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Are Private Label Rights Your Best Opportunity for Internet Marketing Success in 2006?
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Strategize Your Marketing!

Anyone in the business of Internet marketing has probably seen
the phrase "marketing plan" over and over again. Unfortunately, a
lot of people seem to think that having a marketing plan is just
another way of saying, "Where will I advertise today?"

I'm a firm believer that your marketing plan should be much more
than this. To use some military terms, I think that a marketing
plan should be "strategic" as well as "tactical." In other words,
we should make sure that we focus on our entire plan, and how it
works as a system, rather than just focusing on individual parts
like classified ads or website copy.

Here are a few tips that I've used in the past to help me create
and visualize a marketing strategy:

* Think Backwards: I've found that the best way to construct a
marketing strategy is to start with the thing you want to happen
at the END of the marketing process, and then work back from
there. That means that the first step in creating your marketing
strategy is to think about where you want to make your sale. Will
it be on the phone? Will it be on your website?

Once you have decided on what your "point of sale" is going to
be, you can then start moving on to the next step, which is
getting your customers to that point. How will you get your
customers to call? How will you get people to visit your website?

This is when you should also think about any other steps that
might be needed. For instance, how much additional information
will the customer need before you send them to the point of sale?
Will they need repeated messages to get them to buy? By answering
these kinds of questions before you start writing, you will be
saving yourself a lot of time and effort later on.

* Make a chart of your plan. The best way to keep track of your
marketing plan is to just create a simple flow


chart of your
steps. For instance, a very basic marketing plan might look like
this:

Classified Ad ==> Website (Point of Sale)

More complicated plans might need more steps:

Classified Ad ==> Website (More Information) ==> Phone
Call (Point of Sale)

Sales Letter ==> Follow-up Letter ==> Website (Point of
Sale)

Classified Ad ==> Autoresponder ==> Website (Point of
Sale)

In any case, these simple charts you create should help you keep
track of the purpose and nature of each part of your plan.

* Remember that your different steps will have different goals.
For instance, your "point of sale" has your ultimate goal (the
sale), so that is where you need to be your most persuasive.
Therefore, you need to make sure that the copy and information
you have here is rock-solid. After all, this is the foundation of
your entire system, and if the copy here is weak, the entire
process will fail.

As for you other steps, remember that they are NOT there to make
the sale by themselves -- rather, they are intended to either get
the customer to go to the point of sale, or to "prepare" the
customer for the final sales pitch.

Having a well-thought-out marketing plan is an important step in
making your e-business a success. As always, realize that these
tips are in no way comprehensive -- instead, they are just a few
initial thoughts on how to make sure that everything you do,
advertising-wise, fits into a larger marketing system. That way,
you can maximize the effectiveness of your marketing attempts,
which will help save time, money, and sanity!


About the Author

Ron Sathoff is a noted speaker and manager of DrNunley's
http://InternetWriters.com Ron works with business speakers and
writers, helping them with their copy-writing, marketing, and
Internet promotion.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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