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Are You Using a Chess or Checkers Small Business Marketing Strategy?
Until the day I learned to play chess I loved playing checkers. Both games require a strategy that maximizes a player’s ability to capture her opponents pieces without first losing her own. Checkers was fun. But the complexities of chess lead to...
Email Marketing Lesson: Did Your Email Message Grab My Attention?
I have an interesting morning work routine. It's sort of like a game really. I call it - "which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?" or Did Your Email Message Grab My...
Internet Marketing for Dummies!
There are many people every day jumping into the online world. With more and more people using the internet the floodgates of internet users are opening wider everyday. But how, as a home business owner, can you expect to compete with the “big...
Marketing Techniques... What Works & What Doesn't for the PC Repair Business
I have been involved with computers for many years. I have a PC repair, troubleshooting, and networking background. So, when I wanted to start my own PC Repair business, I thought, "How hard could it be? You just hang a shingle, design a website and...
News Search Is Influencing Internet Marketing
The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies...
 
3 Powerful Concepts That Climb Marketing Mountains

You have probably heard many times how you should offer
free reports. Like many of us, the idea of putting in work
to give something away may have gone through you
transparent. (Right in your mind's ear and out the other :>)

So, if you passed over this idea before, you are not alone.
However, I am here to tell you to reconsider it and for
good reason. Why? Because this is one idea that is doable
from any level. And, it still works and always will.

It can get your marketing off the ground without much if
any costs. It can literally be your marketing vehicle to
gain exposure, build a email list and even crank in
affiliate commissions along the way.

This is not just another gorilla marketing tactic for folks
who can't afford to advertise. Not at all. It's way more
than that. Top marketers still use free reports as a
legitimate marketing tool.

Why? Because they can penetrate a valuable message
almost instantly with the least amount of marketing friction.

In this article you will discover why Free, Branding and
Viral are 3 powerful concepts that hold a strong place in
online marketing. You can get in on it now and climb some
marketing mountains - here's how.

"Free" speaks for itself. It can cheapify or gratify
depending on how you present it. There are many ways to add
value to make people want what you will give them. Offer
useful information to a targeted group and they'll eat it
out of your hands.

"Viral Marketing" is a coined term in Internet marketing
which indicates a passing from one to another - like a
virus.

"Branding" is the key to viral marketing. This is a form of
personalization that can be passed along from marketer to
recipient. Then the recipient can also pass it along as a
marketer to his recipients, and so on.

This forms an ongoing cycle that carries with it an
incentive to keep the distribution in motion. Your
personalization can travel along by literally hundreds,
even thousands carrying links leading back to
you and the products you represent.

Sound complicated? - It's not!

So,


how does this viral marketing information get into so
many hands? Again, it's the incentive that everyone
involved can achieve something. This propels the
viral distribution. And it's all possible because of
branding!

Hot Tip: Think of it this way.

How many thousands of people do you think are interested in
buying a popular ebook or piece of software that you
already own?

What you should do then is create a free special report
teaching something useful about the product. Show them a few
of it's many benefits before they buy it and they may just
decide to buy it through your affiliate link.

That's the power of the 3 concepts and it works like a charm
everyday on the Internet. Please don't over look this very
important point.

So, what's in branding reports for you?

Great question - let's go over it.

For example:

* In return for joining your email list, you can use free
branded reports offering them to your signups.

* You can let others a give them away adding useful
content to their websites or even as an added bonus with
products that you sell.

* You make affiliate commissions when someone buys from
your branded links inside the report(s).

And, even if you are branding someone else's report,
there's about zero work involved and you can still benefit
as if it's your own.

By giving away free reports, you can dramatically build
your email list and boost affiliate commissions. The more
viral reports you use in your marketing, the more it
will increase your opportunities.

So, remember to offer several Free Branded Viral Reports
and let the multiplicity of the Internet work for you!

By Michael Nicholas
(c) 2005

About the Author

Michael Nicholas is the author of, Order Button Triggers.
His ground breaking ebook focuses on how to get prospects to
click the order button to buy. Featuring over 30 years of
Internet marketing experience combined, Michael brought in
top marketers to tell how they do it. Click for FREE info==
==> http://www.orderbuttontriggers.com/special-report.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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