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A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Marketing, as we know...
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Why Search Engine Marketing Is Way Overblown!
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Win-Stay, Lose-Shift: A Marketing Strategy
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Picket marketing

Gerald F Kein was a hypnotist. His office was located on the second floor of a building located on a heavily traveled highway at Fort Lauderdale. He was a good hypnotist. But he wasn’t well known. He wanted to change that.

This is what he did: He paid a few aged people who had nothing better to do than play cards whole day and told them to make some picket signs and protest against hypnotism in front of his building.

A week later, the picket signs were made. And the bunch of elderly people duly came and stood wait under the building very early in the morning. They started shouting slogans and waved their picket signs that said:

* “Hypnotism is the work of the devil”
* “Hypnotism is evil”
* “Hypnotism is mind control”
* “Save our children”

As soon as the rally started, Gerald went to his office and started placing calls to the local newspapers and television stations. Within half an hour, newspapers and television stations sent over their


reporters and photographers. The TV stations featured the news story in the 9 o clock news. He also made it to his local newspaper. And his photo was published too.

All of a sudden, he became an instant celebrity in the neighbourhood. His business increased.

Action summary:

* Controversy has the potential to bring in loads of free publicity for your business.

* It’s easy to create a controversy. You don’t necessarily have to pay some one to come and start a rally. You just need to have a strong opinion and speak out about that opinion.

* But be careful, many people have been burnt before. Public opinion can sway either way. And if it sways against you, you will be in deep trouble.

About the Author

Ankesh Kothari publishes the Marketing Hotsheet 24 times a year, twice every month. Each hotsheet reveals 6 ***tried and tested*** profit making marketing tactics that you can use to build your business. http://www.MarketingHotsheet.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Advertising, Marketing, Media and PR News - Brand Republic
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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