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Be inspired and take your marketing to another level
You can't change the direction the wind blows but you can adjust the sails: be inspired and take your marketing to another level: http://metamorphosis.0catch.com About the Author Certified "Guerrilla Marketing" professional, affiliated with...
Dramatically Improve Your Marketing Results With These 6 Simple Steps
What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year. Well, there are. (1) Review your past marketing activities...
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* Want to get more signups for your newsletter, ezine, downline club, optin list? * Want to make more sales for that special product or service you are offering or, get more paying members for that new program you just joined? Write an...
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is... A well targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution...
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It’s a sunny morning and you’re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet. You take a sip of new blend coffee...
 
Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"

If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if the revenue generated from that marketing is $1010 you have actually just lost $10 by not doing it.

Most times the margin is not that slim. We generally bring in around 10 times what we spend in any given week. That means for every $1000 we spend on marketing we bring in $10,000. If we decided that we were only going to spend half of what we were normally spending we would automatically save half of our budget. That is great but we would likely lose up to half of our weekly sales income. In trying to save half our budget we actually lost 9 times that amount.

It all comes back to your Return On Investment. That’s the ROI I am always talking about. If you only make what you spend on your marketing it is not doing its job. The money that you spend on your marketing is your investment. The money you bring in on sales is the Return On that Investment. That is why your ROI is the most important statistic to consider when trying to divide up your marketing budget. Putting more money into a marketing strategy that has a higher ROI doesn’t cost you more money, it makes you more money. Saving money by lowering your marketing budget doesn’t sound so enticing when you think about it that way. Unfortunately many businesses cut their marketing budget first when trying to stay afloat during slow periods. They are actually hastening their downfall.

You have heard it time and time again, "It takes money to make money." It is as true today as it ever has been. You have a good product or service, you run your business well, the only thing that you need is good marketing and that will eventually pay for itself.

Perhaps by now you are convinced that you need to spend some money on promoting your business.

Maybe you are still stopped by the big question, "How?" What do you really need to know, and how can you actually make it work?

Let’s start with the "Basic Principles" of promotion.

What is Promotion?

Promotion is making something known and well thought of.

Why do you promote?

The purpose of promotion is to bring in more business and enlarge your customer base. Always try to bring in as much business as you can. It sounds like an obvious thing to say but many


people still don’t follow this rule. Don’t assume any number of new customers will be too much for you to handle. If you have that much business you can always bring on temporary or temp-to-permanent staff to handle the work load.

How do you promote?

There are more ways than you would ever think. Have you ever heard someone say, "I never promote and I am always busy" OR "I don’t have to promote, all my business comes from word-of-mouth"? They may not be aware of how they’re doing it, but I promise you they are promoting somewhere. Maybe they just go around telling everyone they talk to, that they don’t promote. (Sound funny? It’s still promoting.) Maybe their canary yellow window ledge with the bright red apples on the shelf behind it attracts so much attention that they don’t need to do anything else. Well here are some ideas you can do "knowingly" to drive in the business.

Every action that every member of your staff engages in is promotion. Whether good or bad every action is giving someone an impression of how your company is or does business. Here are a few examples.

a) Greeting your customers with a smile is a great place to start.

b) Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

c) A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.

d) Always keep updated brochures or catalogs in your reception area for people to see and take with them.

d) If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.

I suggest you sit down and write out all the things that your company actually does to promote using the above definition. Sit down with your staff and do a pow wow. Not only will it bring you all closer together and going for the same goal, it will open your eyes as to all the ways you can make your business well thought of.

Every little detail counts. Thanks for reading and good luck.


About the Author

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets with others. For more free marketing advice, visit her website at www.postcardmania.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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