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ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct...
Is Your Marketing Working...
That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really! Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month....
Marketing A Misunderstood or Scary Product or Service
What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid? My answer is three-fold. First, focus on the SOLUTION you are...
“The 9 WORST Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online businesses. But avoiding common marketing...
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you...
 
Free Marketing Alternatives Do Exist!

Have you ever wanted to find a low cost alternative to marketing your
company? Have you wanted to promote your business to thousands of
people, outside of your local area, but couldn't afford the cost?
Did you ever wish you could spread the word about a fabulous small
business that you frequently use? Then you are going to love this co-
op marketing idea.

Simply put, you join groups that agree to help market each other's
materials, free of charge. There are several groups set up online for
this very purpose, The Mom Pack, Mommy Mailers, DM Packs, and Tracy
Packs.

Basically what happens is you send a notice to the online listserv
that you are willing to accept promotional materials in exchange for
distribution of your materials by the person who sends you his or her
materials. Promotional materials can be anything that has your
company contact information. Such as:

 business cards
 flyers
 discount coupons
 buy one get one free coupons
 pens
 pencils
 notepads
 samples of your products
 free one hour consultations
 free one-time service
 contest announcements
 magnets
 bookmarks
 gimmicks with your promo info

Once you receive the promotional materials from others, simply place
them in clear bags and seal by stapling or tying with a nice ribbon.
You can even add a nice label on the front of the packet, describing
the group that you are promoting. Each of the above groups have nice
logos that you are free to use when promoting the packs within their
group.

Once the packets are put together you can distribute the packets
throughout your area. In return, those who have received your
information will distribute their packets throughout their local
areas.

Distribution of packets can be as follows:
 Sent out with customer orders
 Local Family Support Center (such as those found on a military air=

base)
 Moms and Tots Groups
 Church Functions
 Day Care Providers
 Chamber of Commerce Members
 Parent/ Teacher Associations
 Craft shows
 Home Party Businesses (at the shows)'
 Doctors offices - especially OB/GYN
 Media Outlets with Press Releases
 Enter a parade. Prepare a float for your business and have your
kids and their friends pass out packs to the on-lookers, while you
advertise and drive your float in the parade.
 Wherever you put up or hand out your flyers and information

If you choose to deliver the packets to an organization, it is always
best to speak to someone ahead of time and get their permission to
leave the packets.

Start with the first person you see, as they have more time to listen
to your idea and will be able to help you pitch the idea to their
boss. If the person in charge is unavailable to meet with you, leave
a sample packet and a promotional letter for his or her review, then
make an appointment to meet and discuss the benefits these packets



have for their customers or clients.

But if the person in charge can spare a few moments to meet with you,
simply introduce yourself and your business. Then state, "I am a
member of a National Mothers Group that distributes promotional
packs, for FREE, to local area moms and dads. Would you be interested
in offering our packets, free of charge, to your clients (or
customers)?"

While you are speaking with this person, hold your best packet in
your hand, dangling it ever so carefully in front of the person you
are speaking with. Do not hand the packet to this person right away
as you want her to be curious about contents of that packet. Also, by
holding onto the packet, you are keeping her interest a bit longer.
Once she asks to see the packet however, hand it over.
As she looks over the packet, say, "We try to include at least one
sample or treat in each pack so that the packet is not just paper.
The average packet has a minimum of one sample, but we strive to have
at least three samples in each packet. (If you find that you do not
have enough samples for one location, fill half the samples with hard
candies and the other half with sample products.)

Once you have explained the contents of the packets and their purpose
(savings and samples), offer to bring in a display that can be placed
on a counter, the edge of a desk, or by the front door. The display
can simply be an old shoebox decorated with nice wrapping paper and
the logo of the group that you are helping to promote. The front of
the display can simply say, "FREE. TAKE ONE." It can also have a
second title tag that says, "Great discounts and samples for
parents."

Once you get the okay to leave the packets, ask how many are needed,
what is the best time to distribute the packets, and how often you
can return with more packets. Finally, ask if she knows of any other
programs or organizations that would benefit from the packets. (You
want to ask for references whether she says yes or no to leaving the
packets.)

On a final note, always work in what you do for a living and what
product or service you are selling. You just never know when self-
promotion can lead to something better. For instance, if you were
Tracy of Tracy Trends, you could say, "I wrote a great book about
potty training, which I have included information on, in this packet,
everything else is from different businesses in our groups."

In closing, you will have a better chance of getting a "yes" because
you are promoting a NATIONAL GROUP, not just your individual
business, and you are offering something of value… samples,
discounts, and an extra perk for visiting that company or
organization.

About the Author

Tracey Foote lives with her three young children, is an author of
three potty training books, runs an internet gift shop and loves to
travel (especially to Latin America). http://tracytrends.com

Alyice Edrich is a copy and freelance writer, discount
telecommunications agent, and Editor-in-Chief for The Dabbling
Mum.com - - An Online Magazine for BUSY Parents.
http://thedabblingmum.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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