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For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn’t about having contacts in the media. Or about writing a great press release. In the end, it’s about one thing: it’s about you. You, and the knowledge and expertise you share every day...
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Picket marketing

Gerald F Kein was a hypnotist. His office was located on the second floor of a building located on a heavily traveled highway at Fort Lauderdale. He was a good hypnotist. But he wasn’t well known. He wanted to change that.

This is what he did: He paid a few aged people who had nothing better to do than play cards whole day and told them to make some picket signs and protest against hypnotism in front of his building.

A week later, the picket signs were made. And the bunch of elderly people duly came and stood wait under the building very early in the morning. They started shouting slogans and waved their picket signs that said:

* “Hypnotism is the work of the devil”
* “Hypnotism is evil”
* “Hypnotism is mind control”
* “Save our children”

As soon as the rally started, Gerald went to his office and started placing calls to the local newspapers and television stations. Within half an hour, newspapers and television stations sent over their


reporters and photographers. The TV stations featured the news story in the 9 o clock news. He also made it to his local newspaper. And his photo was published too.

All of a sudden, he became an instant celebrity in the neighbourhood. His business increased.

Action summary:

* Controversy has the potential to bring in loads of free publicity for your business.

* It’s easy to create a controversy. You don’t necessarily have to pay some one to come and start a rally. You just need to have a strong opinion and speak out about that opinion.

* But be careful, many people have been burnt before. Public opinion can sway either way. And if it sways against you, you will be in deep trouble.

About the Author

Ankesh Kothari publishes the Marketing Hotsheet 24 times a year, twice every month. Each hotsheet reveals 6 ***tried and tested*** profit making marketing tactics that you can use to build your business. http://www.MarketingHotsheet.com

 

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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
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Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
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