboard delivers unprecedented flexibility when it comes to unraveling the hidden meaning in the data. According to Tom Verzi, Director of Marketing for the Minnesota-based ERP leader,...
Uncovering Soul In The Workplace
The San Francisco Chronicle recently reported “soul is in”. In a headline calling it “the buzzword of the ‘90s” a front-page story reported that some 322 citations for the word appear in the current edition of Books in Print. That’s nearly four...
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Affinity Program for Manufacturing PR Announced by TR Cutler, Inc.
Ranked as the nation’s leading manufacturing public relations firm, TR Cutler, Inc. (www.trcutlerinc.com) based in Fort Lauderdale, Florida, is launching a new affinity program providing intensive Manufacturing PR Media Blitz’ to members of manufacturing associations. According to Cutler, “Manufacturing Associations have been seeking ways to drive additional revenue streams. Over the past few years membership revenue has decreased and service revenue has been one of the few ways in which these associations have been able to survive.
Due to the leadership role that TR Cutler, Inc. has in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There will be no cost for the manufacturing associations to participate in the program.”
•Cutler founded the Manufacturing Media Consortium™ in the same year. This is a group of more than 2000 journalists worldwide writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler worked with hundreds of media outlets to expand the coverage and
importance of the manufacturing media coverage.
•Cutler created the "Mass Marketing Manufacturing Media Blitz", a comprehensive 90 - 180 day program allowing manufacturers with little web presence or with a new product introduction to go from zero to sixty in a short-term PR campaign.
•Cutler authored The Manufacturer's Public Relations and Media Guide in 2000, which quickly became the key media resource guide for manufacturers seeking coverage.
•Cutler has been the spokesperson of the ETO (Engineer-to-Order) Institute, since 2004. The organization has quickly become the key resource for non-repetitive manufacturers. www.etoinstitute.org.
•Cutler was recently named a Contributing Editor to InMFG magazine and IndustrialLeaders.com in 2005.
The manufacturing associations that become early adopters of this Affinity Program will receive the highest rebate level from TR Cutler, Inc. Cutler expects more than 200 manufacturing associations to participate in the program by the end of 2006, serving more than 4000 manufacturers in North America.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
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