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Keyword Writing: Internet Marketing That Works
Many clients of Sidhe Communications, http://www.sidhecommunications.com want to know how to increase web traffic. I tell my clients they probably want to increase the number of qualified leads from their web site, not just increase site traffic. As...
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We all know the value of writing articles for promoting your website or online store. However, writing articles to promote your old-fashioned, traditional brick and mortar business has been around forever. Contact your local newspapers, and...
Marketing Your Voiceover Business Online
The Voice-Over Revolution The Internet is revolutionizing the voice-over business. Today quality remote recording of voiceovers can be done virtually anywhere. With a PC, mic, and Internet connection, almost anyone can set up shop as a voice...
The Correct Approach To Online Marketing
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that...
The Fifth Law of Gravitational Marketing for Small Businesses: The One Thing That Must Be Present In All Of Your Communication.
When someone is shopping for your product or service today, they have 1000 options. All the other competitors in town plus all the options online. With so many options, why in the world would a customer choose you? 99% of all small...
 
12 Thoughts for Marketing: The Condensed Version

1. The Power of Words..

One and Two Word Headlines are real Attention
Grabbers! Remember that your HEADLINE is the most
important part of your ad.

Use Power Words - For a reference list of the Best
Power Words check <
http://www.MakingProfit.com/powerwords.html>

What, Where, Why, Who or How - One of the quickest
ways to grab attention, is to pose a question to
your readers they can't help but answering.

Use Facts - Although "Power" words are great eye
catchers and help the flow of your copy, nothing
beats providing facts and product details. Try
"Dramatizing" your facts or use "Human Interest"
Facts.

Use Adjectives and Adverbs. If you are a writer or
have ever studied writing, I'm sure that your
instructors burned into your mind, the fact that
you need to minimize the use of adjectives and
adverbs. Well, I'm here to tell you that they are
wrong...well at least in the copywriting arena that
is.

Write, re-write and re-write and re-write and re-
write again...

2. Testimonials:

Show you prospect how your product has helped
others.

One Testimonial is Worth a Thousand Words.

3. Make it convenient to do business with you:

No Obligation Inquiries - Many consumers are wary
of being harassed by salespeople. Put their mind at
ease. Let them know that they won't have to fight
off salesperson after salesperson.
Customer Service - Many consumers prefer the icing
to the cake. They want to be catered to no matter
what the cost. If you can offer great service with
low cost, you may have the winner you're looking
for.

4. Know your target market and what they really want:

Test the product market before I picked my product.
It's down right amazing how many companies decide
on the product they know if there is actually a
market for it..

Specific Targeting - Keep your advertising focused.
The wider your scope, the easier it gets to lose
your reader. Write copy that coincides with current
attitudes in your target group.

Use Laser-Like Alignment - The most successful
copywriters know that they must keep their
copywriting aligned with the market niche.

5. What to say....What to say:

Tell Them What You Do, not how you do it! What they
really want to know about is the end result.

Tell Them What They Know - Another way to get your
reader interested is to state a negative fact that
your reader already knows, and offer a solution.

Find the Good in Everything - Rather than try to
hide negative sides to your product, try making
them known with a positive twist.

6. How can I get them to buy?

Use "special" benefits to make your product more
attractive.

Offer Insider Information - People like to think
they are getting something Exclusive or Special.

Use "Reward" and "Introduction" techniques.
"Because you are a valued customer" or
"Introducing" a new product.

Give a good reason for your price - Whether your
price is higher or lower, explain why. Help the
reader justify the purchase.

Overcome any objections the buyer may have. You must
be able to convince even


the most hardened skeptics.

7. How can I get them to buy NOW?

Use Time Frames - Whenever it is possible initiate
a time frame. One of the best motivators in ad copy
is the time frame or better put the "Time Limit".

Fear makes a great motivator. Fear of missing a
great deal or fear of what can happen without your
product.

Motivate you reader to buy NOW. Make your product
so attractive that your reader has no choice but to
buy.

Make Your Offer Irresistible - All good copywriters
will tell you, the secret to great copy is to make
it impossible to say "No"!

8. How Can I Relate Better to the Reader?

Ad copy must relate and communicate like average
people.

Be Personal - Address you reader in the first
person. In many situations the "human touch" is a
great benefit as well.

Be Sincere - People can spot phonies and phony copy
just as easy.

Flattery Will Get You Everywhere - Vanity will
serve its purpose, as long as you don't overdo it.

Speak to the Reader, not at the Reader

Appeal to the reader's emotions and instincts.

Capture and keep the reader's interest.

Appeal to the reader's ego and self-interest.

Make your reader believe in you.

Research - Know your product and know your
audience!

9. Prove It!

Show the facts and proof of your claims.

Showcase Your Guarantee - With the overwhelming
abundance of Internet and Mail Fraud plaguing us,
people need a guarantee. Put your prospect at ease.
Clearly emphasize guarantees, no obligation
inquiries and customer service. The bigger and
longer, the better.

10. Ok, they bought, now what?

Don't make the mistake of relying on one product or
product line. You sales and marketing approach
should be able to easily lead into back-end offers.

11. Well, my ad has been running a while now...

If it's not broken....Don't Fix It! That's not to
say that you shouldn't test new marketing ideas,
but never drop a winner.

Emulate other successful (but not over used) ad
copy structures.

12. Are you Dedicated?

Work, Patience and Sacrifice. Lets face it, if it
were easy, everybody would succeed. To succeed you
must dedicate yourself to doing what needs done not
working on the clock. You must have the patience
and persistence to tough out the hard times, and oh
yes, there are hard times. Be prepared to sacrifice
your time and too often your social and personal
life in the pursuit of success. Nobody said it was
an easy road to follow, and if they did.....They
were lying!

Get Things Done. Efficiency is getting the job done
right, Effectiveness is getting the right job done.

Follow Opportunity Instead of Savoring Security.
Real worth and wealth is generated from within you.
It comes from being prepared, knowing how to spot,
act upon and capitalize from opportunities.


About the Author

Wild Bill Montgomery
ATTENTION: Are You Tired Of Fooling Around Yet?
When It's Time For You To Get Down To Business,
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KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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