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ELINDABAYS FREE MONEY MAKING ONLINE MARKETING COURSE
$$$FREEEE Learn the secrets to making money from a guy who makes 7.6 million dollars per year on the internet. Your financial future never looked brighter, you will easily gain the knowledge of how to break out of the rat race and the best part is...
LESSONS TO LEARN FROM MULTI-LEVEL MARKETING
Most people have thought, at one time or another, about starting their own business, and the advent of e-commerce has made it easier than ever before to turn these dreams into reality. Many people, however, are skeptical when they hear terms like...
Short Term vs Long Term Marketing Efforts
Short Term Vs Long Term Marketing In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts. Short-term marketing efforts tend to cause sudden sales spikes which...
Strategize Your Marketing!
Anyone in the business of Internet marketing has probably seen the phrase "marketing plan" over and over again. Unfortunately, a lot of people seem to think that having a marketing plan is just another way of saying, "Where will I advertise today?" ...
Using Marketing PR to Promote Your Business
Public Relations is an important marketing tool, and should be considered carefully. It is a way of connecting with your customers, suppliers and distributors. The objectives of Marketing PR are to build awareness, raise your profile and build...
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Can You Really Become a Marketing "Genius"?
Effective marketing is vitally important no matter what business you're in. Consider what marketing expert Jay Abraham said about a vital key to marketing success: "Anyone can become a virtual marketing genius equivalent by doing one simple thing: testing."
In other words, learn how to test test various elements of your marketing to find which of them really work - and which don't - and you can learn how to market effectively.
Notice that Jay did not say that by testing anyone would BECOME a marketing genius. He said "marketing genius EQUIVALENT." In other words, if you're willing to do what most marketers don't do - test, and adjust accordingly - the results can be the same.
Yes, by testing, you can generate the same results as a marketing genius, without having to be one.
Despite the dramatic increases in response that can be gained through scientific testing, most marketers and copywriters today still don't take advantage of it. Still others either don't test enough, or don't test properly.
One reason many don't test is that by focusing on "institutional advertising," they don't have to be held accountable for the results (or more likely, the lack of results) of their marketing. Their view of an ad's success is, more often than not, whether it "looks good," "makes people laugh," or "wins advertising awards." Not whether it produces bottom line results.
On the other hand, virtually all true marketing experts preach about the importance of testing your advertising and marketing. Yes, marketing
"geniuses" are usually very big on testing! Why?
Because even professional marketers often find it very hard - if not impossible - to predict how prospects will react in a given marketing situation. So even if you have some marketing savvy, testing can show you how to boost response that much further.
You don't have to be able to write a perfect sales letter on the first draft, or the second, or third. You don't have to instinctively know what the most profitable price is for your new product or service. You don't have to guess which of your potential headlines will pull the most response.
By scientific testing, the true value of all theories, opinions and educated guesses are laid bare. If they truly contribute toward marketing success, testing will prove it. If they don't, testing will prove that, too.
In short, you don't have to be a literal marketing genius to generate better response from your marketing efforts. Nor do you have to listen to the marketing advice of others, which may be inaccurate and unprofitable, although well-meaning.
Your prospects and customers can show you exactly which marketing approaches are truly most profitable in the above areas, and many more, if you only test.
About the Author
Marty Foley's unique members-only site reveals proven insider testing resources you won't find elsewhere, cutting-edge Internet profit tools, plus gives you hands-on, personal help to build & boost the profits of your Internet biz. Click now for e-commerce success! http://ProfitInfo.com/catalog/v5/
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Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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