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Financial Services Marketing Insights: A Marketing Compass
What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon...
Protect yourself against identity theft
Protect yourself against identity theft Identity theft is when someone uses, without permission, your personal information in order to commit any frauds or crimes. Identity theft is a felony that is becoming more and more common. That is because...
Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal. ...
Types of websites to set up
There are several types of websites you can set up:
Product or service orientated
Affiliate program orientated
Content/ad based
Product / Service Orientated:
With this type of website, you create a product or service, and then...
Your Ideal Client
"I don't know the key to success, but the key to failure is trying to please everybody."--Bill Cosby Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said...
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Get Coached!
Coaching is a hot trend at a growing number of companies, from IBM and Dow Chemical to entrepreneurial start ups. According to a recent survey by The Hay Group, an international human resources consultancy, between 25 percent and 40 percent of Fortune 500 companies use executive coaches. A coach is defined as being “part advisory, part sounding board, part cheerleader, part manager and part strategist (Business Journal).”
Coaching can occur in one-on-one face-to-face meetings between the coach and the business person, over the telephone, in small groups, and even in group conference calls. Recently, a client of mine, who owns an acoustical tile cleaning franchise, was so pleased with the results of our coaching sessions, that she organized group telephone coaching sessions for her and other franchise owners. The benefits are enormous. Not only do the franchise owners save time and money conferring in a group telephone session, they all receive the same information at the same time, there are networking and sharing opportunities, and a spirit of teamwork has evolved.
Coaching does not only occur in the one hour session each week. I give my clients reading assignments and “homework” to do in between sessions. One exercise that I use frequently with clients is to have them look at their entire business and pick two things that would impact their business the most. Then, we determine one or two things in each area that would give them the biggest bang for their buck. After doing this exercise, one client picked getting back in touch with old clients and telling them all of the services her company offers. In
one week, she had three new proposals to bid on.
John Russell, Managing Director, Harley-Davidson Europe Ltd, says, "I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable."
Coaching has not only helped my clients – it has also given me great satisfaction. I enjoy taking my experience working for organizations and owning my own business and helping others grow their businesses. You can almost hear people breathing a sigh of relief. It can absolutely make the difference between where a business person is now and where he/she truly wants to be.
Marcie Hanhart is a certified business coach with ACTION International. ACTION International (www.action-international.com) is a business coaching and consulting firm founded in 1993. With a core of more than 400 business coaches in 19 countries, ACTION International has mentored more than 4,500 clients and 200,000 seminar attendees throughout the world. A highly sought-after speaker in both the U.S. and Europe, Marcie provides presentations and speeches on project management, business planning and human factors design. Her expertise includes sales and marketing, systems design and operations, new business development, business operations, organizational development and electronic media. Contact her at 908-696-9500 or marciehanhart@action-international.com.
marciehanhart@action-international.com
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Finance - Leases-Leasing Ezine Articles |
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Finance » Leases Leasing » Absolute Article Directory |
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
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