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Better Web Site ROI: Optimized Keyword Marketing and PPC Bid Management
If you're looking for better web site ROI, chances are: * The web is only one part of your business * You have a specific budget for your web site, and * You want the site to not only carry its own weight, and * Why can't it make you some...
Choosing Tactics for Your Web Site Marketing Plan
Based on the strategic marketing plan book "How Much for Just the Spider?" Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework,...
Internet Affiliate Marketing 101 - It's All About Relationships
So you've found the perfect affiliate program, you've signed up and they gave you a website....now what? "They" say that "all you have to do" is drive traffic to your site...but you don'thave a clue where to begin... Never fear, Affiliate 101 is...
Learn how to Measure the Effectiveness of Your Online Marketing Campaigns. . . in a free PDF download
Do you know that according to WebSideStory, an analytics firm, in 2003 medium to large Web sites got an average of 13.6% of traffic from search engines? Do you realize the power in that one simple statement? Search engine marketers trying to get...
The Small Business Marketing Secret You Can Learn In The Cereal Aisle
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Cost Effective Marketing For Your Online Business

First, I want to debunk the myth that you can't afford to advertise your business because it is too expensive. Advertising can become expensive if you let it, but there are many alternative ways to advertise your business without "breaking the bank" you just have to be creative. Starting or maintaining your own business is difficult enough without worrying about the costs of advertising so I'm going to give you a few ideas to promote your business without dipping to far into your savings.

Cost Effective Advertising

Bulletin Boards Using community bulletin boards are a great way to promote your business without spending any money. Grocery Stores, Coffee Houses, Churches, City Halls, and any other place you can think of to post a flyer about your business helps get the word out. The more high traffic the better! Tips: 1. Use color. Using color on your flyers will increase readership. 2. Use a border around your flyer. Using a border will improve the overall appearance of your flyer. 3. Make it easy for the reader to get your contact info. Using a perforated bottom with your name, phone number, and website info is a real simple way to help distribute that information.

Magnetic Signage This is a great way to increase awareness of your business. You can place magnetic signs on your car, truck or van that informs people on how they can contact you to inquire about your products or service. By


using magnetic signs you are pretty much driving a billboard for your business that is pretty inexpensive. Most sign companies will print a magnetic sign for your car for around $50 - $60 and they will typically discount the rate if you purchase two or more. Tips: 1. Don't try to say too much! It can be difficult to read while driving. 2. Pick one or maybe two font styles. This will make the overall appearance look cleaner. 3. Include your business name, phone number, and website info.

Business Cards Business cards are fantastic for generating business. They make it easy to distribute your business information to potential customers at any time since you can always keep them on you. They are also great to give out to friends and family so they can give them to people who are interested in your business. There are many services out there right now that offer business card printing for very little money. VistaPrint is a great company to use. Tips: 1. Always keep at least a dozen business cards on you at all times. You never know when having one might come in handy. 2. Ask local businesses like your dentist, interior designers, etc. if you can leave business cards there. 3. Always give your business card out with customer purchases. This will help generate repeat business and help satisfied customers spread word-of-mouth about you.
About the Author

Andrew Glass is the Co-Owner of www.eCrafter.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
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Marketing.org - Home of the Business Marketing Association
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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