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Informative Articles

A Guide To Performance Management
Nowadays, a great significance is being given to Performance Management, as companies incorporate them in their effective management strategies. However, a lot of people find this process a complicated one, mostly because of the many...
Five Days to Better Inventory Management
The litany of headaches related to the implementation and on-going care-and-feeding of enterprise-based inventory management applications (upgrading, downtime, maintenance, hardware obsolescence, and so on) is long. These implementation issues are ...
Is Your Management Style.......Lead By Intimidation?
Is Your Management Style..Lead By Intimidation? So many women make the mistake of thinking that they have to be these big mean diva bosses, to get respect and cooperation from their staff and colleagues. They walk around the office huffing and...
Personalities and Time Management
The marketplace is swarming with topics on time management and few include personality types, which amazes me, since our personalities play a large role in time management. For example, we have disabilities, spontaneous, and so-called...
The Red Phone - Management Consulting in 30 Seconds or Less
Modern business faces complex problems; management often calls upon highly-specialized consultants to help them address these difficult problems. If you're ever called to help identify these most pressing issues, one of the easiest and quickest ways...
 
Customer Relationship Management - A Brief Look At What It Is

Small business/large business management and success is largely dependent upon customer acquisition, customer relationship enhancements, and customer retention, otherwise known as Customer Relationship Management, or CRM.

CRM is a combination of enterprise strategies, business processes and information technologies that are used to learn about customers' needs and behaviors in order to develop stronger relationships with them.

In the not-too-far past, CRM mainly consisted of a roll-a-deck index file and a telephone and answer machine. An enhanced CRM system would have included an Excel spreadsheet.

Today the Net offers businesses many software applications that simplifies and speeds up the 3 cornered processes of customer acquisition, relationship enhancements and retention. CRM software systems streamline CRM at each phase.

CRM systems generally consist of a contact manager program, snail mail and/or email marketing campaigns, a sales tracking program, and a voice mail system or a multi-media contact center.

On the downside, CRM systems are only as good as the information it contains. The old programmer's motto "garbage in, garbage out" applies to CRM data quality.

One of the most common reasons cited for high failure rate of CRM systems is poor data quality, but this is easily avoided.

Make rules for creating new profiles. Double check data entries so that duplicates are avoided, email addresses are


correct and that the data is inputted completely and correctly and isn't out of date. Re-establish customer contact if their info isn't correct or complete or is out of date....the extra contact can't hurt and will make them feel special.

All aspects of CRM are now available on the Net. Some big name packaged CRM systems are ACT!, Goldmine, and Epiphany. You can do a Google search for more packaged CRM systems.

If you are looking for free CRM software, try Open Office, a free replacement for MS-Office with some enhancements. Or go to FreeCRM.com .

Packaged CRM systems or free systems might meet the needs of a small business, but large businesses generally require a custom-built, integrated CRM system.

What will using CRM do for your business? Besides streamlining all the functions of running a business and saving tons of time, basically, it will make your customers feel special by understanding their needs and fulfilling those needs in a personal manner, which will keep them coming back for more.

Your alternative? Don't use CRM and lose 50% of your customers every 5 years. Can you afford to do that?

About the author:

Cynthia Macy has been a self-employed entrepreneur/consultant for 26 years and has found the software CRM systems to be time-saving and labor-saving and money-enhancing.

To learn more about CRM, please visit: http://www.featureblog.com/blogs/customerrelationshipmanagementsi te/

 

About Management - business management - people management - and more
THE starting place for exploring MANAGEMENT; helping new managers get started and experienced managers get better.
management.about.com
 
Management - Wikipedia, the free encyclopedia
The phrase "management is what managers do" occurs widely, suggesting the difficulty of ... The management of a large organisation may have three levels: ...
en.wikipedia.org
 
Free Management Library
Quality Management · Research Methods · Risk Management · Sales · Social Entrepreneurship · Staffing · Starting an Organization · Strategic Planning ...
www.managementhelp.org
 
Welcome to the American Management Association
Helping business professionals learn practical management skills and the best practices of world class organization.
www.amanet.org
 
Project Management Institute (PMI) - The largest project ...
The organization of choice for project management professionalism. PMI establishes Project Management standards, provides seminars, educational programs and ...
www.pmi.org
 
IT Project Management and IT Service Management Ideas and Analysis ...
Datamation provides ideas and analysis for IT managers, featuring case studies and trend spotting reports on IT project and service management issues.
itmanagement.earthweb.com
 
Management
International review on management research. Peer-reviewed, occasional. Ejournal, with tables of content, abstracts and full articles available on-line.
www.dmsp.dauphine.fr
 
Society for Human Resource Management
Advances the human resource profession to ensure that HR is recognized as an essential partner in developing and executing organizational strategy.
www.shrm.org
 
FEMA | Federal Emergency Management Agency
Agency of the US government tasked with Disaster Mitigation, Preparedness, Response & Recovery planning.
www.fema.gov
 
FT.com / Business Life
Account Manager. Recruiter: Financial Times. Part Qualified Management Accountant. Recruiter: Robert Half Finance & Accounting ...
www.ft.com
 
Small Business Management: Advice and Guides
Online guide to small business management. Find articles, advice and how-to guides.
www.entrepreneur.com
 
Academy of Management Online
Academy of Management: This is the official web site of the Academy of Management, with information on membership, journals, list servers, web sites, ...
www.aomonline.org
 
Business Management, Leadership and Decision Making Strategies and ...
Provides business management articles, webcasts, online learning, and books as well as conferences focused on leadership and decision making.
www.bettermanagement.com
 
Object Management Group
Distributed object computing industry standards group founded in 1989. Defined standards include CORBA and IIOP.
www.omg.org
 
Management Reading | Global Executive | Business | Economist.com
The one management thinker every educated person should read Nov 17th 2005 ... The story of Emerson's successful management process is fascinating. ...
www.economist.com
 
Emerald: Home
Publisher of journals in management and library and information services, engineering, applied science and technology.
www.emeraldinsight.com
 
Yale School of Management
The mission of the Yale School of Management is to educate global leaders for business and society. We pride ourselves in providing a hard-edged business ...
mba.yale.edu
 
US Office of Personnel Management
Official Federal Government site listing positions nationwide for special agent, federal police officers and related jobs.
www.usajobs.opm.gov
 
Waste Management
Waste Management is the #1 Residential and Commercial Trash Service Provider.
www.wm.com
 
US Office of Personnel Management
Includes federal jobs listings, upcoming events, numerous humans resources reports, news releases and additional official information.
www.opm.gov
 
 

 
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