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become an opt-in marketing master
Opt-in e-mail marketing is a great way to truly target your market audience. It has one of the lowest costs compared to traditional direct marketing methods, since you eliminate the expense of printing, postage and so on. It can produce the...
Fundamentals of marketing on the internet
The internet provides everybody with a quick and easy way to find out information. It really could be anything under the sun. What differentiates between success and failure of your online marketing attempts can be put down to 2 very simple reasons...
Next Generation Mobile Marketing – The Birth of Nanosites
Next Generation Mobile Marketing – The Birth of Nanosites The mobile phone has revolutionised everyday life as well as the way we do business. A less well-known fact is that it also opens up fantastic opportunities for interaction between companies...
Save Time and Money Marketing to One Audience
Let's say that before this year ends, you want to market your book at $20 to 170,000 business women over 40 who want to create a relationship. You have found them on top Web sites through a search for "listening," "communication," and "business...
What Are You Really Marketing? It's Not What You Think
You market your own business or you direct marketing for your company. You know what you are marketing – it's obvious. Or is it? If you're a financial advisor, you probably think you're marketing financial advice. If you're a sales consultant, you...
 
Celebrating A Decade Of Online Marketing

Yes, it has been ten successful years of online marketing in the E-world. Many small companies have made it real big in this online world, by applying different marketing strategies and techniques.

However, what I have seen in these ten years of time is that originality and simplicity survives, just like the Mona Lisa’s smile.

So I have decided to take your minds on a way back machine and look into how far we have reached in the Internet marketing arena. So fasten your seat belts and hang on to your eyeballs, as I take you right from the start to the current situations prevailing in the Internet marketing world.

Starting Point: Affiliate marketing, Banner adds, Classified Adds (1995)

* Who hasn’t heard of Amazon.com, the biggest giant of Affiliate marketing technology. Amazon.com started with this technology in the year 1995 and is now a multi billion-dollar company with the biggest affiliate marketing network on the entire web.

Soon many companies adopted this technology and were very successful. Affiliate marketing involves selling your product to the normal users by a third party who are known as “affiliate marketers”. These resellers sell your product for a timely commission.

* Now coming to the banner ads, it was also considered as a good marketing technology in order to increase the sales of your product. Banner ads, which are small graphical images, display the ad for your product. Many huge sites like Yahoo and MSN use “Banner Advertising” and in the process lure in customers to buy their products.

* Classified Ads on the other hand were also successful but had some drawbacks. Like a huge number of marketers submitting their ads on large portal websites, wouldn’t get the notice of potential buyers easily. Later, it became highly unprofessional by the Internet marketing gurus, to display classified ads.

Next Stop: Search Engine Optimization, E- mail marketing (1998)

* Whoever invented the search engine technology, would be getting a million thanks for what he did. Without the search engines, your site would be lost in the no-man’s land. Search engines generate almost 70% of targeted web traffic for your website. According to a recent survey, it reveals that, the number of searches done on Google crosses 500 million people per day. So now think of the power of these search engines and how much


traffic they can generate for your website. It all depends on how you do your search engine placement and how you make your keywords work for you.

* Coming to email marketing, the focus of e-marketing is shifting more and more towards the use of emails. For acquiring and retaining customers, email is ideal. Offering an interactive, low cost solution, this medium of marketing is more flexible and gives the marketer an opportunity to build a strong relationship with it’s customers.

When people switch on their computer, the first thing most will do is, checking their email. Email marketing can be a fantastic way of staying in touch with your customer base and making an impression on new customers. Whether it is simply a welcome message, a promotional offer, a fortnightly newsletter or quarterly company magazine delivered into your customer's inbox. Email marketing increases and maintains product awareness. But good email marketing is also selective. If you start spamming your customers with junk mail every day or sell your customer list to an advertising firm, then email marketing will work against your business.

Last Stop: RSS (Real Simple Syndication) (2003)

"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as the latest news headlines, special announcements, press releases or web log postings.
Since it's increasingly challenging to reach the inbox of your users, with Spam filters, ISP black lists, abandoned email addresses, etc. I’m sure RSS will emerge as the preferred tool for communicating with the normal consumers as well as your affiliates; it is a one-hand solution and the best of all.

RSS is a special Internet tool that gets your content delivered directly to your recipients, without any Spam filters to get in the way. And that's just one of the things where it can help you save the losses, which you can experience in Internet marketing and publishing. On top of this, it's easy to use ... and is very cost effective.

About the Author

Syed Ibrahim manages the marketing for www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish and track RSS feeds online. Sign Up for your FREE account on his site and learn how to Create and Publish your own RSS Feeds today!

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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