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Informative Articles

Are You Driving Your Marketing Like a Stuntman or a Reckless Driver?
Dear Friend, Ideally, you should drive your marketing like a wise stuntman and not a reckless driver. Prior to executing any daring stunt, a stuntman always studies and evaluates all the different parameters involved and all the possible scenarios...
Chill Out With A Summer Time Marketing Plan
Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing...
Internet Marketing and the Art of Motorcycle Maintenance
I was just thinking about something I'd like to share with you, and hopefully it'll give you something to think about as well. I was remembering when I took a motorcycle riding safety class when I was 23 years old. I had no previous riding...
News Search Is Influencing Internet Marketing
The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies...
The 5 most normal Marketing mistakes! And what to do with them!
The 5 most normal Marketing mistakes: 1. The most normal marketing mistake: Joining another marketer's paid "scam" or "to-high" priced service. What to do: If you are going to join a paid program make sure it is legitimate and not just a scam!(...
 
Be Image Smarter - Stop Using "Cookie Cutter" Marketing

We all know you only get one chance to make a good first impression.

That is why all your marketing materials need to relay a sharp, professional image. Remember,
Don't be tempted to use "Cookie Cutter Marketing".

A sharper, more professional image is what you need to present in order to beat out your competitors and land new business.

Put yourself in your potential customer’s shoes and really look at your message.

Does your ad say basically the same as everyone else in your field?

Is it similar in layout and design?

This is what I refer to as "Cookie Cutter Marketing". Realtors are notorious for using basically the same old advertising techniques and design as the next realtor - across the country!

What makes any of them stand out as any better than the other? Nothing.

Occasionally, one realtor will stand out from his/her peers by using a different type of advertising.

These ads are known as Image Ads and portray a more knowledgeable, personable, trusting individual that you feel more secure in contacting.

They stand out from their competition because their ads are totally different and relay a more interesting content which catches the recipient’s attention.

Image advertising is not new. All the major corporations have been using it for decades.

It is what makes you want to buy Nike over other running shoes.

Just Do It! made them millions in sales. So remember…

You need to capture your recipient’s attention and then deliver your message in a manner that makes them want to contact YOU.

Using full color post cards are a great way to deliver your message in an effective mail campaign.



Don't be tempted to print them yourself or buy in bulk.

Not everyone has a printer that will print the high resolution you need.

You want to send high quality materials.

Watch your own mail. Do you read the paper post cards you receive from realtors, insurance agents, etc?

Most likely, they end up in the trash.

But what about a full color, glossy, laminated card... This card is higher quality in itself.

Notice what is printed on this card. Does it catch your attention? Are you beginning to see what I am talking about?

It is all about Image. Your first impression is EXTREMELY important and should leave the recipient with the feeling that you are not just after a sale.

You offer information, service and above all, QUALITY!

I have been designing these fabulous post cards for over a year now and my own business has picked up since changing my marketing strategy and the manner in which I was delivering my message.

Try it for yourself. Switch your mindset from the traditional “Cookie Cutter” marketing that you have been doing and try using an Image Smarter approach.

I know it works because it works for me.

To learn more about becoming Image Smarter visit my web sites http://www.site-build-them-ecommerce-smart.com or http://www.imagesmarterwebsitedesign.com .

Good luck and good marketing.

Judith A. Wentzel – Image Smarter Web Site Design, Marketing & Business Services. Assisting small business owners with their business and marketing needs since 1993.

About the Author

Image Smarter Web Site Design, Marketing & Business Services.
Assisting small business owners with their business and marketing needs since 1993.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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