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Keys to Creating a Winning Marketing Program
Does your company spend thousands of dollars on marketing with little to show for it? Poor response rates are enough to drive us all crazy. Fret no more. There is a solution! According to recent studies, businesses are reaping greater rewards by...
Ten Tall Tales of Traditional Marketing # 1
You have our permission to publish this article electronically or in print, at no cost, as long as the bylines are included. Please print the article in its entirety unchanged and notify the author by email when you use it. ~*~*~ "Ten Tall...
The Power Of Subconscious Marketing
When you persuade your prospect's subconscious mind to do something, their conscious mind will usually follow. This is true even if the conscious mind disagrees with the subconscious. For example, your prospect may make a conscious choice not to...
The Third Law of Gravitational Marketing for Small Businesses: How To Naturally Attract A Steady Steam Of Qualified Leads
Have you ever spent an entire day twiddling your thumbs at your desk, with a luke-warm cup of coffee? Or worse, cold calling a whole bunch of poor souls that didn't want to talk to you and end up with nothing to show for it - all because there...
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Easy Marketing Communications Planning Steps

‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?

For those of you with marketing communications anxiety, here’s a step-by-step guide to follow to create a plan.

1.Begin with the basics. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information.

2.Solidify your identity. Define your logo and colors and use them consistently. Make sure they’re on your signage, business cards, web site – anywhere you’re seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation.

3.Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc.

4.Be visible. Most businesses need to attract new customers. Advertising, direct mail, publicity,


trade shows, even the right promotional items are ways to stay visible.

5.Strengthen your ties with current customers. Keeping the customers you’ve got is often as important as attracting new ones. A regular newsletter, a client-specific section of your web site, and relevant information sheets can strengthen customer relationships.

6.Keep your sales force informed. Be sure sales reps and distributors know how you’re promoting your products. A newsletter or IntraNet work well.

7.Set a budget. Establish a timetable. These will keep you on track throughout the year.

Copyright 2005 Clairvoyant Communications, Inc.


About the Author

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

 

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Dedicated to serving the educational and professional needs of marketing executives.
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Employment site for marketing and sales professionals.
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