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Informative Articles

How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
In the following 'special article series,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in. Be sure to...
Online Marketing, Attracting The Right Kind of Attention
Attracting The Right Kind of Attention By Barrett Niehus http://www.freetrainer.com If you have spent time on the internet trying to promote your web site, you have realized that it takes a great deal of work to maintain a constant level of...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
Ten Tall Tales of Traditional Marketing # 1
You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it. ~*~*~ "Ten Tall...
The Secret To Marketing Your FSBO Home For Sale
You’re ready to put your home or land (house, townhouse, condo, apartment, farm, ranch, finished lot, raw land, etc.) on the market as a FSBO (for sale by owner). You’ve priced your property appropriately and gotten it ready to show. How are you...
 
Applying Modern Marketing Principles to Search Marketing

A brief overview of how modern marketing principles should be ingrained into a Search Engine Marketing Program. The attention to the following phases will ensure overall marketing goals are acheived and the e-customer is kept at the forefront of planning:

Situational Analysis: Begin with a comprehensive site analysis and competitive sweep. Know your industry and the online landscape.

Objectives: Work to define specific and measurable goals as they relate to both Search Engine Optimisation, and your broader internet marketing strategy.

Strategy: Define your target audience and your customer on-line buying process. Also, identify geographic and preferred search engines and directories, implement an effective link popularity strategy, and define and categorise relevant keywords and phrases, as they relate to key sections of your website.

Tools and Tactics: This is where the bulk of the ongoing work takes place. Spend a great deal of time researching relevant keywords, create informative search query specific landing pages. cleaning and optimising your website HTML including meta tags, titles and descriptions. Also, find inbound links that fit


with your business. We DO NOT subscribe to link farms and only suggest relevant and authentic inbound links.

Once your house is in order its time to invite visitors over. Subscribe and re-subscribe your URL's to search engines and search directories.

Control: How are you performing? You must be dying to know. Incorporate scheduled reports detailing results against agreed performance metrics, interpret the results and feed them back into the program.

Once one cycle has been completed, this is usually 4-6 months, start over again. This time you hit the ground running and focus on re-optimising the program and maintaining your website relevancy for both your e-customer and Search Engines.
About the Author

www.unravel.com.au help's businesses strengthen their online marketing performance by creating, managing and optimising internet marketing campaigns and online customer relationships.

Our strategies close the loop on Internet Marketing We know internet marketing is MORE THAN driving traffic to your website. We provide a progressive and logical approach to online customer acquisition, customer conversion and customer retention.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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  • you marketing minded financial planner can be an author

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