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10 Steps to Getting Paid for Your Marketing Materials
How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of...
7 Top Marketing Tips To Put You Ahead Of The Game
1. Publish an ezine. You'll be able to capture more sales, increase your traffic, and cash in by selling ad space to your visitors and subscribers. Publishing an ezine can also open up more joint venture opportunities for you. For...
Easy Marketing Communications Planning Steps
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that? For those of you with marketing communications anxiety, here’s a...
Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter
They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. What is it? It's...
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Joint venture...
 
5 Key Marketing Questions

5 KEY MARKETING QUESTIONS
Copyright 2003 Bob Leduc

When you know the answers to these 5 key marketing
questions, you can create effective web pages, sales letters
and other sales generating communications. The answers to
these 5 questions reveal how you can get your prospect's
attention and motivate them to take the action you want.

1. WHO DO I WANT TO REACH?

Describe detailed characteristics of your ideal prospect. Be
very specific.

Once you clearly define the characteristics your ideal
prospect you can develop a powerful sales message appealing
directly to their unique interests and needs. Prospects are
more likely to respond when they feel you are talking
directly to them about their individual needs.

2. WHAT ACTION DO I WANT TO GENERATE?

Decide in advance what action you are trying to stimulate.
Do you want to get inquiries for your product or service? Do
you want to produce sales directly from your promotion? Or
do you want to build a list of qualified prospects willing
to receive frequent offers from you?

You can develop an effective promotion in a short time when
you have a clear understanding of the action you are trying
to generate.

3. WHAT IS MY COMPETITIVE ADVANTAGE?

Identify why prospects should do business with you instead
of with a competitor selling a similar product or service.
For example, do you provide faster results, easier
procedures, personal attention or a better guarantee? If you
cannot think of a reason - create one. Add something to your
business you are not already doing.

Your competitive advantage can be responsible for fifty
percent or more of your sales. Make sure you have one - and
don't lose it. Keep checking on your competition and make
any changes necessary to keep your competitive advantage.

4. HOW WILL I PROVE MY CLAIMS?

Don't expect prospects to believe what you say. Make sure
you provide proof of any claim you make.

For example, collect and use testimonials from satisfied
customers.


Provide research data supporting your claims. Get
endorsements from experts your prospects are likely to
recognize.

5. HOW WILL I CREATE URGENCY?

Most prospects do not respond the first time they see your
promotion. Instead, they delay making any response - then
often forget about you.

You can convert many of these procrastinators into buyers by
giving them a compelling reason to respond immediately. For
example, give them a special price if they order now - or
include a valuable bonus if they order by a specific
deadline.

TIP: Develop a series of 4 or 5 different special offers.
Use them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to create urgency using special
offers without taking time to create new ones.

You need to answer to these 5 key marketing questions before
you can create a motivating web page, sales letter or other
sales generating communication. The answers to these 5
questions will reveal how you can get your prospect's
attention and stimulate them to take the action you want.

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV


About the Author

Bob Leduc spent 20 years helping businesses just like yours
find new customers and increase sales. He just released a
New Edition of his manual, How To Build Your Small Business
Fast With Simple Postcards and several other publications to
help small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
Phone: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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