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A Career with the FBI
Do you have what it takes to become an FBI special agent? Do you have a sincere desire to enforce federal laws and investigate crimes?
This job requires hard work and can often times be dangerous and stressful. You'll undoubtedly be in close...
Emotional Intelligence: The Shot Felt 'Round the World?
I just hung up the phone with Li-Yan, who wants me to come to Malaysia and present a workshop with her on emotional intelligence for businesses. She quit her corporate job there, because she found the work environment stifling, unethical and...
Overcoming Resistance
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change...
Small Business Owners Increase Productivity and Profitability Utilizing Free Leadership Tools and Resources Available Online
High quality leadership tools and resources have historically
been cost prohibitive for small to mid-sized organizations. This
resource problem has now been remedied by Leadership-Tools.com
(www.leadership-tools.com).Leadership-Tools.com founder...
What do Employees Wish for Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The ...
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Laws of Marketing – The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. 1. Law of Leadership – it’s better to be the first than it is to be better. People tend to stick with what they’ve got – e.g. girlfriend and spouse.
2. Law of Category – if you can’t be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands – but they have open minds when it comes to categories because everyone is interested in what’s new and not what’s better.
3. Law of Mind – it’s better to be the first in the mind than to be the first in the marketplace. Being first in the marketplace is important only to the extend that it allows you to get in the mind first. Once a mind is made up, it rarely changes. If you want to make a big impression on another person, you have to blast your way into the mind.
4. Law of Perception – marketing is not a battle of products but a battle of perceptions. All truth is relative. The only reality you can sure about is in your own perceptions. If the universe exists, it exists inside your own mind and the minds of others. Marketing is a manipulation of perceptions. What makes the marketing battle more difficult is that buying decisions are based on second-hand perceptions – the ‘everybody knows’ principle.
5. Law of Focus – the most powerful concept in marketing is owning a word in the prospect’s mind. You ‘burn’ your way into the mind by narrowing the focus to a single word or concept – the ultimate marketing sacrifice. Eg IBM is computers.
6. Law of Opposite – if you’re shooting for second place, your strategy is determined by the leader. If you want to establish a firm foothold on the second rung of the ladder, study the firm above you – how do you turn their
strength into a weakness? Eg Pepsi turned Coke’s century old product into ‘choice of a new generation’. Always present yourself as the alternative and don’t be timid – attack the number 1.
7. Law of Division – overtime, a category will divide and become 2 or more categories. Each segment has its own leader – use different brand names for different segments. What keeps leaders from launching a different brand to cover a new category is the fear of what will happen to their existing brands.
8. Law of Perspective – marketing effects takes place over an extended period of time. The long-term effects are often the exact opposite of the short-term effects. Having a sale decreases business in the long term by educating customers not to buy at ‘regular’ prices. The same goes for line extension – they increase sales in the short term but decreases sales in the long term. Less is more – narrow the focus in order to build a position in the prospect’s mind.
9. Law of Candor – when you admit a negative, the prospect will give you a positive. This is because no proof is needed for a negative statement. First admit a negative and then twist it into a positive.
10. Law of Hype – the situation is often the opposite of the way it appears in the press. History is filled with marketing failure that was successful in the press or advertisements.
Whether you're new or experienced in business, looking to increase your sales or just want to fight the recession, Effective and Profitable Marketing is the way to grow your business.
In summary, these laws are very useful and practical. I myself practiced laws 5 and 8 and derived good results from there. That's why I want to share them with you.
About the Author
Gordon Goh is author of the free, informative website Simply Motivation offering quality useful tips for Motivation
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The Art and Science of Leadership |
The very essence of leadership is that you have to have a vision. ... Leadership Development Outline - contains the leadership guide listed to the right, ... |
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Collection of articles in PDF format for distribution to classes, leadership teams, or outreach audiences. Sponsored by Campus Crusade. |
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leadership at CCL.org. Specializing in leadership development, leadership training, executive coaching at CCL. |
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It shows the Senate's relationship to other branches of the Federal government and provides a quick view of Senate leadership, officers, and committee ... |
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Leadership |
Quick Search This Journal:. Leadership. Sign up for SAGE Email Alerts today! Select an Issue from the Archive February 2005—November 2006 ... |
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Leadership |
Describes programs, products, and services of the Covey Leadership Center, The goal of which is to help solve personal, professional, and organizational ... |
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United States House of Representatives, 109th Congress, 2nd ... |
Leadership Offices. Office of the Speaker · Office of the Majority Leader · Office of the Democratic Leader · House Majority Whip · Democratic Whip ... |
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Amazon.com: Leadership: Books: Rudolph W. Giuliani,Ken Kurson |
Amazon.com: Leadership: Books: Rudolph W. Giuliani,Ken Kurson by Rudolph W. Giuliani,Ken Kurson. |
www.amazon.com |
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Leadership.com |
Welcome to Leadership.com: Shaping the leaders of the Internet era ... Leadership.com offers several modules that empower leaders to build more effective ... |
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Leadership Network |
Identifies and connects innovative senior pastors in the US and Canada through Leadership Communities and other events. |
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Educational Leadership |
Selected responses will be included in either the print or online versions of Educational Leadership. The deadline for this special section is December 8, ... |
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The Leadership Trust - Excellence in Leadership Development |
The Leadership Trust has launched a new leadership development programme specifically ... The Leadership Trust recently welcomed The John Smith Fellowship ... |
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Progressive Policy Institute: Defining the Third Way |
Progressive Policy Institute, Democratic Leadership Council Home ... It is time for progressives to fill the leadership void on energy policy by offering a ... |
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Business Leadership Skills - Leadership Development Training ... |
Inc.com's Leadership Resource Center covering topics such as leadership development training, business leadership training, and business leadership skills. |
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Leadership |
These pages aim to expand the readers knowledge and understanding of the continuing debate in management studies about the role of leadership in the ... |
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