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A Renewed View of the Modern Business Culture
Life can sometimes be unexciting if not refreshed by the will to create according to one's own conscience and freedom. Often, the power of passion fuses into unexciting or appealing activities. One sometimes expects to be free from the demands,...
Is Accumulating a Net Worth of $1,000,000 Easy? Yes and No
Is accumulating wealth as easy as following a 3-step plan? Yes it is and no it isn't. As with many things in life, accomplishing a goal such as accumulating one million dollars (or even $100,000) depends on your desire, your personal choices and...
Living Life In A Time Starved World
Recently I saw an advertisement for a time management booklet: "Shorter deadlines, competing priorities, endless meetings, interruptions and even higher quality expectations are just some of today's time challenges. And yet the number of hours in...
Public Relations: Recession Tool
The business community’s recession-rooted anxiety about 2002 results, and the reality that broad stakeholder perception (and, thus, behavior) must be positively informed if recovery is to begin, may be good enough reasons for recession-weary ...
Why Create Your Own Business?
The attractiveness of creating an independent business and the motivating forces for doing so should be positive, but why you may ask is it so attractive to start your own business? Not wanting to dwell on myself, I must in fairness must give...
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Stronger, Clearer Testimonial Letters Sell Better
Misconceptions about testimonial quotes from clients and customers are rampant, weakening Web sites and printed brochures that fail to use the full power of these marketing tools. For instance, longer is not better, and unsigned testimonials add little credibility, even for a professional service where confidentiality is appropriate.
Here are two blurbs that I found posted on the Web, along with my analysis and revision.
1. BEFORE:
Rudy, Exelrod & Zieff LLP has been very pleased with results of its website developed through Lawinfo.com. Because our firm is easily locatable through the major search engines, we are finding that numerous people are contacting us who otherwise would not. Additionally, Lawinfo.com handles modifications of our website easily and otherwise provides good service. Sincerely, Alan Exelrod, Rudy, Exelrod & Zieff LLP, www.reztlaw.com
PROBLEMS:
"Numerous people" is vague. I would ask this attorney how many that would be - three a month, thirty a day or what? "Handles modifications of our website easily" is unclear - does it mean that Lawinfo.com makes changes soon after you e-mail them in, or that they have a procedure in place to enable site owners to do it themselves? While this question is undoubtedly answered elsewhere on the site, it can usefully be clarified within a testimonial like this as well. Next, what is meant by "provides good service"? I don't think the "Sincerely" is necessary. Finally, all testimonials should have quotation marks around them to make it explicit that these are the customer's exact words.
AFTER:
"Rudy, Exelrod & Zieff LLP has been very pleased with results of its website developed through Lawinfo.com. Because our firm is easily locatable through the major
search engines, we now have more than thirty new clients a month that we would not otherwise have. Additionally, Lawinfo.com posts our e-mailed website modifications within a day, is always up and running and resolves billing issues promptly." - Alan Exelrod, Rudy, Exelrod & Zieff LLP, www.reztlaw.com
2. BEFORE:
"Kidspiration is fun! Students will think they are playing while they are engaged in language development, concept building, and acquiring a variety of learning skills such as classification and sight word knowledge." - Renee Schorr, Early Childhood Teacher, Winship Elementary School, Brighton, MA
PROBLEMS:
All nine quotes on this site use "will" or present tense, referring to predictions or guesses about results. Not one testimonial talks about real-life, classroom-tested results. Overall, this conveys a strong sense that the product has neither been released nor tested in actual classrooms. Poking around on the site, I learned that is absolutely untrue. The site thus needs to go back to its testimonial writers for real observations or get new quotes from those who have seen the product in action.
AFTER:
"Kidspiration is fun! Students in my classroom believe they are playing while they are engaged in language development, concept building, and acquiring a variety of learning skills such as classification and sight word knowledge." - Renee Schorr, Early Childhood Teacher, Winship Elementary School, Brighton, MA
About the Author
The above is excerpted from Secrets of Mouthwatering Marketing Copy by Marcia Yudkin, available from http://www.yudkin.com/mouthwatering.htm. Marcia Yudkin is the author of 11 books, including Persuading on Paper and Internet Marketing for Less than $500/Year.
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Finance - Leases-Leasing Ezine Articles |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
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Finance: Leases Leasing Articles from EzineArticles.com |
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Leases Leasing - Money & Finance Articles |
Leases Leasing - Money & Finance Articles. Money & Finance | Accounting & Payroll | Bankruptcy | Business & Loans | Credit Tips | Currency-Trading ... |
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Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
www.absolutearticle.com |
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By David Springer | On January 29, 2006 | In Leases-Leasing | Rated. Short on cash, but need equipment? Consider leasing what you need. ... |
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Leases Leasing |
You are here: Article Directory arrow Article Directory arrow Finance arrow Leases Leasing ... Leases Leasing. Articles ... |
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Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan ... |
Long Term Car Rental Italy Auto Rentals Leases Leasing Rome Milan Florence One Way Paris London Frankfurt Madrid Lisbon. |
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europe car rental leases leasing one way rentals long term renault ... |
pictured is the Renault Laguna Estate, With Renault tax-free, short-term auto leasing you get the exact, brand-new vehicle you reserve, plus unlimited miles ... |
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Private Fleet - Finance, Insurance, novated leases, leasing, CHP ... |
New Car Broker Australia. Private Fleet sales discounts on your new car purchase, no haggle, no hassle saving $1000s off all new and used cars for private ... |
www.privatefleet.com.au |
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Projector Leases, Leasing Companies for LCD, DLP, LCOS projectors |
Projector leasing programs and services. Choose a company. |
www.projectorcentral.com |
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Category: leases-leasing |
Category... leases-leasing. Results 1 - 3 of 3. Search took 0.01 seconds. Page 1 of 1. Buy or Lease: Which Automobile Transaction is Better? ... |
www.articler.com |
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John Dellagnese & Associates: offices, officespace, lease, leases ... |
It takes two companies to bring you the premier Corporate Property Development group in Northeast Ohio: the talents of John Dellagnese and Associates ... |
www.dellagnese.com |
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John Dellagnese & Associates: offices, officespace, lease, leases ... |
Welcome to our Tenant Login Page. * Forgot your password or haven't received one yet? Email us tinah@dellagnese.com or call 330-668-4000 and we will reply ... |
www.dellagnese.com |
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The-Arts-Magazine.com - Leases-Leasing |
Home arrow Article Links arrow Finance arrow Leases-Leasing. Main Menu ... Mosets Tree. Leases-Leasing. Listings. There are 0 listings in this category. |
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OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
www.omegamotors.com |
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Entertainment Guide - Leases-Leasing |
Sunday, 03 December 2006, Home arrow Article Resources arrow Finance arrow Leases-Leasing ... Mosets Tree. Leases-Leasing ... |
www.entertainment-resource-directory.com |
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FINANCEDEPARTMENT.COM- Finance, Mortgages, Leases, Leasing ... |
Finance, Mortgages, Leases, Leasing, Brokerage Houses, Mortgage Lending. |
www.financedepartment.com |
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vehicle leases leasing guide and facts |
vehicle leases leasing guide and facts. Under the federal Consumer Leasing Act, you, the consumer, have a right to information about the costs and terms of ... |
www.shopperfavorites.com |
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spacer.png, 0 kB. spacer.png, 0 kB. Home arrow Article Resources arrow Finance arrow Leases-Leasing. Mosets Tree. Leases-Leasing ... |
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