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Email Marketing 101: I Think Your Form Just Ate My Email Address
I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their...
Marketing Strategy
With the plethora of websites online and hundreds added each day, how are you going to separate your website from the others? When I began my first online venture I was so excited to have my website up and running and I remember thinking “wow,...
Network Marketing
When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. And the one...
Network Marketing Success Training- The Art and Secret of MLM PersonaLeadership
by Doug Firebaugh The MLM Leadership Secret. Let me ask you a question: What do you do to get yourself going in the morning for your MLM and Network Marketing business?? Coffee? Excercise? Shower? Brush...
TESTIMONIALS: HOW TO INCREASE RESPONSE TO YOUR MARKETING EFFORTS BY 50% TO 100% ...INSTANTLY!
Testimonials...The Single Most Powerful Marketing Tool Ever Discovered! © Copyright 1988/2005 Thom Reece All Rights Reserved Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to...
 
Developing a Marketing Plan

We hear it said that in order to be in business, you must have a
Business Plan, and this is true. Without one, you are like a
person in a dark room trying to find something. Eventually, you
may stumble across it, but how much time did you waste in the
process? If you had turned on the lights, the odds are you would
have found it a lot faster.

The Internet provides a great number of opportunities that allow
someone to get into business quickly, but many folks who try, are
like that person stumbling about a dark room. A good business
plan requires that research is done on whether it will work prior
to getting started. Once a product or service is settled on,
the next major step is to develop a marketing plan.

At the risk of oversimplification, a good marketing plan must get
information about your product or services to those who are able
and willing to buy them. You will be competing with "droves" of
others however, who are trying to accomplish the same goal, so
the steps you take here will either make or break your business.
Let's see if we can turn on a light or two.

The first part of your marketing plan should be to identify your
potential market. Again, this sounds like a simple process. But
it is amazing how many people don't. A campaign aimed directly
at your target market, will produce results.

Don't believe the ads you read about how mass email is the road
to success. Nothing could be further from the truth. If someone
receives a lot of junk email (spam) about a particular product or
opportunity, it leaves a bad taste in their mouth.

If you are into Network Marketing or represent an Affiliate, what
better place to advertise yours, than where they are trying to
market theirs? They have already made a decision about this
being a viable field, and many are looking to diversify. So here
we have identified a potential target market.

Are there ezines or newsletters that go out to these people, or
others who might be considering this? If so, this is a must. How
about web sites that accept ads which are similarly targeted?
You should definitely have representation there.

What about cost? There are thousands of places (FFA) where you
can place a free web ad. In fact, there is software that will
post


your ad automatically to them. The majority of these
however, only keep a limited number of ads up there. When new
ads come in, the older ones get rolled off. Your ad there has a
life, which is usually measured in seconds. Hardly worth your
time, not to mention the expense of the software. The real agenda
here is that the FFA sites don't care if anyone sees your ad.
Their business is collecting targeted email addresses that they
then market. If you don't believe this, place an ad in one, and
watch the spam that arrives daily in your mail multiply faster
than you thought possible.

While we're on this, how about the ezines that allow free ads.
This is could be a further waste of time and effort. Yes, there
is even software to place your free ad automatically to these,
again by the thousands. Many of the people placing ads this way
never even see the publication they submit to. Some require you
to subscribe before accepting your free ad, and this helps build
their subscriber base. There is however, little if any loyalty to
the publication, and many times, the only reason they subscribe
is to be able to place their ad. If they bother to read it, they
might make a cursory scan to ensure their ad is there, and then
delete it.

So what should you do? First, find a few ezines and web sites
that accept paid ads, and most are relatively inexpensive. You
can get your message out to thousands of potential customers this
way. Don't think a "one time" ad however will work. It can take
5 - 7 or so exposures to your ad before you can expect results.

One other mistake you should avoid is to assume that the larger
the subscriber base of the publication, the better the results
will be. An ezine with only a few thousand targeted subscribers,
many times will produce better results than some that have
several hundred thousand that are not.

So, when planning a marketing campaign for your business, do a
little research. Don't stumble around in the dark, hoping to find
something that works.

About the Author

Bob publishes the free weekly "Your Business" Newsletter
Visit his Web Site at http://adv-marketing.com/business to
subscribe. As a bonus, get 40,000 FREE E-Books from
Larry Dotson, when you visit http://www.ldpublishing.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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