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10 COMPELLING REASONS NOT TO DOWNSIZE
Almost daily, newspapers, business magazines, radio and television carry reports of companies, large and small, that are downsizing. Their attention is chiefly focused on the impact to the employees, as they are the ones most acutely experiencing...
Four Reasons Why Small Businesses Succeed (or Fail)
The American system of business management has been admired and emulated around the world. This system is characteristic of two traits in the American psyche: (1) enthusiasm for the future and making things better, and (2) an openness and...
Online Business Myths You Must Avoid
I am about to present to you some of the major myths, most online entrepreneurs encounter through their journey within that minefield, the online business minefield... Can YOU imagine what the average person, like you and me, face when searching...
Time Off
You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: John@TheStreetKid.com Time Off I get asked a lot...
Tips to Save on Car Insurance
NEWS RELEASE Contact: Jordan Walt, (503) 653-8287 A.I.C. Insurance Agency Offers Tips to Help You Save on Auto Insurance Milwaukie, OR 2/18/2005 – Purchasing the auto insurance that is right for you can be confusing, especially for first-time...
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You Can't Please Everyone
Are you trying to be all things to all people?
You can't do it.
If you're going to make a living on the Information Super Highway, or in any venture, you have to decide who you are.
If your potential customers don't know who you are, how do you expect them to buy from you?
You can't make a sale to everyone.
You can only sell to those who:
<> Want your product.
<> Need your product.
<> Desire your product.
You may have the ability to sell air conditioners to Eskimo's. But it's a lot easier to sell them in Florida.
Pick you're niche, dig in and stay the course.
Did you know that GM only sells their products to 2% of the American population?
Do you think they're making money?
You bet they are!
They target their market and stick with it.
Do you think M & M promotes his albums in senior centers.
Of course not?
There's a Zen story that illustates this point.
An old man and his grandson are walking
down the road with a mule loaded with their possessions.
As time goes by the young boy can't keep pace. So the old man puts him on the mule with the possessions.
A stranger mocks the two saying if the youmg boy had any respect, he'd let the old man ride.
They exchange places and come upon another stranger who says it' a shame how they're treating their mule.
Hearing this the old man takes a long pole and instructs the young man to help him carry the mule.
They reach a bridge and as they begin to cross the mule becomes agitated and everyone falls into the water.
What's the moral?
Once you've set your course, put on blinders and ear plugs and stay the course.
You can't please everyone!
Wishing You Success
About the Author
John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe mailto:ezmailer-subscribe@listbot.com Get your Free special bonus traffic generating software at: http://johncolanzi.com/free.html
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Finance - Leases-Leasing Ezine Articles |
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Leases Leasing - Money & Finance Articles |
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Finance » Leases Leasing » Absolute Article Directory |
Absolute Article Directory: Finance, Leases Leasing. |
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The-Arts-Magazine.com - Leases-Leasing |
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OmegaMotors.com - Your Money - Leases - Leasing Overview |
Blue Book retail & trade-in value reports on used vehicles. Kelley features prices on used cars, trucks, street and dirt bikes, ATVs, scooters, ... |
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