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Direct Marketing Puts Information In The Buyer’s Hands
Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine...
Marketing Your Articles and Newsletters!
In the last year I have learned more about marketing, than I did in 2 years of classes. I'm not sure if they have started yet, but our higher learning institutions should have specialized courses just for marketing on the internet, if not ezine...
The Correct Approach To Online Marketing
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that...
The How’s And Why’s Of Article Marketing
The Internet has opened so many channels of communication in our world that marketing has evolved because of it. No longer does a business have to spend thousands of dollars to inform other people about its existence, the World Wide Web provides for...
Three Ways to Get Repeat Sales With Follow-up Marketing
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Cost Effective Marketing For Your Online Business

First, I want to debunk the myth that you can't afford to advertise your business because it is too expensive. Advertising can become expensive if you let it, but there are many alternative ways to advertise your business without "breaking the bank" you just have to be creative. Starting or maintaining your own business is difficult enough without worrying about the costs of advertising so I'm going to give you a few ideas to promote your business without dipping to far into your savings.

Cost Effective Advertising

Bulletin Boards Using community bulletin boards are a great way to promote your business without spending any money. Grocery Stores, Coffee Houses, Churches, City Halls, and any other place you can think of to post a flyer about your business helps get the word out. The more high traffic the better! Tips: 1. Use color. Using color on your flyers will increase readership. 2. Use a border around your flyer. Using a border will improve the overall appearance of your flyer. 3. Make it easy for the reader to get your contact info. Using a perforated bottom with your name, phone number, and website info is a real simple way to help distribute that information.

Magnetic Signage This is a great way to increase awareness of your business. You can place magnetic signs on your car, truck or van that informs people on how they can contact you to inquire about your products or service. By


using magnetic signs you are pretty much driving a billboard for your business that is pretty inexpensive. Most sign companies will print a magnetic sign for your car for around $50 - $60 and they will typically discount the rate if you purchase two or more. Tips: 1. Don't try to say too much! It can be difficult to read while driving. 2. Pick one or maybe two font styles. This will make the overall appearance look cleaner. 3. Include your business name, phone number, and website info.

Business Cards Business cards are fantastic for generating business. They make it easy to distribute your business information to potential customers at any time since you can always keep them on you. They are also great to give out to friends and family so they can give them to people who are interested in your business. There are many services out there right now that offer business card printing for very little money. VistaPrint is a great company to use. Tips: 1. Always keep at least a dozen business cards on you at all times. You never know when having one might come in handy. 2. Ask local businesses like your dentist, interior designers, etc. if you can leave business cards there. 3. Always give your business card out with customer purchases. This will help generate repeat business and help satisfied customers spread word-of-mouth about you.
About the Author

Andrew Glass is the Co-Owner of www.eCrafter.com

 

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