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ARE YOU A CHANGE CATALYST?
"Time does not exist except for change." Aristotle "The range of what we think and do is limited by what we fail to notice. And because we fail to notice that we fail to notice there is little we can do to change until we notice how failing to...
Do You Have The Leadership Trait In You To Pick The Right Player For The Right Job? Learn To Be an Ace with Mind Mapping
An important aspect of leadership is having the ability to choose the right people for the right job. This is a vital role that leaders will invariably be called upon to perform. In any team sport, a great deal of time is spent in picking the...
Leadership by Persuasion – Four Steps to Success
As a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even...
Six Leadership Conversation Principles
Leadership is an interactive conversation that invites people to explore personal responsibility, passion, accountability and commitment. Here are 6 principles to guide these capacity-building conversations: 1. In an authentic conversation...
The Entrepreneurial Myth: Why You Don't Have to Sacrifice Your Marriage, Your Job or Your Sanity To Be A Successful Entrepreneur!
You know the stereotype: A typical entrepreneur as a workaholic, running the business at the cost of family and personal time. But it doesn’t have to be that way! A growing number of North Americans are choosing to invest in their own and their...
 
Is it News? A Manufacturing PR Checklist

Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”

Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information
II. New Customer Information
III. New Strategic Alliances/Partnership Information
a. Software Vendors (ERP, CRM, SCM)
b. Professional Services (Law Firms, CPA’s, PR firms)
c. Co-op Bundling Sales Program
IV. New Facility or Manufacturing


Operation
V. Company Data Announcements
a. Sales Data (Increased sales)
b. Growth Announcements (by employees, sq. ft., revenue)
c. Marketshare Announcements
VI. Industry Sector News
a. Competitive Analysis
b. Comparison within the sector
c. Leadership Position within the sector
VII. Local/Regional News
a. Jobs/Local Economic Impact
b. Community Service/Goodwill
c. Sponsorships/Participation
VIII. Events, tradeshows, conferences, awards
IX. Association/Organization Memberships
a. Manufacturing Association
b. Industrial Sector Association partnership
c. Other key Organizations/Association
d. Political Affiliation
X. Cross-Reference Media
a. Radio
b. Television
c. Photo Opportunity

Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.

TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots

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