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Lost in Translation? How to get your marketing message to an international audience
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means...
Marketing Lessons From A Las Vegas Strip Club
Just got back to Nashville after 11 days in Las Vegas. I was there primarily to do my first Music Business Brainstorm of the year. This is when I bring in clients, lock them in a room, and we systematically go through their biggest music business...
Marketing Success Defined
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition? On a personal basis, there are likely almost as many definitions of success as there are people in the world. In marketing, though, there are...
Natural Marketing for Full Business Success
Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I...
The Sirens Call for Search Engine Marketing
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Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is a real
eye-opening experience. While we all hope that our product or
service will appeal to the masses, the truth is, that may not
happen. Assembling a Marketing Plan first and foremost forces you
to clearly define what you are selling.

From there, you define the demographics of the market for your
product or services. You research on-going or upcoming trends in
the industry, your existing and potential competition and whether
or not the market is already saturated.

And the time to analyze this valuable information is before you
spend money opening the door to your new business venture. A
marketing plan is one valuable tool that will help your business
survive.

Analyze the Market This section plays an important role in
determining who will purchase your product or service, and why.
You need to identify such attributes as gender, age group, where
they live, their buying habits and their social values.

This section also has you look at the current economic climate
including upcoming changes in laws or technology that might
impact the delivery and/or reception of your product or service.

It’s also important to take a close look at your competition
whether it’s around the block or around the globe. The more you
know about your competition the better prepared you are to deal
with it. Know their hours of operation, their organizational
structure, their promotions, their advertising outlets, whatever
you can find out.

Identify Marketing Goals and Objectives

With the information about your target market and your
competition in hand, you can better outline your marketing goals
and the steps to take to achieve these goals.

Identify what you think are your company’s strength and
weaknesses, and the resources you have available including staff
and finances. Committing your goals and the steps to a calendar
will help keep your marketing efforts on track and provide you
with direction.

Define Marketing Strategies

Before you can determine how you will market your product or



service, you’ve got to put together a features and benefits list,
including what it has that the competition lacks. You need a
price point, packaging, and you need to decide if and how much
you are willing to offer as a discount. All of this will help you
properly position it in the marketplace. This information is the
foundation upon which all your marketing and promotional
materials are created.

Next determine the various sources available for marketing your
product or service. Some ideas include print ads, brochures, web
banners, your own web site, trade show exhibits, partnership
opportunities and promotional flyers.

Implementing and Evaluating Marketing Programs

The final two components are equally important. You’ve got to
define a marketing budget, determine how you want to spend it and
evaluate its effectiveness. Besides the marketing avenue, decide
whether or not you need to hire employees, and what training they
will need. Determine how you will motivate your employees,
including your management, so that they share your goals and
vision.

Evaluating your marketing programs is just as important as the
other steps. You may find you need to revise your marketing
efforts including lowering the price, highlighting different
features, even selecting different marketing programs. An
effective marketing plan is one that is regularly updated.

If the thought of creating a Marketing Plan has you overwhelmed,
get yourself marketing plan software. Using software will save
you time because the software knows the right questions to ask.
You fill in the answers as necessary, push some buttons, and
before you know it, you’ll be printing a professional-quality
Marketing Plan that will chart your company’s future!


About the Author

Copyright © 2004 Cavyl Stewart. Get more software tips, strategies and recommendations to help you create your marketing plan by signing up for my Exclusive 100% free, 100% original content ecourse: "Simple Steps To Creating A Rewarding Marketing Plan." To sign up please visit: http://www.find-small-business-software.com/marketing-ecourse.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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