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"10 Leadership Lessons From The World's Greatest Leaders"
Since the beginning of mankind every one of us needs andbenefits from leadership, whether it's religious, social,family, educational, governing, professional or business.The fact is that without leadership there is simply nodirection or path for us...
Creativity and Innovation Management- Thought Leadership
Leadership is only sustainable when leaders consistently come up with good ideas – when they are dependable thought leaders. It follows then that leaders would be more effective if they knew how to manage creativity and innovation. Some of the...
Leadership Development: Turn On Your Employees
The concept of leadership
development is not new. Over the last few decades, many
scholars and business leaders have written books, articles, and
curriculum on this topic. So, why another article? Simply put,
the message isn't getting to front...
Uncovering Soul In The Workplace
The San Francisco Chronicle recently reported “soul is in”. In a headline calling it “the buzzword of the ‘90s” a front-page story reported that some 322 citations for the word appear in the current edition of Books in Print. That’s nearly four...
Work Priorities: Where Can You Spend Your Time Most Effectively?
Understanding where you can spend time most effectively requires concentration in three areas:
Doing what you enjoy
Concentrating on your strengths
Understanding Job Excellence
Let's start with doing what you enjoy. Your...
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TR Cutler’s PR Checklist for Manufacturers Proves Critical
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.”
Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information
II. New Customer Information
III. New Strategic Alliances/Partnership Information
a. Software Vendors (ERP, CRM, SCM)
b. Professional Services (Law Firms, CPA’s, PR firms)
c. Co-op Bundling Sales Program
IV. New Facility or Manufacturing
Operation
V. Company Data Announcements
a. Sales Data (Increased sales)
b. Growth Announcements (by employees, sq. ft., revenue)
c. Marketshare Announcements
VI. Industry Sector News
a. Competitive Analysis
b. Comparison within the sector
c. Leadership Position within the sector
VII. Local/Regional News
a. Jobs/Local Economic Impact
b. Community Service/Goodwill
c. Sponsorships/Participation
VIII. Events, tradeshows, conferences, awards
IX. Association/Organization Memberships
a. Manufacturing Association
b. Industrial Sector Association partnership
c. Other key Organizations/Association
d. Political Affiliation
X. Cross-Reference Media
a. Radio
b. Television
c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler
954-486-7562
www.trcutlerinc.com
e-mail protected from spam bots
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About the Author
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