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9 Tips to Great Design for Your Marketing Materials
9 TIPS FOR GREAT DESIGN 1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to...
Do You Play Hit and Miss With Your Marketing?
Too many online marketers use a "hit and miss" marketing approach. By that I mean placing some ads here and there in the hopes of selling something. And it's the worst possible way to do business. Why? Because you probably *won't* do much, if any,...
How To Build Your Business With Break Even Marketing!
I'm sure you've seen the formula for determining whether or not your ad campaign is successful. Sales from your ad - cost of advertising = net profits. A positive number means you've made a profit from your ad and a negative number means you've...
How To Incorporate Adsense Into Your Affiliate Marketing
A lot of people are lured by affiliate marketing because it can be financially rewarding, even if you just stay at home. Affiliate marketing programs are best alternatives to those who are sick and tired of their arduous daily work just to climb...
Web Marketing: Design Mistakes That Drive Customers Away In Droves
They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid: ·Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no...
 
Autoresponder Courses: The Automated Marketing Tool

Autoresponders, also known as mailbots, automatic email and
email on demand were derived from the very popular fax on
demand and designed to automatically respond to any email
message it receives with an automatic response.

Autoresponder programs vary from software set up to run with
your desktop email program and automatically answer your
incoming email to a script that runs on your server. The script
may run a Web-based autoresponder system that utilizes a web
page form, or it may run with your pop email account on your
server. It is programmed to automatically send out a
predetermined message when a message is received to a
specified script address or email address.

In addition to the standard autoresponder systems, there are
also autoresponders that can send an unlimited amount of
follow-up messages. These follow up messages can be set
up to automatically be sent out at predetermined intervals. In
other words, you can set up your autoresponder to
automatically send out a new message each day for as many
days as you would like.

This powerful technology is currently being used by some of
the top online marketers to reach thousands of potential
customers. As you may know, it may take up to seven contacts
with a potential customer before closing a sale. By setting up an
autoresponder and offering a free autoresponder course, you
can completely automate a portion of your marketing efforts.

Creating A Course

The first step in creating an autoresponder course is to decide
upon a subject. Your course should focus on a subject in which
you have a great deal of knowledge and target your potential
customers.

Once you have selected your subject, you'll need to make a list
of topics. Each topic will represent one lesson. If you have five
topics, then you can offer your visitors a free 5-day course. If
you have ten topics, then you can offer your visitors a free
10-day course and so on.

Separate each of your


topics into course lessons. Your first
lesson should welcome your subscriber to your course and
explain a little bit about what they are going to learn, followed
by the first lesson.

The key to creating a successful autoresponder course is to
provide quality information that will be of interest to your
target audience. Each daily topic must contain valuable
information or your reader may decide to unsubscribe. In
addition, make sure you include information in regard to your
course such as the lesson number, lesson title, information
about your products or services and highlights of the next lesson.

Your course should identify a problem, provide advice in
regard to solving the problem and provide the solution with
your products or services. Keep in mind, your course should
not be written like a sales letter. It must provide quality
information written to teach and inform.

Setting Up Your Course

After you've written your course, you'll need to transfer your
text into an autoresponder. You can find free follow-up
autoresponders here:

http://www.getresponse.com/
http://www.fastfacts.net/

Sign up for a follow-up autoresponder and follow their
instructions in regard to setting it up.

Once you've gotten your autoresponder set up, your final step
will be to place your course information on your web site. This
will include a description of your course and a mailto link to
your autoresponder.

By offering your visitors a free autoresponder course, you are
not only providing them with a great service, but you are also
automating a portion of your marketing efforts. This form of
free advertising can increase your sales considerably.

About the Author

Shelley Lowery is the Webmistress of Web-Source.net. Your
Guide to Professional Web Site Design & Development.
Subscribe to Syndicator Etips & receive articles just like this
in your email. mailto:syndicator-subscribe@egroups.com
http://www.web-source.net

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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