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El Marketing, Das Marketing, Le Marketing
While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my marketing efforts to serve these visitors effectively in their native tongue? My college age daughter studies French,...
Letterhead on Email Offers Exposure, Credibility and an Excellent Marketing Opportunity
Internet marketers are well aware of the power of signature files. All of the Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic. ...
Make Sure Your Marketing Expectations are Realistic
Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes...
Marketing Effectively to More Than One Audience
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that...
Ten Ways to MROI--Maximize the Return on Your Investment in Marketing
Permission is granted to reprint article provided bio line is kept intact. MROI means Maximizing Return on Investment. How do we do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more...
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20 Power Marketing Tips
20 Power Marketing™ Tips
Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.
Create and grant an annual award.
Send hand written congratulations and thank you notes.
Send greeting cards for some occasion other than Christmas.
Send postcards when you travel and even when you are at home.
Give a good book to special clients. Always sign it with a positive message.
Build relationships with the media before you need them.
Associate with winners - attend awards functions.
Build and maintain a database of clients, prospects, and key influencers.
Earn certifications and win awards from your associations - and tell everyone.
Ask happy customers to write testimonial letters for you.
Recruit your suppliers as marketing agents. They work for free.
Join and be active in your chamber of commerce.
Write tips sheets
for your customers.
Write and send articles to magazines and newspapers.
Send a news release to the media every three months.
Do something crazy and newsworthy at least once a year.
Send photocopies of your news coverage to your clients.
Build and maintain an informative and interesting web site.
Sponsor a cause, event, charity or community group.
Volunteer for your association, charity or community group.
©George Torok is co-author of Secrets of Power Marketing. He delivers motivational keynotes and practical workshops for corporations and associations on communication and thinking skills. He can be reached at 905-335-1997 Register for your free monthly tips at www.Torok.com
About the Author
© George Torok is coauthor of the national bestseller, Secrets of Power Marketing - Canada's first guide to personal marketing for non-marketers. To arrange for George Torok to work with your organizations visit www.Torok.com or call 800-304-1861
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