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Affiliate Marketing With The New Adwords Rules
Are you an affiliate marketer who is concerned about the recent Adwords changes that have threatened to pull the rug from under you? Here is a short note about life of an affiliate marketer under the new Adwords regime.
Before the new rules were...
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business...
How a 7th grader taught me a valuable marketing lesson
I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to. But this is about one time he got on my nerves a little. Ok, a...
Internet Marketing For Sales Leads
NO matter what business you are trying to build online, you will
need sales leads if you are ever going to make sales, and sales
leads are what you are trying to generate if you are marketing on
the internet. In order to survive, any web site...
Top 10 Marketing Tips!
Information is King of the World Wide Web. And for good reason - We Need It! I am referring to Internet Marketing Information of course. There is not a single day that passes that I haven't learned at least one new marketing tip, Internet trick or...
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Easy Marketing Communications Planning Steps
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?
For those of you with marketing communications anxiety, here’s a step-by-step guide to follow to create a plan.
1.Begin with the basics. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information.
2.Solidify your identity. Define your logo and colors and use them consistently. Make sure they’re on your signage, business cards, web site – anywhere you’re seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation.
3.Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc.
4.Be visible. Most businesses need to attract new customers. Advertising, direct mail, publicity,
trade shows, even the right promotional items are ways to stay visible.
5.Strengthen your ties with current customers. Keeping the customers you’ve got is often as important as attracting new ones. A regular newsletter, a client-specific section of your web site, and relevant information sheets can strengthen customer relationships.
6.Keep your sales force informed. Be sure sales reps and distributors know how you’re promoting your products. A newsletter or IntraNet work well.
7.Set a budget. Establish a timetable. These will keep you on track throughout the year.
Copyright 2005 Clairvoyant Communications, Inc.
About the Author
About the author
Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years’ experience developing and implementing successful marketing and communications programs. Sign up for Claire’s monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
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del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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