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Bedroom Marketing
Bedroom Marketing Tips Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same...
Frodo's Journey: What It Can Teach You About Marketing Your Small Business
Just recently, I took a break and caught "The Return of the King" at the movie theater. At the same time, I was pondering a topic for this article. As often happens, the themes and timing converged. Here are 10 things you can learn about...
Letterhead on Email Offers Exposure, Credibility and an Excellent Marketing Opportunity
Internet marketers are well aware of the power of signature files. All of the Internet gurus recommend them as a fundamental tool to online marketing. Many, many sales are generated every day because of them. They are easy, simple and automatic. ...
Search Engine Marketing - John Alexander Interviews SEO author Susan O'Neil about the early days.
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates...
"The BLACK HOLE Of Internet Marketing"
You can’t wait to get up in the morning to get on the computer. You devour ezines. You can’t learn enough in a day. When you’re not on the computer, your mind is composing headlines and ad copy; material for articles. Each evening you reluctantly...
 
7 Tips for Successful Postcard Marketing

7 Tips for Successful Postcard Marketing
Copyright 2005 Bob Leduc
http://BobLeduc.com

Simple low-cost postcards have become a valuable business
tool for modern marketers. They can produce a surge of
traffic to your web site or a flood of high-quality sales
leads.

The following 7 tips will help you get the maximum response
from postcards at the lowest cost.

Tip 1: Focus on the Mailing List

Make sure your postcards go to prospects likely to be
interested in your offer ...and who also have a proven
history of acting on offers that interest them.

For example, send them to customers of non-competing
businesses that sell to your targeted market, subscribers to
publications read by prospects in your targeted market or to
prospects who previously requested information about
products or services similar to those you offer.

You can get all of these lists from most mailing list
brokers.

Tip 2: Be a Friend

Set up your postcard to look at first glance like a message
from a friend instead of like a magazine ad printed on a
postcard. It will boost the number of replies you get.

A postcard that looks like a friendly message produces a
pleasant emotional reaction from readers instead of the
harsh emotional reaction most people have to advertising.

Tip 3: Ditch the Sales Pitch

Don't try to close sales directly from your postcard. You
don't have enough space to provide all the information most
prospects need to make a buying decision. Instead, use your
postcard to generate sales inquiries.

Begin your postcard by briefly stating the major benefit(s)
you offer. Then use the remainder of your postcard to
motivate readers to get more information from a source where
you can close sales ...such as at your web site or from a
phone number they can call.

Tip 4: Get Right to the Point

Postcards are delivered "ready to read". Take advantage of
this. Get right to the point to capture the reader's
attention immediately. This makes it difficult for prospects
to avoid reading your postcard - especially if your entire
message is brief and easy to read.

Tip 5: Go First Class

Send your postcards by First Class Mail. It costs only 23
cents in the US if


make them at least 3 1/2 by 5 inches but
not over 4 1/4 by 6 inches.

This gives you all the benefits of First Class Mail for just
a few cents more than Standard Mail ("bulk rate mail")
...and it produces a lot more replies.

Tip 6: Watch Your Timing

Send your postcards so they arrive on Tuesday or Wednesday.
The volume of mail delivered in the US on those days is
usually light and your postcards won't have to compete with
a lot of other mail delivered at the same time.

Try to avoid having your postcards delivered on Monday. It's
usually the biggest mail delivery day of the week and a very
busy day for most people.

Tip 7: Economize on Designing and Printing

Don't spend a lot to design and print your postcards. Using
an elegant layout with colorful graphics can be expensive
and it rarely improves your reply rate - unless you are
selling those services.

Simple postcards designed to look like a message from a
friend can be printed on your own computer for only 1 or 2
cents per card ...or you can have a commercial printer do
the job for as little as 4 to 7 cents per card.

The next time you want to drive a surge of traffic to your
web site or generate a flood of new sales leads - send
postcards. And be sure to follow the 7 tips revealed in this
article to get the maximum response to your postcards for the
lowest cost.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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