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Are You a PR Chowderhead?
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 850 including guidelines and resource box. Robert A. Kelly ©...
Four Critical Success Factors for Business Results
Scenario One During a recent presentation, a business owner was given the following challenge. If 10 of his 100 employees were asked to name the top 3 organizational goals for the current year as they perceived them to be, would he receive the...
Quick and Easy Brain Boosters For Your Business Success
It seems that when it comes to boosting your brain-power everyone has an angle - and it can be difficult to work out which direction or which approach you should take. Here is a list of assorted tools and techniques, stripped of their packaging,...
The Not-So-Effective Cover Letter
Here’s a newsflash: Cover letters work, plain and simple. This is why I’m intrigued by the fact that a) jobseekers rarely submit them and b) hiring managers seldom read them. As a result, I started asking questions. Specifically, “What’s your...
What do Employees Wish for Most (And How To Get It)
What do many employees wish for at work? A bonus or raise. At least that's so according to results from a recent survey developed by OfficeTeam, a global staffing service that specializes in placing administrative professionals. The ...
 
Raise Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

There are very few nonprofit organizations that couldn’t benefit from an effective, and ongoing direct mail solicitation program. If you’re currently using annual direct mail solicitations and would like to use it more effectively, or if you’re not using this form of fundraising but would like to set up such a program. Then here are some steps to help you do this much more successfully:

1. Expand your mailing list or build one if you’re just starting your direct mail program. To do this ask yourself: Who are the most likely people to support your organizations financially? If you are already using direct mail the answer to this questions should be obvious to you, in which case you need to find more of these kinds of people. Some of the many ways to do this are using compiled lists, rented or leased lists of people who support similar causes and etc. If you aren’t using direct mail now then start with users of your services and/or friends and family members of users of your services, then explore complied, and rented or leased lists next.

2. Prepare a powerful direct mail package to solicit your list, which will include an appeal letter, and response form, a reply envelop, and of course an outer envelop to mail your package in that has the full legal name of your organization on it. Too in preparing your appeal letter by sure to make them emotional, interesting, and personal, and keep the focus of this letter on how those you serve will benefits from the gift as well as how the donor will benefit also. And always ask for their gift.

3. Make a test mailing of your direct mail package to your donor prospect list, and keep in mind that in direct mail solicitations all new


mailings are a test. So don’t invest large sums of money into this endeavor until you’re relatively sure that you can get a good return on your investment. Whether you are currently using direct mail or not, all your new mailings are for finding what’s called “new acquisitions” which are needed by you to obtain more funds from your direct mail program each year.

4. Evaluate very carefully the results of each of your test mailings for new donor acquisitions, and if your mailing earns a slight profit, simply breaks even, or perhaps even loses a little money you may be able to still call your test a success. In fact, if you spend $1.25 or a little more for every dollar you raise consider your test a success, because when you renew these donors, that is mail to them again, you can easily get 80-90% of them to make another gift. This is where you’ll really earn your profits from direct mail solicitations.

5. Build upon your direct mail successes by “renewing” your donors each year, that is getting them to make another gift. And continue to seek new donors to keep your direct mail list growing and more profitable each year, because if you don’t continue to build your list it will grow smaller each year since donors move and stop giving for a variety of reasons.

Yes a good annual direct mail program can produce a regular and growing source of revenue for your organization year after when this fundraising methods is effectively used. Now use these steps to help you set up, or expand your annual direct mail solicitation program to raise more of the funds you need to better serve those who need you Berwyn J. Kemp is a development consultant who helps nonprofit organizations obtain funding. For free subscription to his newsletter Nonprofit Funding Solutions, or full details on his funding products and services, or to read more of his re-printable articles you can visit: "http://www.berwynkempassoc.citymax.com/"

 

Finance - Leases-Leasing Ezine Articles
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
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Finance: Leases Leasing Articles from EzineArticles.com
http://ezinearticles.com/?cat=Finance:Leases-Leasing Free Content For Your Ezine or Website http://creativecommons.org/licenses/by-nc-nd/2.0/ Why use your ...
ezinearticles.com
 
Leases Leasing - Money & Finance Articles
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ...
www.article99.com
 
Finance » Leases Leasing » Absolute Article Directory
Absolute Article Directory: Finance, Leases Leasing.
www.absolutearticle.com
 
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ...
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Leases Leasing
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ...
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ...
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon.
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europe car rental leases leasing one way rentals long term renault ...
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ...
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Private Fleet - Finance, Insurance, novated leases, leasing, CHP ...
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ...
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors
Projector leasing programs and services. Choose a company.
www.projectorcentral.com
 
Category: leases-leasing
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ...
www.articler.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ...
www.dellagnese.com
 
John Dellagnese & Associates: offices, officespace, lease, leases ...
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ...
www.dellagnese.com
 
The-Arts-Magazine.com - Leases-Leasing
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category.
www.the-arts-magazine.com
 
OmegaMotors.com - Your Money - Leases - Leasing Overview
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ...
www.omegamotors.com
 
Entertainment Guide - Leases-Leasing
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ...
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Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. spacer.png, 0 kB. spacer.png, 0 kB. download joomla modules download joomla ...
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FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ...
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending.
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vehicle leases leasing guide and facts
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ...
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spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ...
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