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A Whack Up 'Long Side The Head Of Human Resources: The Leadership Imperative
When we perceive the simple center in the seemingly complex, we can change our world in powerful new ways.
Albert Einstein perceived the simple E=MC2 in the complexities of physical reality and changed the history of the 20th century.
Big...
ARE YOU A CHANGE CATALYST?
"Time does not exist except for change." Aristotle "The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to notice there is little we can do to change until we notice how failing to...
In Leadership, Dreams Are The Stuff That Great Results Are Made Of
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
It's Not What You Think
My work in organizations involves dropping habitual ways of perceiving in order to contact a fresh and subtle perceiving “under the surface” of what is going on. That deeper sense of perceiving allows the emergence of what I call the Engaging...
Leadership In A Fearful World
We are living in a fearful world! Would you like to become the kind of leader the world hungers for in these challenging times, rather than sitting on the sidelines and waiting for great leaders to emerge?
We are living in a...
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Answering “Why You, Why Now” Critical in a Winning Business Plan
Business plans continue to be an essential element of the capital-raising process. They must convince investors to take notice – investors that are shrewder today due to the ups-and-downs they have experienced over the past few years.
Adding to the financing challenge is the plethora of high-quality companies, both public and private, in which investors can choose to invest. In this environment, more and more investors are asking companies seeking capital the question “Why You, Why Now”?
The question seems simple at first, but has many complexities. The management team must clearly delineate what it is about the business opportunity that makes it such a good investment now. Should this investment have been made a year ago to cement a market leadership position? Or, is the venture before its time - will slow market adoption cause slow sales over the next few years, and as such, should the investment wait. Questions like these, based on investment failures from the past few years, continue to surface and must be addressed by the management team in their business plans.
Likewise the team must address what it is that makes them uniquely qualified to succeed. Does the team have proprietary (and protectable) technology, management talent,
long-term strategic partners and experience that competitors do not? According to Growthink president, Dave Lavinsky, “Management teams must prove to investors why they are unique and why they will succeed. They can’t just state how wonderful they are - they need to prove it through detailing past successes and unique qualifications.”
A business plan that fails to address the “Why You, Why Now” question, is most likely a business plan that will remain in the stack of “not now” business plans. Business plans must present a compelling argument as to why the investor should invest and in our fast-paced world with unbelievable opportunities and opportunity costs, why investors should invest now.
Contact Information
Growthink
1800 Abbot Kinney Blvd., Suite B
Los Angeles, CA 90291
Tel: 877-BIZ-PLAN (877-249-7526)
Fax: 310-943-2693
About the Author
As President of Growthink, Dave Lavinsky has helped the company become one of the premier business plan development firms. Since its inception, Growthink has developed over 200 business plans. Growthink clients have collectively raised over $750 million in financing, launched numerous new product and service lines and gained competitive advantage and market share.
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