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Informative Articles

10 Ways to Beef up your Leadership Skills
Have you ever heard someone say, “Actually, I have to admit that I think I am really bad at managing other people. My staff all hate me and I’m incapable of doing my job”. The answer is no, of course. No one says this either because they don’t...
Business Team Leadership: Pull Them, Don't Push Them
This article is primarily directed toward people who work at home in a business that happens to involve teamwork in a network marketing environment. I am often contacted by members of my business team with complaints regarding a lack of response...
Focus On Soft Skills: A Leadership Wake-up Call
By Carole Nicolaides, Copyright © 2002, All Rights Reserved http://www.progressiveleadership.com The rules for succeeding in business are changing daily. Yet people are still asking for the magic formula that contributes to a successful...
Internal Customer Service – The Key To Productivity & Growth
by Carole Nicolaides © 2002 http://www.progressiveleadership.com Customer service is the foundation on which businesses are created. Unless you understand your customers and treat them with respect, you will go out of business. That is a well-known...
Leadership Skills
Recent studies have shown that industrial supervisors are working at less than 60% of their potential. Basic management skills training is guaranteed to change all this and at such little cost . Introduction There is no doubt that...
 
Life-long Learning

"Life-long learning" is a popular trend that continues to offer vast opportunities to all those who recognize its value. It also applies to more than a single segment of your business.

For instance, consider its application in a key area such as customer service and satisfaction. Do your customers know what good service is? Companies that give poor service hope their customers don't know the meaning of good service. Companies that provide excellent service help them find out. Educating customers as well as employees is a key factor in providing service.

There's nothing that makes a company look worse than making excellent customer service the centerpiece of a massive advertising campaign when its employees haven't been trained to deliver it. Continuing education is as critical for your customers as it is for your employees.

Customer education goes way beyond simply giving classes in product service and usage. You and your employees should be educating your customer informally, every day, about what makes your products and services worth having.

Are your employees prepared to do that? Employees who know the quality differences between your products and/or services and those of your competitors can explain them to your customers. Ignorance of your products and level of service is costly for your customers as well as for you. You owe it to your customers to educate them before experience does -- the expensive


way.

Finally, make sure you educate your customers in just how far you're willing to go for their benefit. If your employees understand that you are not in the business of merely selling products and services, but rather in the business of caring for your customers' needs, you'll be on the road to success.

Your company philosophy should reflect the fact that you are anxious to listen, be flexible, and respond to your customers needs. If you live by these words, you'll be identified as a customer-driven organization.

Reprint Information
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* article in its entirety;
* byline of the writer;
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We would appreciate a tear sheet or electronic copy of the articles you reprint.

About the Author

Harry K. Jones is a professional speaker for AchieveMax® Inc., a firm specializing in custom-designed keynote presentations, seminars, and consulting services. Harry has made presentations ranging from leadership to employee retention and time management to stress management. For information, call 800-886-2MAX or visit http://www.AchieveMax.com.

 

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