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Become an Internet Marketing "GURU"
Become one of Internets Marketing Guru’s by using Virgil’s Tips, Tools, and Opportunities. These tools, Tips, and Opportunities will supply the information necessary to make you wealthy by marketing via the internet. To market any product or...
Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you...
Manufacturers Shift Marketing Budget to the Web
"Manufacturers spent the past fifteen years becoming lean, efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and...
Marketing a Professional Practice Free Through Writing
Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching. Always do your marketing in areas that you love! It works best. Writing...
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Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.


  1. attract new customers

  2. generate leads for your sales force

  3. generate traffic at your trade show booth

  4. drive buyers to your website

  5. strengthen relationships with your existing customers

  6. secure sales appointments with qualified prospects

  7. announce a special offer

  8. nurture relationships with long-term prospects

  9. introduce new products and services to your customers

  10. persuade prospects to try your demo software CD

  11. increase traffic to your retail store

  12. invite clients to your event

  13. persuade prospective clients to invite you onsite to conduct a needs analysis

  14. announce the opening of your new business in a neighborhood

  15. announce a special offer

  16. win back inactive customers with a special promotion

  17. publicize your new business hours

  18. announce that you will be in the area on a certain date

  19. show that your real estate firm has listed or sold a home in the reader’s neighbourhood

  20. remind a customer that her car is due for a service

  21. announce to


    clients that you are moving, giving your new address

  22. survey your clients

  23. announce the re-opening of your business after renovations are complete

  24. distribute a coupon that gives the holder a discount at your store

  25. announce the opening of a new location near your customers and potential customers

  26. remind customers when the product that you sell (such as home heating oil) is ready to be replenished

  27. send a follow-up note after sending a sales letter

  28. send a thank you note

  29. remind customers of a seasonal deadline for ordering

  30. announce a retirement

  31. capture names and addresses of potential customers by asking them to mail back your warranty card

  32. keep in touch with clients with a simple “We’re thinking about you” message

  33. introduce a new manager, sales person or customer service rep

  34. offer a mystery gift that is redeemed by visiting your business

  35. announce that you are going out of business (may it never happen!)



About the Author

----

About the author

Alan Sharpe is a business-to-business direct mail copywriter who helps business
owners and marketing managers generate leads, close sales and retain customers
using creative direct mail postcard marketing. Learn more about his services and sign up for free weekly tips like this at www.sharpecopy.com.

 

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Marketing Magazine - Marketing News - Brand Republic.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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Business marketing - Read everything your need to know about small business marketing.
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
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