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Informative Articles

Five Tips for Internet Marketing Success
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can...
Off Line Marketing for On Line results
So you’re all “Googled” out, are you? You’ve been working feverishly placing e-zine ads, paying for placement and position with search engines, buying online classifieds, and trying to optimize search engine rankings for your website. All of that...
Short Term vs Long Term Marketing Efforts
Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which...
Target Marketing Gives You The Most For Your Money
Do you need help increasing the success rate of your business for attracting prospects? One of the most often overlooked, but financially critical marketing techniques is honing in and finding target audiences for your product. You must think of...
The Benefits of Joint Venture Marketing
Joint Venture Marketing can take many forms -- and if done properly, can significantly enhance your business. Don't let the name fool you, you have already been a consumer of a number of joint venture marketing promotions. Have you ever purchased a...
 
Easy Marketing Communications Planning Steps

‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?

For those of you with marketing communications anxiety, here’s a step-by-step guide to follow to create a plan.

1.Begin with the basics. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information.

2.Solidify your identity. Define your logo and colors and use them consistently. Make sure they’re on your signage, business cards, web site – anywhere you’re seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation.

3.Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc.

4.Be visible. Most businesses need to attract new customers. Advertising, direct mail, publicity,


trade shows, even the right promotional items are ways to stay visible.

5.Strengthen your ties with current customers. Keeping the customers you’ve got is often as important as attracting new ones. A regular newsletter, a client-specific section of your web site, and relevant information sheets can strengthen customer relationships.

6.Keep your sales force informed. Be sure sales reps and distributors know how you’re promoting your products. A newsletter or IntraNet work well.

7.Set a budget. Establish a timetable. These will keep you on track throughout the year.

Copyright 2005 Clairvoyant Communications, Inc.


About the Author

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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en.wikipedia.org
 
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Employment site for marketing and sales professionals.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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