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Informative Articles

Internet Marketing Success is a Cumulative Effect
Being successful at Internet marketing does require doing the right things, like search engine optimization and targeted online promotion. But assuming you are already doing these things, the real secret to success is to just do...
Marketing-Minded Financial Planners Piggyback on "Topic A" to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you. Often, Topic A has a controversial element, such as when...
*****Sales is a Marketing Tool*****
In market planning it is important to realise that a series of related decisions are necessary. To bring out the essential elements it is necessary to start with a S.W.O.T. analysis establishing the Strengths and Weaknesses of the business...
The Power of Why: Your Psychological Ally To Marketing Success!
The Power of Why: Your Psychological Ally To Marketing Success! By Sean D'Souza ************************************************************ Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my...
Why Your Marketing Efforts Aren't Working
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Basics Of Affiliate Marketing

Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever “clicked thru” one site to order something from another, the first site probably received a portion of the sale. For instance, independent booksellers have limited shelf space for books. But they can offer their customers an almost unlimited inventory of titles by affiliating with companies like Amazon or Powell's. The more orders, the bigger the affiliate percentage.

Visitors to your site are interested in lots of things that may or may not be related to your product. But when you know your customers well, it's simply a matter of affiliating yourself with sites that offer what they want. What you receive is just a small percentage of the sale, but it adds up, especially when you consider that all it costs you is a link on your web page. And usually, the more sales your affiliate makes from your “click thru” traffic, the bigger your percentage will be.

The key to success in affiliate marketing is being able to track referred customers. As an affiliate manager, you want a system that reliably tracks what you want, with minimal effort on your part, and without affecting the performance of your site or server. Over the last few years a variety of technologies and strategies have been


developed in an attempt to improve accuracy, convenience, and flexibility.

There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a “cookie,” to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.

Affiliate marketing, at its best, is a win-win scenario. It's an easy way to offer your customers more of what they want, while you benefit, both in terms of building goodwill and making money.

About the Author

Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
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Employment site for marketing and sales professionals.
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Marketing: See what people are saying right now on Technorati
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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