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Five Steps to Increase the People Power in Your Business
Take some bold steps and help your employees and business partners open up to real change and help them start thinking again to the longer term. Send a message that you are ready to commit to new ways of thinking and that that includes a...
The 7 Deadly Sins Of Progressive Leaders
� 2002 Carole Nicolaides http://www.progressiveleadership.com Thousands of years ago and miles away in Ancient Greece, Heraclites, a wise man known in the west as �Heraclites the Dark�, said, �Although this truth [self-awareness] is eternally...
The Four Laws Of Leadership (Part One)
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
Thoughts on Great Leadership
�Thoughts on Great Leadership�
Leadership is not �who� you are; it is �what� you are. When you walk into a room where a meeting is about to be conducted, what are the people thinking of you?
1. Do they perceive you as confident and driven?...
Value Based Leadership Coaching
What can I do to be a better coach? The Eight Step Coaching Model describes the process, yet too often the focus is on techniques only. �How can I say it to win my point, get others to do things my way, or convince them?� Focusing only on one...
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TR Cutler�s PR Checklist for Manufacturers Proves Critical
Ranked as the nation�s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, �There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.� Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA�s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing
Operation V. Company Data Announcements a. Sales Data (Increased sales) b. Growth Announcements (by employees, sq. ft., revenue) c. Marketshare Announcements VI. Industry Sector News a. Competitive Analysis b. Comparison within the sector c. Leadership Position within the sector VII. Local/Regional News a. Jobs/Local Economic Impact b. Community Service/Goodwill c. Sponsorships/Participation VIII. Events, tradeshows, conferences, awards IX. Association/Organization Memberships a. Manufacturing Association b. Industrial Sector Association partnership c. Other key Organizations/Association d. Political Affiliation X. Cross-Reference Media a. Radio b. Television c. Photo Opportunity
Cutler�s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler 954-486-7562 www.trcutlerinc.com e-mail protected from spam bots
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About the Author
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