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Give Them Something Useful - A Small Business Marketing Tip
Naturally my wife wanted a new Burberry purse when my father in law asked her what she wanted him to pick up in Europe. She's all about purses. He bought her a beautiful purse in Rome and sent it to her when he got back in the States. Along with...
Marketing Tips- Who Are You Competing With?
Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in approach? Be careful with the walk in approach as many businesses do not...
Marketing's primary mission
Marketing's Primary Mission! A business strategy that drives profitable and sustainable growth for the enterprise is the primary mission for Marketing. Look around. How much true innovation do you see coming from your industry? How much is just...
Pin the Tail on the Web Marketing Donkey
Remember that fun game we played as children...Pin the Tail on the Donkey? You know, we would take turns being blindfolded and twisted around a few times before attempting to pin a cardboard tail onto a donkey attached to the wall. Being...
What The Fly Doesn’t Know About Marketing
Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That...
 
Creating a Postcard Marketing System


No doubt about it, creating nice postcards and sending them out to an appreciative audience is a lot of fun. But treating your postcard marketing efforts that way probably won't grow your business.

Your cards will grow your business when you think of them as tools in a marketing system. A successful postcard marketing system consists of the following six steps:

Step #1: Idea Generation
Step #2: Card Creation
Step #3: Printing
Step #4: Mailing
Step #5: Follow-up with Prospects and Clients
Step #6: Cost-Tracking and Evaluation of Results

Use this system by starting with Step #1, proceeding through the next five steps, then repeating the process, over and over again. Why the repetition? Four reasons:

1. Marketing expert Jeffrey Lant is a big proponent of what he calls the "Rule of Seven." What it means is that people need to be exposed to your message at least seven times in 18 months before they're ready to buy from you.

2. Think for a moment: How many businesses do you hear from on a regular basis? Not too many, right? And inattention to customers can prove costly.

How costly? Well, according to research conducted by the


Price Waterhouse accounting firm, 70% of the people who leave a supplier do so because of lack of contact, follow-up or individual attention. That's not good. But think of how easy it would be to make your business stand out from the crowd if you sent your customers a regular postcard...

3. Another idea to ponder, and this one has actually been proven through numerous studies: It costs 6 times more to win a new customer than it does to make a sale to an existing customer. What this means that if you have a customer list, and if you send regular postcards to the people on that list, you'll build repeat sales for your business and become more profitable in the process. This leads right to our fourth and final Reason for Repetition...

4. A business that customers hear from is one that they'll keep in mind -- and keep on patronizing.

About the Author

Martha Retallick is an avid (and some say rabid) postcard marketer from Tucson, Arizona, USA. Examples of her postcards can be seen at:

http://www.Lrpdesigns.com/cardshow.html

You can subscribe to her free Postcard Marketing Secrets e-zine at:

http://www.postcardmarketingsecrets.com/newsletter.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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