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EQ at the Office
Please feel free to distribute or reprint this article, keeping the bio line intact. Emotional intelligence means knowing how to get along. Playing too hard at the office is just as bad as refusing to play at all, studies show. Office politics is...
How to pay less and get more: Discount broker vs professional
How do you invest? What do you really pay? At the end of the day, what are your real results? These are questions smart investors should be asking themselves (but usually don't). In this era of more fees, misc. charges, holding periods and back...
How to Start a Catering Service
Want to know how to start a catering service? Keep reading. Starting a catering business from home can be a great career for people that enjoy planning, cooking and working with customers. The job of a catering business from home is to ensure the...
Short-Term or PayDay Loans
Please feel free to use this article for your newsletter, ezine, or web site, in its entirety including the resource box. Please notify me of publication by sending a website link or a copy of your ezine when published mailto:cigllc@yahoo.com....
Take a look through my eyes...at your business!
Everyone will see and have a different perception of your business to a point and although, like the old adage goes, you can't please all the people all the time, you must strive to please as many as possible as often as you can. As your business...
 
Wholesale Buyers Versus Retail Customers

Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying.

There is only one real difference, aside that one buys at wholesale prices and the other at retail prices, and that is that wholesale buyers are looking for a selection of items to fill a space or their customers' needs, while retail buyers are looking for one item to fill a space or need. When there isn't any space that needs filling either now or in the future, the customer won't be interested in what you have for sale, which means zero sales.

Both wholesale and retail buyers are looking for things that can be either complementary or in contrast to what the are doing or they already have. It is rather a combination of the two (contrast/complementary or complementary/contrast) than a case of complementary or contrast.

Contrast/complementary means it's different to what they are doing or they have, but will fit in with other things, while complementary/contrast means it's like what they are doing or already have and yet it's different. If there is a high contrast and it doesn't fit in or if it's exactly what they have, they most likely won't buy.

There are two things you will have to do to determine if buyers are in a contrast/complementary or complementary/contrast buying situations. First of all, listen to what customers say and think about these two things: why


they are asking the question that way and where they got the idea that generated the question. This is called "listening between the lines". Often, through their questions, customers will tell you what they are looking for. In case they don't, ask them yourself. It helps you by showing interest in what they are doing and their answers will help you make your presentation. Plus, since you know that they are looking for something to fill a need or hole, it becomes much easier to relate to customers' needs.

The second way to detect their situation is to have customers talk about their favorite subject themselves. Encourage wholesale customers to talk about their shop/gallery, what they have been doing lately, etc. As for the retail customers, get them to talk about the other craft works they currently own and enjoy. Often they will talk about the things that they feel very good about. Sometimes they will talk about the things that they don't feel very good about, but they will do it as a way of saying they won't repeat that mistake.

Sales will be made when customers understand how the merchandise you are selling fits into what they are doing, planning to do, or would like to do, so apply the contrast/complementary - complementary/contrast theory to what they are contemplating buying.

About the Author

Mitech Trading is the leading source and supplier of discount merchandise, and with most of the world as their marketplace, this company provide a good opportunity for dealers to run a profitable business. For more info please visit http://www.mitechtrading.com

 

Finance - Leases-Leasing Ezine Articles
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Absolute Article Directory: Finance, Leases Leasing.
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The-Arts-Magazine.com - Leases-Leasing
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