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Is the Stock Market for you?
Many people would like to diversify their portfolios to expand their holdings. Making it big in the stock market has been a dream for many people who want to strike it rich. Many movies and books have been made portraying the ins and outs of the...
Monday Morning Mindfulness
Learn more about these topics by subscribing to "Monday Morning Mindfulness" at http://www.schrift.com/monday.htm Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine...
THAT'S ONE NEAT TRICK! TURNING COMPLAINERS INTO LOYAL CUSTOMERS
No matter what business you're in, it never fails. Every so often, you get one of those customers that seems to make an effort to find something to complain about. Maybe they're unhappy with your customer service, accuse you of selling faulty...
Your home can act as carriage for your car loans. Do you know the term for that – secured car loans.
Since the invention of the first self propelled car by Nicholas Cugnot in 1769 the world has refused to be the same again. Lighter, faster, more mileage, improved accessories, enhanced equipments – year after year car companies are putting much...
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Wholesale Buyers Versus Retail Customers
Are wholesale buyers and retail customers really different? Frankly, there are two answers to this question: yes and no. Yes, because they are different from the buyers and those selling to buyers' point of view and no, because the principles that apply are the same for both types of buying.
There is only one real difference, aside that one buys at wholesale prices and the other at retail prices, and that is that wholesale buyers are looking for a selection of items to fill a space or their customers' needs, while retail buyers are looking for one item to fill a space or need. When there isn't any space that needs filling either now or in the future, the customer won't be interested in what you have for sale, which means zero sales.
Both wholesale and retail buyers are looking for things that can be either complementary or in contrast to what the are doing or they already have. It is rather a combination of the two (contrast/complementary or complementary/contrast) than a case of complementary or contrast.
Contrast/complementary means it's different to what they are doing or they have, but will fit in with other things, while complementary/contrast means it's like what they are doing or already have and yet it's different. If there is a high contrast and it doesn't fit in or if it's exactly what they have, they most likely won't buy.
There are two things you will have to do to determine if buyers are in a contrast/complementary or complementary/contrast buying situations. First of all, listen to what customers say and think about these two things: why
they are asking the question that way and where they got the idea that generated the question. This is called "listening between the lines". Often, through their questions, customers will tell you what they are looking for. In case they don't, ask them yourself. It helps you by showing interest in what they are doing and their answers will help you make your presentation. Plus, since you know that they are looking for something to fill a need or hole, it becomes much easier to relate to customers' needs.
The second way to detect their situation is to have customers talk about their favorite subject themselves. Encourage wholesale customers to talk about their shop/gallery, what they have been doing lately, etc. As for the retail customers, get them to talk about the other craft works they currently own and enjoy. Often they will talk about the things that they feel very good about. Sometimes they will talk about the things that they don't feel very good about, but they will do it as a way of saying they won't repeat that mistake.
Sales will be made when customers understand how the merchandise you are selling fits into what they are doing, planning to do, or would like to do, so apply the contrast/complementary - complementary/contrast theory to what they are contemplating buying.
About the Author
Mitech Trading is the leading source and supplier of discount merchandise, and with most of the world as their marketplace, this company provide a good opportunity for dealers to run a profitable business. For more info please visit http://www.mitechtrading.com
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