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3 Strategies to Market Your Business Even When There’s No Money
Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business. The...
Advertising DOs and DONTs
From early on in my online career I realised that the fastest way to internet riches was to find a marketing concept that brought me profits and plough as much as I could into that resource, thus building my business and capital as I went.
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Cheap Web Hosting, What To Look For And What To Stay Away From
“Bargains for sale, Unlimited Hosting for only a Dollar.” “Get your hosting here, 50 cents for the first three months. “ “Use now. Pay later”. In today’s world of hosting, instead of who’s got the bigger and better thing, it’s who has it for...
How to Write a Business Plan in Five Steps
People often ask "What makes a good business plan? Or, "How do I make my plan attractive to lenders and investors?".
The simple answer is that lenders and investors (I'll call them "readers" from here on out) are looking for "good deals". A...
The Essential Contractor
The Essential Contractor By Brian L. Pruitt The Essential Contractor is defined as one who is reliable and honest, completing his job when promised at a fair and reasonable predetermined price and without question standing behind his workmanship....
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What to look for in Presentation Folders
My husband Jerry is in love with these discount, custom printed, two pocket presentation folders that he sells at Folders Only. I’m jealous, I think he worries more about them than he does me.
I come home from a hard day at work and I see stacks and stacks of custom printed, two pocket presentation folders. Today they’re everywhere so I confront Jerry, “What’s with all these folders?” My husband is remarkable, “Laura, look at how well made these folders are.” He picks one up and slaps it into his hand just to show how sturdy it is. Now Jerry is fired up, “This is 12 point CIS with perfectly sealed edges. Look at those pockets. Are they perfect or what?” He places my hand in a pocket and I’m impressed. How often do you get to caress perfect pockets? But that isn’t enough so Jerry continues, “Every folder is the same as the one before that and the one before that.” He wags his finger in the air for emphasis, “No deviation. Every run is perfect!” Just to emphasize the point he hands me a stack of folders and has me look at each one. He’s right. I’ll never tell him that but he’s right.
I look at the clock and just as I realize it’s dinner time my charming and precocious nine year old daughter is chasing the dog with her vicious looking hand puppet, “Casey, you’ll give that dog an anxiety attack and you know what she’ll do to my carpeting. Jerry goes bananas, “Casey, forget the carpeting if she does that on my folders daddy will be very upset.”
The dog is next to the folders freaking out and Jerry snaps, “That’s it Casey, up to your room.” Predictably she starts
to cry. Now Jerry feels bad so we have a father and daughter moment. Jerry picks up the nearest folder and hands it to her, “Casey, look at this folder. Look at how clean and sharp the printing is.” She nods her head then in unison they say, ”Folders Only gives you the best quality and the best service for the cheapest price in the world.” I should be as smart as my daughter.
Dinner is about to arrive, did you actually think I cook? I hear Jerry, “OK Casey, let’s do your lessons before we eat. Now, what should a customer look for in discount, two pocket, custom printed, presentation folders?” Casey sounds like she wants extra dessert, “12 point CIS, sealed pockets at the outside edges, quick shipping, standard business card slots, the ability to faithfully reproduce standard graphics formats, consistent high quality and price, price, price.” Without even looking I can see Jerry smiling, “Casey, now you get extra dessert.” Now I’m smiling too. You have to love a man who loves his work.
The Folders Only newsletter, as told to Robb Auspitz by Jerry’s wife.
Copyright 2003, 2004 by Robb Auspitz
www.foldersonly.com
If you would like to receive new articles please e-mail us at folders@foldersonly.com
Robb Auspitz has been writing articles, novels and screenplays for over fifteen years.
www.foldersonly.com
admin@foldersonly.com
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Finance - Leases-Leasing Ezine Articles |
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Leases Leasing - Money & Finance Articles |
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Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
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OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
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Entertainment Guide - Leases-Leasing |
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