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Marketing To Forums: Part 2

Although posting on forums can be a great way to send some
free traffic wherever you want it, you have to do it
right. Otherwise, you won't get much worthwhile traffic at
all.

I've mentioned before that you should only post an
advertisement in the signature of your forum postings.
Don't make the message an advertisement.

But if your ad is in your signature, then you need to make
sure people *see* your signature. This is obvious, but
many people make it difficult to see their signature.

Typically, when you respond to a post by someone else on a
forum, the original message is, by default, included with
your response. Often, people will type their response and
leave the original message below their response.

Here's an example of what I mean.

-----
Here's a response to some message that someone else
posted.

And here's some more of my response.

> Here's the original message
> from the person who I'm responding
> to.
-----

Here's why this is important. Your signature goes all the
way at the bottom of the message. This means that it will
be below the original message that's included below your
response.

How many people that read your response will continue to
read the original message as well? Most probably won't.
This means they'll never get to the bottom of the message
where your signature is. And if that's beyond the bottom
of the screen, then your signature may as well not be
there at all.

So I recommend deleting the original message from your
responses. If you want to respond directly to something
that someone else posted, then just include the part
you're responding to *in the body* of your message. This
way, your response will appear under the original
message.

You always want your signature to appear immediately after
*your* message.

Moving on. I've also mentioned that you shouldn't
advertise off-topic products in your signature. This is
especially true if you're posting on forums related to
internet marketing.

And here's why.

Let's say you post a message on a forum about how to
improve your search engine rankings. But in your
signature, you post an ad for herbal health supplements.

Let's ignore the fact


that you're targeting the wrong
audience. There's another problem with this. A lot of
people who read your message may be looking for good
affiliate products to promote. So they might click your
link just to see if this might be a good affiliate
program.

In this case, you may be creating more competition for
yourself. You're giving people a link to an affiliate
program that's (presumably) working for you. Usually, I
would prefer to keep a good affiliate program to myself. I
don't need more people competing with me.

One last issue to think about when including links in your
signature. This complicates the picture a bit.

So far, I've been talking about how to effectively
advertise products to other people. But there's also
another good reason for including links in your signature.
You may want to advertise to search engines.

Here's what I mean by that. Whatever you post on a forum
will probably be indexed by search engines eventually. And
if there are links in your post, then the search engine
spiders will follow those links.

So your posts on forums could actually serve as incoming
links to your own web sites. If this is your purpose, then
you may want to formulate the title of your link a little
differently.

You should base your link title on keywords that are
appropriate for your web site. For example, if I'm selling
a product that cloaks affiliate links, I would probably
link to it with something like "cloak affiliate links" or
"cloaking affiliate links". And I would use the *same*
title for this link *every* time I posted it to a forum.

You can see that your approach to creating a signature for
forum posts will be different depending on what your
purpose is - to advertise to people or search engines. So
make sure you know what your purpose is, and link
accordingly.

P.S. If you missed the first article on marketing to
forums, you can read it now at
http://www.dave-brown.com/articles/forums1.html.

About the Author

Dave Brown is a self-taught marketer and software
developer. He also publishes the uncommon and uniquely
original newsletter on making the most of your life - A
Fresh Perspective. You can learn more at
http://www.dave-brown.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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