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Informative Articles

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!
In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities? Here are some...
How to Easily Create An Internet Marketing Database, Software Review
How to Easily Create An Internet Marketing Database, Software Review I recently had the opportunity to review a really cool piece of software for internet marketers. It is called PromoBuddy. It is a database program that is geared toward helping...
Internet Marketing - A Maze In A Haze?
Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route......dead end. Someone sends you off down another route with a big smile on their face.......another dead end. Another route looks...
Marketing Techniques... What Works & What Doesn't for the PC Repair Business
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The 3 Easiest Ways For Newbies To Start In Affiliate Marketing
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Applying Modern Marketing Principles to Search Marketing

A brief overview of how modern marketing principles should be ingrained into a Search Engine Marketing Program. The attention to the following phases will ensure overall marketing goals are acheived and the e-customer is kept at the forefront of planning:

Situational Analysis: Begin with a comprehensive site analysis and competitive sweep. Know your industry and the online landscape.

Objectives: Work to define specific and measurable goals as they relate to both Search Engine Optimisation, and your broader internet marketing strategy.

Strategy: Define your target audience and your customer on-line buying process. Also, identify geographic and preferred search engines and directories, implement an effective link popularity strategy, and define and categorise relevant keywords and phrases, as they relate to key sections of your website.

Tools and Tactics: This is where the bulk of the ongoing work takes place. Spend a great deal of time researching relevant keywords, create informative search query specific landing pages. cleaning and optimising your website HTML including meta tags, titles and descriptions. Also, find inbound links that fit


with your business. We DO NOT subscribe to link farms and only suggest relevant and authentic inbound links.

Once your house is in order its time to invite visitors over. Subscribe and re-subscribe your URL's to search engines and search directories.

Control: How are you performing? You must be dying to know. Incorporate scheduled reports detailing results against agreed performance metrics, interpret the results and feed them back into the program.

Once one cycle has been completed, this is usually 4-6 months, start over again. This time you hit the ground running and focus on re-optimising the program and maintaining your website relevancy for both your e-customer and Search Engines.
About the Author

www.unravel.com.au help's businesses strengthen their online marketing performance by creating, managing and optimising internet marketing campaigns and online customer relationships.

Our strategies close the loop on Internet Marketing We know internet marketing is MORE THAN driving traffic to your website. We provide a progressive and logical approach to online customer acquisition, customer conversion and customer retention.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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