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Are You in the Marketing Big House?
Marketers Online are truly a curious bunch. Some are successful beyond belief - earning thousands seemingly at will. These guys live the dream of every aspiring Online Marketer. They are very talented promoters that use classic marketing techniques...
Click Fraud and Search Engine Marketing
Click Fraud and Search Engine Marketing Published by PPC-List.com Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found...
Five Marketing Nightmares and How to Prevent Them
Five Marketing Nightmares and How to Prevent Them by Susan Friedmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice...
Marketing Offline
Marketing offline is a great way to compliment your online
campaigns. It helps target people who otherwise might not
spot your online presence. Plus it helps you target people
who have Internet access and email when you include your
URL or web site...
Ten Ways to MROI-Maximize Return on Your Investment in Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some...
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Are You An Internet Marketing Failure?
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results.
The very nature of ecommerce allows people who have no money, inadequate knowledge, and very little if any business experience to stake their claim. Is it any wonder that most of these people never even see postive cash flow?
If I were one of these people (and I have been), I wouldn't let these "handicaps" hold me back (and I didn't).
So if you haven't exactly found the sweet spot yet, I urge you not to look upon yourself as a failure. In fact, if you haven't given up yet, you are a lot more successful than most.
You see, we've been led to believe, by people trying to sell us courses, ebooks, memberships, etc., that it's easy, that we don't need any money, special knowledge, or experience in order to quickly realize not only profits, but BIG profits. And in a way these people are actually right. But it's because of what their sales pitch doesn't tell us, that we still end up broke, frustrated, and confused.
So what do we need to know that we are not being told?
1)It takes work.
Consistent and disciplined effort is what gets results. Don't do something one time and expect riches to come knocking at your door.
2)Free isn't really free.
There are a variety of ways to promote your web site, ezine, products,
etc. that don't cost money. However, they require strategy, cleverness and consistent effort, in order to be effective. The increasingly popular, "free and easy" advertising schemes are not designed to benefit you, and they won't.
3)Persistence is the main ingredient.
You learn internet marketing like you learn anything else, by doing it. All you have to do is keep trying until you get the hang of it. This doesn't mean you keep beating a dead horse. Don't be afraid to change direction when you know something isn't a good fit.
4)You have to do your homework.
Let's face it, those in the know aren't just going to hand over all of their techniques, tricks, and secrets. And when they do finally let the cat out of the bag, the news spreads like wildfire. And when everybody starts doing the same thing it quickly loses it's potency. The good news is that there are clues everywhere as to what really works, and if you are ready to play detective, you will gradually figure out exactly what it is that you need to do. Be willing to do your research, eventually it will payoff in a big way.
In closing, I would like to offer you just three words of advice. Follow them and you are practically guaranteed success. DON'T GIVE UP!
About the Author
Tom Busch publishes The Power Player newsletter and has an internet marketing resource site with Free downloads available at http://tombusch.com
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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