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Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at...
Marketing Your Shows the 4 C's Way
Traditional marketing is changing: Customers are more sophisticated and price sensitive. They expect products and services to be delivered faster and more conveniently. And they have no qualms about switching to competitors. At the same time,...
Non-Stop Marketing Machine
What is the best way to market your company? How can you generate more sales? Use these ideas to develop your company's most effective sales tool, your web site. Company Information: Provide information about your company and products - List your...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
The Rich Jerk: a Marketing Odyssey - Part 5 - We Have Lift Off
No matter what you think about the Rich Jerk, he has ultimately done something right. You may not approve of the tactics he used. You may not have liked his ebook (although many did). You may be pissed off at him, angry, whatever, but he got you....
 
Are You Wasting Your Marketing Dollars?

I was horrified.

I had just spent $400 on advertising -- advertising that
only yielded $100 in sales.

Desperate to make up my losses, and not knowing which of
my three ad campaigns actually produced the sales, I made
a guess. I figured that most of my profits must have come
from the ad campaign that reached the largest number of
people -- in my case, an ezine with over 50000 subscribers.
So I naively shelled out another $200 for an ad - a wasted
$200, I might add, since I didn't make a single sale.

Thankfully I've learned a lot since those frustrating
days as an online business 'newbie' ... but the above
scenario isn't uncommon for beginners to the Internet
business world. We're constantly bombarded with claims
of fast, easy money - and they're hard to resist.

For example, when I first started online, I was told that
all I had to do was purchase a top sponsor ad in an ezine,
place a 'tested' and 'proven' ad ... and presto! I'd
be several thousands of dollars richer.

It didn't work. I faithfully purchased a number of ads
and followed the instructions to the letter. Hundreds
of wasted dollars later, I was completely discouraged
and almost ready to give it all up.

I'm glad I didn't. I learned that not every marketing
campaign will be successful ... unfortunately, all too
often people try an online business and give up when
they're unable to make money at it. In some cases,
sticking with it a while longer could have turned a
'failure' into a 'success'.

That doesn't mean doggedly doing exactly the same thing
over and over again, hoping to see better results. If
you do the same thing you'll get the same results.

Testing your marketing efforts is critical to your success.
And one of the simplest ways to do this is to use an ad
tracker.

Ad trackers provide you with a way to 'code' each of your
marketing campaigns. You use this special coded URL in
your ads -- and whenever a visit clicks on the URL, the
tracker records the 'hit'.

In other words, these tracking codes tell you how many hits
and unique visitors you get from each


of your advertising
campaigns. By analyzing this information, you're able to
instantly see which of your campaigns are successful -- and
which are not.

Ad trackers don't cost much at all ... yet this small
investment can yield huge returns! Two of the most popular
are:

= ROIbot, http://www.roibot.com/r_r.cgi?R46886_article -
this is the tracker I use most. It's easy to set up
and to manage, and it comes with a whole bunch of other
features including an autoresponder.

= AdTrackz, http://www.buildyourhomebiz.com/rd/adtrackz.htm .
This powerful CGI script is installed on your server,
and you only pay a one-time fee for its use (unlike
most of the others, where you pay monthly). Once set
up, it's very easy to use.

Using an ad tracker really opens your eyes. I had always
thought, 'The more people I reach, the more sales I'll make'
-- you know, the usual traffic hype that we all hear.

Instead I found out real truths about what was working for
me and what wasn't. For example, my ad tracker taught me
that it's not the size of the ezine that counts ... it's
how many people actually *read* it. It also taught me
that just because a website gets a lot of traffic, it
doesn't mean that advertising on that site will give you
*results*.

By testing everything you do, you'll get solid proof of
what doesn't work, what works well, and what can be improved.
You know which ad campaigns to continue ... and which ones
to dump for something more profitable.

So track your marketing efforts -- every single one of
them. You'll gain valuable insight about where your sales
are coming from, and be able to learn and grow from these
insights. Your bottom line will thank you!

About the Author

Angela is the editor of Online Business Basics, an
exclusive newsletter for eBusiness beginners. She offers
a 'no hype, no bull' approach to building a profitable
Internet business. Every issue is packed with helpful
tips and useful tools, specially selected to fit a
beginner's shoestring budget. Visit her online today
at http://onlinebusinessbasics.com/begin.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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