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A Few Thoughts On Pricing And The Roll Of Sales And Marketing
I recall addressing a sales team of mine at an off-site meeting several years ago - we sold multi-million dollar telecom infrastructure equipment. The issue of approved discounts dominated the session..."Anyone can give-away products and services."...
How Cultural Differences Affect Your Global Marketing Message
How Cultural Differences Affect Your Global Marketing Message by Ron A. Welsh Marketing across cultures worldwide is a thriving business as the world moves closer to a global economy. International companies have been marketing to countries...
Manufacturers Shift Marketing Budget Away from Tradeshows
In early Q3, TR Cutler, Inc. conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a...
Marketing Essentials -- The :15 Elevator Speech
You're at a conference. Someone steps in the elevator, notices your nametag and asks, "What do you guys do?" Quick -- what's your answer? You've got 15 seconds before the doors open. For most business owners, getting to the crux of what they really...
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage. You can be a celebrity. Try becoming a TV, movie or sports star. That’s a good start. You can become notorious. Getting arrested, or enmeshed in...
 
A New Twist on The Future of Internet Marketing

As we look forward into the new year, there is a
level of uncertainty about whether our marketing
lives will remain similar to how they are now --
or do a complete 180 and run in the opposite
direction.

How can we predict what direction marketing will
take in 2003? It's beyond my humble disposition
to make a sure claim about the future of Internet
marketing. However, with a mixture of my personal
recent discoveries and those that I've found
elsewhere, I believe I have a fairly predictable
idea.

It's not what you expect.

Are you ready?

I believe that the future of marketing is in
tangible items.

What?! How dare I make such a claim? Everything
is supposed to be automated! The man in the eBook
told me I can spend three weeks in the Bahamas,
never lift a finger the entire time, and come
home to millions in my bank account!

I know, it's a grueling concept. But hear me out.
Just when you may think you know what I'm getting
at, I'll be sure to throw another twist at you.

There are two reasons why tangible items will be
the next big boom. First, they decrease the
refund rate. With an automated system, it can't
be easier for a customer to order your product,
download it, then drop you an e-mail saying,

"Please give me a refund for XYZ. Thanks."

Goodness knows I've done it if the product didn't
deliver as promised.

After pouring your sweat and blood into the
wonderful eBook you created, how rewarding will
you find it to keep up with the ever-increasing
return rate?

On the other hand, if you ship a tangible
product, what percentage of customers want to go
stand in line at their local post office, and on
top of that, pay for shipping costs to return the
item?

Second, they increase customer loyalty. I don't
know about you, but getting a tangible product in
the mail always excites me. Lately I've found
several websites that offered to send a free tape
or CD with no shipping costs.

I've recieved a Robert Allen tape and CD, as well
as a Dan


Kennedy tape on Magnetic Marketing.

That was it. I immediately had a considerably
stronger attachment to the websites that sent me
a tangible product with real, human hands, than
those websites that offer a free eBook download
or similar.

The website that sent the Dan Kennedy tape also
sent a letter along with it. The site owner made
sure I knew that if I ever wanted discounted Dan
Kennedy products, I should visit www.xyz.com.

Any ideas on the first place I'll turn to when I
want a discounted Dan Kennedy product?

You got it.

Here's the twist.

Instant gratification prevails on the Internet.
People want food -- fast, so they get fast food.
They want a movie -- now, so they order one on
Pay-Per-View from their living room couch. Your
customers want what your sales letter promised --
instantly.

Is that a problem that conflicts with the concept
of tangibility? Quite the opposite. Your job is
to come up with a way to split your product in
half. One half can be an eBook, for example,
which satisfies the desire for instant
gratification. Your customer has material to keep
him or her busy until your second half arrives in
the mail.

This could be in the form of an audio tape, a CD,
a manual, a video, or any other tangible item
your creative mind might possibly dig up. Is
everyone going to start using this strategy? Half
tangible, half digital?

It's doubtful.

But if YOU want to be heads and tails over your
competitors -- while gaining priceless customer
loyalty, and a significant decrease in the refund
rates your digital-focused competition is
stressing over -- why not forget about jumping on
the bandwagon with the rest of 'em, and take the
wheel instead?

About the Author

Article by Rebekah Nahai. Get $139 of HOT-Selling
Marketing Software FR~E When You Visit
http://www.scamfreebiz.com Now! For Your FR~E
Mini-Course, "The 7 Keys to Creating an Instant
E-zine Subscriber Magnet," Send a Blank E-mail
to ametips@virtual-responders.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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