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How To Use A Powerful Leadership Tool To Step Up Sales Results
Good sales people can close, but few “step up” for even more sales from that close. Yet stepping up should be one of the easiest accomplishments in sales — that is if you know how to build the staircase.
Do it by applying a leadership tool I...
Lessons in Global Leadership: From the Soccer Field
Business leaders tasked with building international teams as part of their global expansion program should learn how it’s done on the soccer field. Where once national squads considered only domestic talent, many teams are increasingly becoming...
Lessons In Leadership: What Not To Do... From A Canoe!
When it comes to fishing, my husband takes the lead. But his lack of leadership ability in a recent canoe trip on the Boundary Waters in Northern Minnesota offered wonderful lessons on how leaders can unknowingly screw up.
(1) Assign...
New Style Network Marketing - Why Professionals are Rushing to Join!
There is absolutely no doubt. Network marketing or MLM is now attracting a new type of person. The wave of new style network marketing is having an unprecedented appeal to professional business people.
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Parenting Your Employees to Better Performance
Copyright 2005 Inez Ng
Have you ever worked for someone who was such a micro-manager that it drove you crazy? And have you ever worked for someone who was so hands-off that you felt like a lone warrior on the battlefield? These are examples of...
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Answering “Why You, Why Now” Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice – investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
Adding to the financing challenge is the plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital the question “Why You, Why Now”?
The question seems simple at first, but has many complexities. The management team must clearly delineate what it is about the business opportunity that makes it such a good investment now. Should this investment have been made a year ago to cement a market leadership position? Or, is the venture before its time - will slow market adoption cause slow sales over the next few years, and as such, should the investment wait. Questions like these, based on investment failures from the past few years, continue to surface and must be addressed by the management team in their business plans.
Likewise the team must address what it is that makes them uniquely qualified to succeed. Does the team have proprietary (and protectable) technology, management talent,
long-term strategic partners and experience that competitors do not? According to Growthink president, Dave Lavinsky, “Management teams must prove to investors why they are unique and why they will succeed. They can’t just state how wonderful they are - they need to prove it through detailing past successes and unique qualifications.”
A business plan that fails to address the “Why You, Why Now” question, is most likely a business plan that will remain in the stack of “not now” business plans. Business plans must present a compelling argument as to why the investor should invest and in our fast-paced world with unbelievable opportunities and opportunity costs, why investors should invest now.
Contact Information
Growthink
1800 Abbot Kinney Blvd., Suite B
Los Angeles, CA 90291
Tel: 877-BIZ-PLAN (877-249-7526)
Fax: 310-943-2693
About the Author
As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.
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