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11 Tips for Google AdWords Marketing Success
1. Use keywords in ad text
Show the searcher that your ad is relevant. Google will display the search keywords in bold in your ad if they're present. This helps your ad stand out from the crowd.
2. Keep ad group keyword list short
Instead...
7 Tips for Successful Postcard Marketing
7 Tips for Successful Postcard Marketing Copyright 2005 Bob Leduc http://BobLeduc.com Simple low-cost postcards have become a valuable business tool for modern marketers. They can produce a surge of traffic to your web site or a flood of...
Is your marketing strategy working - tell-tail signs to consider.
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and...
Marketing-Minded Financial Planners Get Free Publicity by Choosing the Right Outlets
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The ON world of OFFline marketing
Ok, now if you've started reading this article thinking that its going to be the same story about the business cards carrying your logo and company name, you are right. Hey, dont reach for that back button already. Okay, since business cards is one...
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Creating a Postcard Marketing System
No doubt about it, creating nice postcards and sending them out to an appreciative audience is a lot of fun. But treating your postcard marketing efforts that way probably won't grow your business.
Your cards will grow your business when you think of them as tools in a marketing system. A successful postcard marketing system consists of the following six steps:
Step #1: Idea Generation Step #2: Card Creation Step #3: Printing Step #4: Mailing Step #5: Follow-up with Prospects and Clients Step #6: Cost-Tracking and Evaluation of Results
Use this system by starting with Step #1, proceeding through the next five steps, then repeating the process, over and over again. Why the repetition? Four reasons:
1. Marketing expert Jeffrey Lant is a big proponent of what he calls the "Rule of Seven." What it means is that people need to be exposed to your message at least seven times in 18 months before they're ready to buy from you.
2. Think for a moment: How many businesses do you hear from on a regular basis? Not too many, right? And inattention to customers can prove costly.
How costly? Well, according to research conducted by the
Price Waterhouse accounting firm, 70% of the people who leave a supplier do so because of lack of contact, follow-up or individual attention. That's not good. But think of how easy it would be to make your business stand out from the crowd if you sent your customers a regular postcard...
3. Another idea to ponder, and this one has actually been proven through numerous studies: It costs 6 times more to win a new customer than it does to make a sale to an existing customer. What this means that if you have a customer list, and if you send regular postcards to the people on that list, you'll build repeat sales for your business and become more profitable in the process. This leads right to our fourth and final Reason for Repetition...
4. A business that customers hear from is one that they'll keep in mind -- and keep on patronizing.
About the Author
Martha Retallick is an avid (and some say rabid) postcard marketer from Tucson, Arizona, USA. Examples of her postcards can be seen at:
http://www.Lrpdesigns.com/cardshow.html
You can subscribe to her free Postcard Marketing Secrets e-zine at:
http://www.postcardmarketingsecrets.com/newsletter.html
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ClickZ Internet Marketing Solutions for Marketers |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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