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Creating Multiple Streams of Affiliate Marketing Income Online
Have you ever heard or read the phrase "multiple streams of income" before? Do you know what this phrase means? For many businessmen, creating multiple streams of income online or offline is one way of securing themselves as well as...
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4 Dynamic Marketing Tactics

4 Dynamic Marketing Tactics
Copyright 2005 Bob Leduc
http://BobLeduc.com

Some of the simplest marketing tactics often produce the
most profitable results. Here are 4 examples that have
proven highly effective for any business.

1. Focus on Your Best Prospects

Imagine how profitable your business would be if more of
your new customers were like the best customers you have
now. Here's how you can make that happen...

Take some time to analyze your current customers to
determine what key traits they share - and why those traits
make them ideal customers for you. Then revise your sales
message to appeal specifically to them.

This will increase both the number of new sales you get and
the profitability of each new customer.

2. Pile on the Benefits

Customers usually buy something to save time or to save
money. Offer them an opportunity to do both and you will
boost your sales. But offer them multiple opportunities to
do both and you will cause your sales to soar dramatically.

For example, structure your sales message to stress both the
time saving and money saving benefits of your product or
service. Then include a discount price offer if they buy
before a certain deadline (more money saved). Finally,
figure out how you can deliver all or some of what they are
buying immediately (more time saved).

Tip: If you cannot deliver all or part of your product
immediately, add something to the purchase that you can
deliver immediately. It can be as simple as a series of
helpful tips related to your product posted on your web site
...but available only to new customers.

3. Make Buying Easy

Make it easy for potential customers to buy from you and
more will buy. Look for ways you can make your buying
process easier - and faster.

For example, design your selling procedure so prospects do
not have to make unnecessary decisions. Every decision they
have to make interrupts the buying process ...and diverts
their attention away from completing the


sale.

Tip: Don't ask for unnecessary information during the
ordering process. Instead, follow up after the sale with a
personalized "thank you" message - and include a brief
request for the information.

4. Follow Up - Again and Again

Selling is not a one step process. Most people do not buy
something the first time the see or hear about it. You can
salvage many of these potential customers with an effective
follow up system.

Your follow up can be as simple as contacting these
prospects periodically with a new offer. Or, better yet,
follow up periodically with some useful information ...and
don't charge them for it. You'll build a supportive
relationship that gains their trust - and eventually the
sale.

Tip: Make sure you have a way to get the email addresses of
visitors to your web site. You need it to follow up with
them. For example, offer them a complimentary special report
or other useful information ...delivered only by email.

Each of these 4 dynamic marketing tactics provides a simple
way for you to boost your sales and profits quickly. They
are simple to use, highly effective and require very little
if any new expense.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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