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12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Does Your Marketing Pass This 10-Point Test?
Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads,...
***Marketing Plan***
If we consider the definition of marketing to be 'identification and profitable satisfaction of customers' needs' - which is broadly in line with my earlier suggestion. It than follows that the well being of a business depends on satisfaction of...
Niche Marketing Destroyed!
You are free to use this article in any format without restrictions except the resource-box at the end MUST be included. Please use a live link if possible :-) Also availaible in HTML at: http://www.netpreneurnow.com/articles/nichedestroyed.html...
Trash The 2002 Marketing Plan - and just start over
Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. Now, the most patriotic thing that...
 
Combine Email Marketing with Your Affiliate

Affiliate Programs are huge today and rightly so. They provide
people with the opportunity to make a residual income with very
little cash output, and of course everything is already done for
you. All you have to do is promote.

Now, this article isn't focusing on Affiliate Marketing, but it
does suggest a few effective ways for maximizing YOUR LIST
building potential.

You already know that in order to be successful online, you
need a list...and when I say list, I am referring to YOUR LIST.
(You will see why I highlight YOUR in a sec).

Makes sense...right? I mean which would you rather have, a nice
warm, accepting list of individuals with whom you have built a
good relationship with and who are receptive to your
recommendations?

or....

Having to continually go out and drive new traffic to your site
in order to make that sale?

Think about the process you go through for a second. You
join an affiliate program, use their ads and place classifieds
in newsletters. The link you use is sending prospects to your
affiliate "page."

From there, your affiliate program gathers into the "system"
only those who; buy or sign up. You are only able to build a
list based on those two criteria and because of that, you are
missing out. You are missing out on those "others" who have
been to your page and maybe aren't ready to buy, but would
be if ONLY they had some additional follow up contact with
you.

Even if you wanted to contact these "others," you aren't able
to because your affiliate program doesn't allow you to make
any changes to your (or rather their) web page. Which means
that you are not able to maximize on your list building potential.

So, how do you fix this problem?

There are actually a few things you can do. First of all, let's
start with your mindset. This is the key. What I want you to
do from here on out is always ask yourself this one key question...

"How/what must I do to add on to "MY List."

If you are using classifieds to market your affiliate program,
then ask yourself that question and instead of sending prospects
to your affiliate page, send them to a Report/eCourse instead.
See what just happened? You have now added a name to YOUR
list, instead of sending them to your page and risk the chance of
losing them altogether.

There is another way to help you build your list and market your
programs at the same time. Create a theme-based web site of your
own.

I hear the groans. I know one of the reasons affiliate programs
are so big is because they have a page for you. But let me explain
why you really need a site of your own.

How many of you have been playing a little leap frog...jumping
from program to program because nothing is making you money?
It's ok to admit it because you aren't alone, there are 1000s of
people in the same boat.

Stop and think for a second the effect all this jumping is having
on you and your chances of making a residual income:

1. You are not focused, and

2. You are ALWAYS starting over from scratch.

Aren't you tired of that?

That is the whole intent of having a site of your own. One that
is based on a theme and loaded with good, quality content. One
that allows you to build a list that is YOURS.

You don't have that full capability with an Affiliate Program.

If you quit the program or "knock on wood" they bite the dust,
and trust me it does happen. Then all that hard work you put into
marketing that program has been lost. You don't own the page, you
don't own the list, so as a result you are always starting over...each
and every time.

But...

If you had your own way to build your list


and added your own
web site, then you have COMPLETE OWNERSHIP. Your list is
YOURS so if you quit a program not a problem, the bottom line
is that list (your baby) is going with you.

Now, don't go into panic mode and think that I am saying Affiliate
Programs are useless...That is NOT what I am saying. What I am
trying to get across to you is...YES participate in them, but work
smarter...not harder.

Doesn't that make sense to you?

Excellent, now about YOUR site...

Visitor's are looking for CONTENT...NOT a hard sales effort
being thrown at them. What are YOU more receptive to, someone
who provides you with good information so that you are better
able to make an informed decision. Or, someone who is trying to
hard sell you. If you go for the good information choice, then
what makes you think the rest of us are any different?

So, you have a site of your own. A site that is not an exact
replica of your affiliate page but one that is theme-based
with content that relates to your program(s). One that has
the opt in tools like a Report/eCourse or Subscription that
is building a good list for you.

Let me give you an example of what I mean.

Let's look at an Affiliate Program that sells leads. You make
a commission off of the lead packages you sell.

On YOUR SITE (not your affiliate page) you could have a
theme built around "leads." Your focus could cover:

1. How to generate your own leads,
2. What to look for when purchasing leads,
3. How to follow up with leads,
4. What to follow up with,
5. Teach someone the proper way to follow up...

Through your content you have taught your prospect everything
they need to know about leads. You have developed a trust with
them and by sharing this information you have become the "lead
expert" in their minds.

Wrapped within the content of your various information, of
course, your Reports/eCourses and maybe even a Subscription
to your newsletter... these are your tools for building your list.
Also built within your content you mention your affiliate program
in a non-threatening or hard sell way. In doing so, you now have
a prospect that is open to clicking to your affiliate page and
buying what you have to offer.

You even have the potential to add income streams. Looking at
the list above you could sign up for an autoresponder program,
because a prospect is going to need that…and who better to get
it than through you, right?

The main thing is, what started as one income stream (your
original Leads Program) has now developed into 2-3 income
streams.

And of course, let's not forget about YOUR LIST that follows
you wherever you go.

Does that make sense now???

By all means participate in Affiliate Programs, they are an
excellent source of commissions for you. But, market them
the right way, through your own site, where you can plug-in
opt in tools to build a list and build a relationship with ALL
your visitors and prospects.

You STILL NEED to provide a prospect with a good reason
to give you their email address. Yup, you need to write a Report
or eCourse. It is easier than you think and this eBook will take
you step-by-step. Plus, you receive Full Resale Rights and 3 hours
of Coaching from me. Check it out here,
http://www.profitspace.com/ais/index.html

About the Author

Denise Ryder is a Marketing Coach writing from her home
office in Northern Ontario (Canada). Hey...are you a do-it
yourself marketer? Are you struggling a little? Need just a
little help??? Can you imagine how far your business could
grow with a Marketing Coach in your pocket??? Take a no
cost Test Drive TODAY!!
http://www.profitspace.com/coach

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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