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Finally, A Little Sexual Marketing Humor
Want to know how to use direct-response in your personal
life, for your next romantic "Hook-Up"?
I saw this posted somewhere on a marketing board a long time
ago and I thought it'd give you a good laugh going into
your weekend.
You see a...
HOW TO MASTER THE ART OF E-MARKETING....within 7 minutes
1st minute *********************************** COMMUNICATION Most of the time, any form of communication, fax, email, air-mail may not have been received by the intended parties, the fact is: It is normal for a fax or e-mail not being received,...
Internet Marketing
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Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump." Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success...
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Four Essential Marketing Plan Components
Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling.
From there, you define the demographics of the market for your product or services. You research on-going or upcoming trends in the industry, your existing and potential competition and whether or not the market is already saturated.
And the time to analyze this valuable information is before you spend money opening the door to your new business venture. A marketing plan is one valuable tool that will help your business survive.
Analyze the Market This section plays an important role in determining who will purchase your product or service, and why. You need to identify such attributes as gender, age group, where they live, their buying habits and their social values.
This section also has you look at the current economic climate including upcoming changes in laws or technology that might impact the delivery and/or reception of your product or service.
It’s also important to take a close look at your competition whether it’s around the block or around the globe. The more you know about your competition the better prepared you are to deal with it. Know their hours of operation, their organizational structure, their promotions, their advertising outlets, whatever you can find out.
Identify Marketing Goals and Objectives
With the information about your target market and your competition in hand, you can better outline your marketing goals and the steps to take to achieve these goals.
Identify what you think are your company’s strength and weaknesses, and the resources you have available including staff and finances. Committing your goals and the steps to a calendar will help keep your marketing efforts on track and provide you with direction.
Define Marketing Strategies
Before you can determine how you will market your product or
service, you’ve got to put together a features and benefits list, including what it has that the competition lacks. You need a price point, packaging, and you need to decide if and how much you are willing to offer as a discount. All of this will help you properly position it in the marketplace. This information is the foundation upon which all your marketing and promotional materials are created.
Next determine the various sources available for marketing your product or service. Some ideas include print ads, brochures, web banners, your own web site, trade show exhibits, partnership opportunities and promotional flyers.
Implementing and Evaluating Marketing Programs
The final two components are equally important. You’ve got to define a marketing budget, determine how you want to spend it and evaluate its effectiveness. Besides the marketing avenue, decide whether or not you need to hire employees, and what training they will need. Determine how you will motivate your employees, including your management, so that they share your goals and vision.
Evaluating your marketing programs is just as important as the other steps. You may find you need to revise your marketing efforts including lowering the price, highlighting different features, even selecting different marketing programs. An effective marketing plan is one that is regularly updated.
If the thought of creating a Marketing Plan has you overwhelmed, get yourself marketing plan software. Using software will save you time because the software knows the right questions to ask. You fill in the answers as necessary, push some buttons, and before you know it, you’ll be printing a professional-quality Marketing Plan that will chart your company’s future!
About the Author
Copyright © 2004 Cavyl Stewart. Get more software tips, strategies and recommendations to help you create your marketing plan by signing up for my Exclusive 100% free, 100% original content ecourse: "Simple Steps To Creating A Rewarding Marketing Plan." To sign up please visit: http://www.find-small-business-software.com/marketing-ecourse.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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