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Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them
The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and...
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads,...
Linked In: Basic Marketing Blunders
Like me, have you received email invitations like these? > I'm using LinkedIn to keep up with my professional contacts and help them with introductions. Since you are one of the people I recommend, I wanted to invite you to access my...
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at...
Niche Marketing Destroyed!
You are free to use this article in any format without restrictions except the resource-box at the end MUST be included. Please use a live link if possible :-) Also availaible in HTML at: http://www.netpreneurnow.com/articles/nichedestroyed.html...
 
Article Marketing

A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade.

Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. Well first of all it’s free, and what is more desirable than a new fresh free way to promote your website for free. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly.

Well then how can you write them effectively? Though this depends on your target audience and your personal writing style. You may prefer to write them to be factual yet boring as hell, or you could try making it interesting with a deficiency of information. The key I found after testing is to use a bit of both. Don’t make it sound to boring, and doing rant about irrelevant topics that your audience finds interesting.

Before picking your article topic, expose your target audience. In this case my target audience is webmasters, which are typically teenagers like me. If you’re having trouble determining your target audience you could take a survey on your website that gives you some information about your visitors.

Picking your article topic is crucial to how responsive your readers are to your website. For example if I wrote an article about fishing my response may be around 5% of readers in comparison to if I wrote about website marketing or development my response may be much closer to 50%. If you are wondering what I mean when I say your readers response, I mean how many of your readers decide to click on your link in the author box of your article.

So pick a topic you like and that will benefit your readers in some way, then start writing. But before you do map out your article, you should list what you plan to discuss and/or answer within your article. This will help you to avoid straying from topic and include all parts. Note: write only about something you know, or plan to


research thoroughly. If you own a website pertaining to this topic it shouldn’t be too difficult. Anyways, keep your paragraphs somewhat short, so your readers aren’t overwhelmed by all the text. I personally live with ADD and find it difficult to read long paragraphs, distractions suddenly seem more interesting.

Your article’s title is vital to the distribution of your article. Who would want to read something that sounds like its going to be boring or lacking facts? So to avoid this, use some fresh and flashy words in your title like: end-all be-all, free, secrets, reference. The list goes on but it’s your job to be original and think of your own. Though I should tell you now that the key to a good title is writing it after you finished writing your article.

Now onto the final piece of your article and the most important, your author box, aka your bio. Your bio should include only a few elements: Your name, a small description of you, and a link to your website (typically main page). I suggest you speak in third person, that way when the article is reprinted on another website the text flows better. Also try to make your bio sound as intriguing as possible.

Now that you have completed all the necessary elements of your article its time to distribute it. There would be no point in writing it if know one read it or distributed it. There are many places you can go to submit your articles for reprints, finding them is the difficult part. So I being the great person I am, compiled all these resources into one list that can be found at: http://www.webmastershed.com/articles/resources

Submit to all the resources in the link above and your inbound links will increase while also helping you build PageRank and traffic. Remember, articles take time to write and distribute, but they ultimately prove to be one of the most effective marketing tools out there that haven’t been oversaturated.

Written by: Michael McLaughlin at http://www.webmastershed.com – webmaster forum, for more articles by this author please visit: http://www.webmastershed.com/articles

About the Author


 

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Employment site for marketing and sales professionals.
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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