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News Search Is Influencing Internet Marketing
The search landscape is changing so fast that half of what we knew a year ago about search engine optimization and marketing is now obsolete, reports Greg Jarboe in his SEO-PR Newsblog. Jarboe is a regular presenter at the Search Engine Strategies...
Partnership Marketing for Greater Traffic
Title: Partnership Marketing for Greater Traffic Author: Barrett Niehus URL: http://www.freetrainer.com Article URL: http://www.realtysoftware.org/articles/pos14.htm License: Publish freely both online and offline. Please include resource box Word...
The Trust Issue in Marketing
The Trust Issue in Marketing by Darrin F. Coe, MA copyright 2004 One of the prime motivating factors in the purchase decision making process is “trust”. A consumer will at some point for however long or short of a time, ask the question, “Can I...
Understanding Marketing Tax Deductions
Marketing is a necessary expense in running practically any business and the IRS acknowledges as much. You may run advertisements on or in the Internet, radio, television, magazines, newspapers and other media to sell your products or services. You...
Why Most People Fail at Marketing Anything on the Internet
Dear Friend, Do you know why most people fail at marketing anything on the Internet? Even though the products or services they are trying to sell are awesome? Pause a minute, regardless of your present level of success, and try to find out the...
 
Creativity Is The Key To Marketing That Sells

By the time I graduated from college, I had gone through enough
classes and internships to gain a better perspective on the world
of marketing. I even started seeing a relationship between
ordinary, non-marketing related information, and began using
those ideas to develop my marketing plans.

In Aristotle's Ethics, the great philosopher ponders the depths
of human nature and concludes that we, as humans, naturally
desire what is good. Of course, with this desire comes what
Aristotle believes is the "highest faculty" of humans-- that we
have the ability to reason.

Let's say that your prospective customer sits down to a cup of
coffee and the morning paper, and comes across your ad on the
third page of the business section. He does have an interest in
whatever it is you are selling, but he knows that there are
plenty of manufacturers of this particular product. According to
Aristotle's philosophy, your prospect would naturally want the
best manufacturer's product, and he will then go through certain
degrees of reasoning before he concludes where he will take his
business.

If you want your prospect to even notice your ad, the first thing
to do is tap into your creative flow. There is a simple plan that
can be followed to ensure that you will find a creative strategy
that is right for you.

Pretend you have a business that makes tortilla chips. Figure out
the purpose of your commercial and who your target audience will
be:

The purpose of Tiny Tortilla's Chips is to convince a target
audience, women between the ages of 18 and 45, that Tiny's Fat
Free Baked Tortilla Chips are the best tasting, healthiest
tortilla chips on the market. (This is the purpose of your
creative message.) This will be accomplished by showing random
blind fold taste tests throughout malls in America. (This is how
you will achieve your purpose.) The tone of the commercial will
be enthusiastic, happy, and fun. (This hints at the


personality
of the actual product.)

This is a great start for a commercial, but where do you go from
here? First find the inherent drama involved with your product.
I'm not talking daytime television here, more along the lines of
interesting. Lots of people like tortilla chips, and with today's
emphasis on fitness and healthful eating, great taste without the
fat is a great stress point.

People buy benefits, not products-- the nick free silky
smoothness of a twenty dollar disposable razor, or the
convenience of never, ever having to miss a call with call
waiting, caller ID, and call forwarding packages are a few
examples. These benefits have to be believable, however, or
people will not be convinced. You could say, "Tiny's Fat Free
Tortilla Chips offer all the taste and half the fat of the
leading competitor, and we're willing to back that with a no
questions asked money back guarantee."

Having the advertisement captivate the audience is crucial, but
only in a certain way. If your ad is more interesting than the
product, you've failed, but if the advertisement doesn't live up
to the excitement of the product, it won't entice viewers or
readers to pay attention. You can make your ad interesting enough
to pay attention to by motivating your audience to do something.
Tell them exactly what to do-- go to the store, call my hotline,
buy my chips, or ask for my product by name.

Above all, communicate clearly. Make sure you make sense, because
even if you know what you're talking about, not everyone will. If
you gain understand your strategy, and begin to appeal to
people's innate longing for good, you will probably come up with
a great commercial or ad to kick start your sales.

About the Author

Kahlia Hannah provides marketing advice and popular promotion
packages. See her low-cost direct marketing and PR deals at
http://MarketingHelp.NET Reach Kahlia at
mailto:kahlia@drnunley.com or 801-328-9006.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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