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Deciphering Marketing Lingo for Small Business Owners
Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. And knowing what they are may be your first...
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How To Use the Multiplier Effect in Web Marketing

One of the most exciting things about doing business
online is the Multiplier Effect. It's the principal
factor behind some of the fortunes that have been made
on the Internet.

How does it work?

The Multiplier Effect occurs when your marketing
technique either:

A) replicates itself over and over again, or
B) feeds into other marketing techniques

A classic example of the first kind of Multiplier
Effect is the Free E-Book.

Ten people download your Free E-book and offer it from
their websites. Those ten people each get downloads
and it's now being offered on 100 websites, and so on.

The second type of Multiplier Effect occurs when one
marketing technique results in benefits from another
marketing technique.

A good example of this is Link Exchange.

Let's say you get links on 100 different websites.
When the Search Engines spider those websites, they
find your link. Your 'link popularity' then increases
and as a result, your ranking in the Search Engines
goes up.

This kind of Multiplier Effect often results in a
'feedback loop'.

Because your website now ranks higher in the Search
Engines, more people want to exchange links with you.
You now have links on 300 different websites. This in
turn gives you an even higher ranking in the Search
Engines, and so on.

Some marketing techniques have no Multiplier Effect.
For example, posting to FFA sites - after only a few
hours your ad drops off the FFA site and you have to
start again.

One of the most powerful Multiplier Effects I know of
occurs when you write Ezine Articles.

The main purpose in writing Ezine Articles is to get
them published in Ezines. And that on its own will
bring you a lot of highly targeted traffic. But the
benefits don't stop there.

When your Articles are posted on other people's
websites you get free links (from your Resource Box)
back to your website - more traffic. This increases
your link popularity and so your ranking in the Search
Engines goes up - more traffic. Eventually you'll find
your Articles appearing in Free E-Books - even more
traffic.

As you can see, this kind of Multiplier Effect rapidly
builds up its own momentum - after a certain point
it's virtually unstoppable.

Here are 2 ways you could start using the Multiplier
Effect:

1) Launch a Free E-Book

Start collecting Ezine Articles on a particular topic.
The topic could be 'Search Engine Positioning',
'Website Design', 'Affiliate Programs', 'Ad Writing',
'Choosing a Web Host', or it could be on 'Parenting',
'Gardening' etc.

When you have about 25 good Articles on your chosen
topic, contact the Authors and ask their permission to
include their Articles in your Free E-Book (with the
Author's Resource Box).

Make sure your free


E-Book has plenty of links back to
your website.

The secret to making this technique work is to ensure
that your Free E-Book is closely related to the theme
of your website. For example, if you market 'Search
Engine Submission' tools from your website, an
excellent topic for your Free E-Book would be 'Search
Engine Positioning'.

Here's a tip that will help you find out exactly how
much traffic you're getting from your Free E-Book.

Make a copy of your index page and re-name it
something else, such as:
http://www.yourdomain.com/free-ebook.html

In your Free E-Book, instead of linking to your home
page (index.html), link to the duplicate home page
(free-ebook.html). This way, you'll be able to check
in your webstats exactly how many visitors are coming
to your website from your Free E-Book.

Include a short note on the index page of your Free
E-Book telling people that they are welcome to give
away your E-Book from their website.

Then submit your Free E-Book to these directories:

http://www.zdnet.com
http://www.upload.com
http://www.ebooksnbytes.com
http://ebooks.searchking.com
http://www.free-ebooks.net/
http://www.reportsearch.com/
http://www.ebookdirectory.com/
http://www.ldpublishing.com/index1.html

2) Write Ezine Articles

Whatever you do on the Web, you must have picked up
dozens of tips along the way - tips that would be very
useful to other people who are just starting out.

Turn those tips into a series of articles, give them
catchy titles and submit them to these 'article
announcement lists' (you'll have to subscribe first):

mailto:article_announce-subscribe@egroups.com
mailto:aabusiness-subscribe@egroups.com
mailto:aageneral-subscribe@egroups.com
mailto:aainet-subscribe@egroups.com
mailto:Free-Content-subscribe@egroups.com
mailto:articles_archives-subscribe@egroups.com
mailto:PublishInYours-subscribe@egroups.com
mailto:publisher_network-subscribe@egroups.com
mailto:ArticlePublish-subscribe@yahoogroups.com
mailto:subportal-subscribe@egroups.com

Then put your articles on autoresponder and submit
them to these 'online article archives':

http://www.ezinearticles.com/add_url.html
http://www.ideamarketers.com/
http://www.mega-success.com/articles/submit.shtml
http://cyberprosper.com/submit.shtml
http://www.womans-net.com
http://www.connectionteam.com/submit.html
http://www.netterweb.com/articles/
http://article_depot.50megs.com/
http://www.ezadsuccess.com/articles/submit.shtml

Think of your Articles and Free E-Books as seeds -
scatter them around, then watch them bear fruit and
multiply.

About the Author

Michael Southon is the
author of the popular new E-Book, 'Ezine Writer!'
Discover the #1 Secret of Ezine Marketing - More
Traffic, More Sales: http://www.ezine-writer.com/

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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