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10 Powerful Marketing Tips
10 Powerful Marketing Tips Copyright 2004 Ann Marie Rubertone In a perfect world, you'd have the financial resources to execute a winning marketing plan. More likely, though, you're budget-challenged. Perhaps you're a small business with a short...
7 Mortgage Marketing Tips for Loan Officers
It is our intention that these marketing tips will help you avoid common mistakes made by the majority of loan officers. Heed this advice! Mortgage Marketing Tip #1 Make your advertising and print media more effective by having a headline on...
Four Marketing Myths That Steal Sales
How many times has bad advice gotten you into trouble? Yeah, everybody's saying and doing it, so you jump on the band wagon... and guess what... you get the same results as they get. Maybe it's a comfort to know that you're not the only one who...
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In early-August, I got a call from Barbara at the Association of Management Consultants wanting to know whether I was interested in running a marketing workshop for their members. I asked how she had gotten my name; Barbara told me Jeff had...
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In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme...
 
How Marketing Articles can Kickstart Your Business.

Marketing is a funny old business, especially Internet Marketing. The size of the market is so huge that it is difficult to know where to start getting your word out, no matter what business you are in. Email marketing, Safelist Advertising, FFA Advertising, Search Engine Optimisation (SEO), Pay Per Click .... I could go on. All of these are valid forms of advertising, and all work if carried out correctly.

However, this is about marketing articles, or writing articles about your niche, and submitting them to appropriate sites.

What Constitutes a Good Marketing Article?
==========================================

There is an element of SEO about your articles.
At least to get the full benefit of your work there should be. In simple terms, I mean that your article should be themed. There should be a focus to the article, and you should try to stick on theme. If you are creating web pages for submission to directories, (which is something that you should be considering), then you should consider optimising your pages on the theme (or keywords) of your page. The specifics of doing this are outside the scope of this article, but you should try and get a very basic grounding in SEO.

* You should also try to keep your article
informative and useful to the reader. They
are, after all, potential customers, and
you want to get them coming back to you for
more.

* You should try and break your article up
into easily digestible paragraphs. This
makes the whole thing much easier to read.

* Your article doesn't need to be more than
a few paragraphs in length, but it should
be on theme.


So far so good, this does not seem too hard,
does it?

How Can An Article Bring Me Business?
=====================================

OK, now we come to the nitty gritty.

Considering how big the Internet is, and how many people search for information each day, it would be pretty foolish for any businessman to discount the value of the Search Engines to their business. But getting your information in front of the right eyes (targeted visitors) is not that easy.

Or is it?

One of the key elements of SEO, is the links that appear on 'important' sites (important in the eyes of engines like Google for example).

Once you have written your article, you need to submit it to some important sites, and if accepted, your article will be a very valuable source of traffic. The reason is that these important sites receive millions of visitors, and if your site is listed there, it will get crawled by the search engines. This means that you will have a bigger chance of featuring in the listings of the search engines for the keywords that you choose.

And you will get traffic directly from the site itself of course. Here are two sites that you might consider submitting your article to


The DMOZ Project - http://www.dmoz.org

Yahoo Groups Article Announce -
http://groups.yahoo.com/group/article_announce/

In addition to all of this, these article provide a valuable link back to your site. This is something that most search engines look for in assessing how your site should be ranked.

How Easy Is It To Get Your Article Displayed
In Search Engine Listings?
============================================

We come to the subject of Niches, which is a big buzzword on the Internet today.

So what is a niche?

A simple example would be Marketing. Marketing itself is a huge subject, and if you did a search on the Internet for the subject of marketing, you would find millions of pages of information. This is great if you are looking for information, but not so great if you are in the business of competing for 'Marketing Business'.

There are just too many pages of competition for
you to win against.

So what do you do?

Hunt Down The Niches.
=====================

The answer is to look for Niches within your broad target. So, instead of Marketing, you could perhaps focus on 'Internet Marketing', which is a niche, or subset of 'Marketing'. So, we have narrowed down our focus and reduced the number of competing site such as say 'Newspaper Marketing' or similar. Narrowing down the focus in this way has improved our chances of success significantly.

But, the Niche that we have found is possibly still too broad. Take a look in Google, and you will see that there are still hundreds of thousands of sites competing in this Niche. So what do you do?

The answer to that is to research.

Use a product such as Adwordiser, will look at the searches being carried out for a given keyword, and give you a list of similar (or niche) keywords that you could look into. Very useful. So you end up finding Niches that are not so heavily targeted and which give you a much better chance of success.

Write your articles around the themes of the niches that you find and you will soon start getting results.

Can I Use My Articles Anywhere Else?
====================================

Yes of course. Once you have created your article, start circulating them. Write to owners of ezines and offer your article for the next issue of their ezine. All that you have to do is to add a resource box to it, with your copyright and a link to your web site, and you will get lots of publicity. Some people make a living by doing this alone, and not advertising anywhere else.

"Magical Marketing is once of the most innovative products I have seen online. Charlie has given everyone the chance to have their own marketing resource, tutorial and help desk site, as well as step by step instructions on marketing your business using the techniques outlined here. Viral internet marketing

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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