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A PR Question For Chinese Managers
As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been by European, North American and other PR specialists – continue to apply major public...
Effective Time and Records Management Means Maximized Profitability
Of all the concerns in today's fast-paced business world, time- management has to be among the most crucial. The smallest error in our records can throw off the timing of your entire day, or worse yet, lose us an important possible sale. As...
Home Depot's Fix - Is It Really In One?
The last time I was in a Home Depot store I saw no empty aisles. There were plenty of shoppers lingering around. Oh sure the clerks are busy and no one's jumping from checkout counter to checkout counter throwing flowers and singing, but I didn't...
Is This Any Way to Run Your PR?
You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or...
Sell Multiple Products Through a Single ClickBank Account
A ClickBank merchant account allows you to define and sell up to 50 separate products. If you have more than one product in your range, it makes sense to sell them from a shared ClickBank account. Here are three good reasons why: Every active...
 
10 Eye Popping,Jaw Dropping Ad Copy Secrets



10 Eye Popping, Jaw Dropping Ad Copy Secrets
by Chieko Tai

Note: You are welcome to republish this article as long as my Resource Box is included at the end.

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and
publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This
will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will
feel they're getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure
the person is well known to your
target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you're


not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think
about what will happen if they don't purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater
chance of them purchasing.

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