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Five Proven Methods for Internet Marketing Success
Five Proven Methods for Internet Marketing Success
By Pamela Jensen
There are hundreds of ways that you can promote your
online business or website, some more effective than
others. These five proven methods will help you to
generate...
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There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business....
Is Your Marketing Full of Holes?
You wouldn't try to collect water in a bucket that leaked or catch fish with a torn net, but that is what many service professionals and small businesses do. They work hard to attract clients and customers but too often their marketing is full...
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Why Your Marketing Efforts Aren't Working
A good friend of mine back in college wanted to learn how to play ping-pong. Every night after dinner he would play with the dorm Champ. Needless to say, it was a hopeless mis- match. I would stop by sometimes and watch him get pounded over and...
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Basics Of Affiliate Marketing
Whether you realize it or not, if you've been on the Internet today, you have encountered affiliate marketing. If you have ever “clicked thru” one site to order something from another, the first site probably received a portion of the sale. For instance, independent booksellers have limited shelf space for books. But they can offer their customers an almost unlimited inventory of titles by affiliating with companies like Amazon or Powell's. The more orders, the bigger the affiliate percentage.
Visitors to your site are interested in lots of things that may or may not be related to your product. But when you know your customers well, it's simply a matter of affiliating yourself with sites that offer what they want. What you receive is just a small percentage of the sale, but it adds up, especially when you consider that all it costs you is a link on your web page. And usually, the more sales your affiliate makes from your “click thru” traffic, the bigger your percentage will be.
The key to success in affiliate marketing is being able to track referred customers. As an affiliate manager, you want a system that reliably tracks what you want, with minimal effort on your part, and without affecting the performance of your site or server. Over the last few years a variety of technologies and strategies have been
developed in an attempt to improve accuracy, convenience, and flexibility.
There are at least half a dozen methods, but by far the most preferred method is Cookie Tracking. It's popular because it makes tracking affiliate-referred sales so convenient, without negatively impacting your site. This system writes a small text file, called a “cookie,” to a user's browser when they click on an affiliate link. When you are the referring affiliate, the cookie holds your ID, so that at the merchant's order page, you get credit for referring the sale. One drawback is that many computer users disable cookies, although most choose not to, since their favorite sites require them. One bonus is that the merchant can save the information, so that even if a customer buys long after clicking through your site, you still get credit for the sale.
Affiliate marketing, at its best, is a win-win scenario. It's an easy way to offer your customers more of what they want, while you benefit, both in terms of building goodwill and making money.
About the Author
Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets http://promotingtips.com
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