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Are You Wasting Your Marketing Dollars?
I was horrified. I had just spent $400 on advertising -- advertising that only yielded $100 in sales. Desperate to make up my losses, and not knowing which of my three ad campaigns actually produced the sales, I made a guess. I figured that...

Can You Really Become a Marketing "Genius"?
Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple...

Cost Effective Marketing For Your Online Business
First, I want to debunk the myth that you can't afford to advertise your business because it is too expensive. Advertising can become expensive if you let it, but there are many alternative ways to advertise your business without "breaking the bank"...

Irresistible Click-Me Tools for Marketing
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Mobile Marketing A New Age Strategy
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3 Simple Marketing Strategies

3 SIMPLE MARKETING STRATEGIES
Copyright 2002 Bob Leduc

These 3 simple marketing strategies work for any business.
You can implement them quickly and produce immediate
results. They won't cost you much money. And the sales
growth they generate continues as long as you continue
using them.

1. CREATE A SPECIAL COMBINATION OFFER

Combine several of your products or services into a Special
Combination Package with a price lower than the total cost
of buying each item separately. Promote it as a Special
Offer for a limited time. When you pass the expiration
date, replace it with another Special Combination Offer
using a different selection of products or services.

Special Combination Offers increase your total sales by
motivating hesitant customers to buy now so they can get
your "good deal". Special Combination Offers also increase
the size of your average sale. And bigger average sales
generate more total profit for you.

TIP: After you develop 3 or 4 different combinations you
can continuously recycle through the same series of offers.
This enables you to continue promoting Special Combination
Offers without taking the time to create new ones.

2. SINGLE OUT A SMALL CUSTOMER SEGMENT

Look for a narrowly defined niche within your targeted
market. Identify a specific group of potential customers
with a strong need (or desire) for the benefits provided by
your product or service.

Create a special version of your advertising catering to
the specific concerns and needs of prospects in this new
market. Customize your sales message so each prospect
perceives your product or service as the perfect solution
to their unique needs.

For example, one person selling a lead service to small
businesses noticed that many of her clients were network
marketers or real estate agents. She created a customized
web site for each of these 2 niche markets. The sites
looked similar. But the content was different. A visitor to
either site could assume the lead service applied
exclusively to their industry.

BONUS: A highly defined, small niche market also insulates
you from competition. Other small businesses are likely to
overlook it. And large businesses completely ignore small
market segments.

3. ESTABLISH A SUBTLE REFERRAL PROGRAM

Referrals from customers are


easier to sell than cold
prospects. And they don't cost you anything. It's too bad
you get so few of them.

You can generate a continuous flow of referrals with a
simple but subtle Customer Survey. Send it to your
customers by postal mail, email, fax or post it on your web
site. The survey I use asks only 3 questions:

1. What did you like best about our (product or service)?

2. What can we do to improve the value of our (product or
service) for you?

3. Who else do you know that wants to (state the benefit
provided by your product or service)?

The first 2 questions focus attention on the benefits you
provide. Your customers are more likely to volunteer
referrals at the 3rd question when they are already
thinking about the value of those benefits.

BONUS: You also gain something from the answers you get to
the first 2 questions. The first question often generates a
response you can use as a testimonial (with your customer's
permission). The second question may provide an early
warning of a problem you need to correct ...or it may alert
you to an opportunity you can exploit.

Select one of these simple marketing strategies and start
using it in your business. It won't take much time or
effort and you'll see results almost immediately. Then
repeat the process with each of the other 2 strategies
until all 3 are part of your marketing system. You'll enjoy
a permanent increase in your sales volume for a very small
increase in your expenses.

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc is a Sales Consultant with 30 years experience in
building successful businesses. He just released a revised
and completely updated New Edition of his manual, "How To
Build Your Small Business Fast With Simple Postcards", and
several other publications to help small businesses grow
and prosper. Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 after 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 

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